ACC Business Area of Study



Marketing professionals help businesses succeed by applying creativity and insight to trends and data. ACC’s Marketing Program covers the principles of advertising, promotion, fashion retailing, and finance. An associate degree in marketing can qualify you for jobs in retail sales and entry-level positions in sales and marketing.

ACC’s Marketing Program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Job Titles & Career Information

Click each title to learn more about important career information such as employment rates, and average salary in our region.

  • Marketing Managers

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

    Hourly Wage: $68.3

    Currently Employed: 1868


    1868 people are employed as Marketing Managers. This number is expected to increase by 7.55% over the next four years.

    Austin Community College MSA Map

  • Search Marketing Strategists

    Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

    Hourly Wage: $41.55

    Currently Employed: 1899


    1899 people are employed as Search Marketing Strategists. This number is expected to increase by 7.06% over the next four years.

    Austin Community College MSA Map

Data analysis of traditional and real-time labor market information (LMI) provided in collaboration with Emsi (Economic Modeling Specialists International), a CareerBuilder company.

Program Map

View the program maps below to see the sequence of courses needed to complete your chosen degree or certificate in this program.

Awards in This Program

Associate of Applied Science

  • Marketing
  • Marketing- Fashion Marketing

Certificate Level 1

  • Marketing
  • Fashion Marketing

Which Award Path is Right for You?

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ACC offers a variety of degree and certificate options to get you ready for the next step in your academic and career journey. Choosing the right award path is an important first step to reach your goals.