March 1, 1999
SUBJECT: Contract for Media Buying Services
PROPOSED ACTION
The Board of Trustees approve a contract for the purchase of media buying services.
RELATED BOARD POLICY OR PLANNING PRIORITY
The item is consistent with Board Policy C-10, Purchasing.
RATIONALE
Contract 28-099704MB-01 was originally executed to MQ&C Advertising and Marketing for broadcast media buying and related creative services on November 1, 1997. MQ&C is a local HUB vendor. This contract was renewed by the ACC Board of Trustees on November 2, 1998 for the first six months of FY99 (through February 28, 1999), in the amount not to exceed $250,000 for media buying services only. MQ&C would receive 15% commission on the total expended.
In the interests of competitive purchasing and to contract for media buying services after this current contract ends, the administration has issued a Request for Proposal for media buying services to commence on or about March 1, 1999. The proposed contract will be for a twelve-month period, with two annual options for renewal. Creative services for the development of radio and/or television commercials are not included in this contract; a separate request for proposal for those services will be available for bid later in February.
BUDGET CONSIDERATION
None. (The funds required to cover the contract through August 31, 1999 are included in the FY99 budget; the funds required to cover the contract between September 1, 1999 and February 29, 2000 will be contingent on future budget approval by the Board of Trustees.)
RESOURCE PERSONNEL
Elvis Eaglin, Manager of Purchasing
Ed Osborn, Marketing and Public Information Executive
ATTACHMENTS