E Commerce.

1. Dot com boom and bust
   Holland Tulip bulbs 1630
   Sound business principles
   
   
2. Four perspectives
   1. B2B
   2. B2C
   3. C2B
   4. C2C
   
   page 171 what's going on.
   Page 173 fig 5.3
   
   
3. Five forces Model
   1. Buyer Power
      High man choices
      Loyalty programs
   2. Supplier Power
      Inverse of Buyer Power
   3. Threat of substitute products or services.
      Switching costs
      Computer systems
      Open Source
      Java
   4. Threat of new entrants
      entry barrier
      Lobbies and legislation
   5. Rivalry between competitors
      Groceries
   
   Statements Page 177
   
   
4. B2C Convenient vs Specialty
5. B2C Commodity Like Digital
6. B2C Mass Customization
   
   
7. B2B MRO
8. B2B Direct
9. B2B Horizontal v Vertical
   
   Summary page 183 bottom.
   
   
10. B2C
    1. Marketing Mix
    2. online ads
    3. banner ads
    4. pop ups
    5. Viral marketing
    6. Affiliate programs
    7. Conversion rate
11. B2B
    More direct
    
    
    page 187.
    
12. Moving Money
    1. B2C
       1. Financial cybermediary
       2. Electronic Check
       3. Electronic Bill Presentation Payment (Quicken).
       4. Smart Card - credit card
       
       
    2. B2B
       Electronic Data Interchange
    
    
13. Security
    1. Encryption
    2. Secure Socket Layer (VPN)
    3. Secure Electronic Transaction