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Professor of Marketing |
My Web Site Departmental Web Sites Principles of Advertising Web Site Principles of Marketing Web Site |
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COURSE MATERIALS FOR FALL 2008
DISTANCE LEARNING COURSES
Please Note: When
you register for these courses you will receive a student ID number. This number will allow you to go to
Blackboard at http://acconline.austincc.edu/
and log into the section you are enrolled in and you will be able to complete
your MANDATORY orientation. It will not
be available until the first day of classes.
If you wish to review the course syllabus before registering please
follow the links provided below.
DISTANCE LEARNING COURSES
16 WEEKS (August 25 – December 14, 2008)
MRKG 1311
Principles of Marketing, Section 24179 OPC 001/15630, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on August 25,
2008.
COMM 2327
Principles of Advertising, Section 21895/14687 OPC 001, PCM. Internet
access required. MANDATORY ONLINE
ORIENTATION on August 25, 2008.
12 WEEKS (September 22 – December 14, 2008)
MRKG 1311
Principles of Marketing, Section 25354 OPC 002/15630, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on September 22,
2008.
COMM 2327
Principles of Advertising, Section 25207/14687 OPC 002, PCM. Internet
access required. MANDATORY ONLINE
ORIENTATION on September 22, 2008.
ON-CAMPUS LECTURE CLASSES (August 25 – December
14, 2008)
MRKG 1311
Principles of Marketing, Section 24188 LEC 013. Northridge 2155 MW
1:25pm-2:20pm.
COMM 2327
Principles of Advertising, Section 21898 LEC 008. Northridge 2155 MW
12:00-1:15pm.
BOOK INFORMATION FOR INA’S COURSES
To find the best price for your textbooks click to http://www.bestwebbuys.com/books/
ACC Bookstore is at http://austincc.bkstore.com/bkstore/content
and MBS direct http://bookstore.mbsdirect.net/austincc.htm
Principles of Advertising, COMM 2327 - Advertising and Integrated Brand
Promotion, O’Guinn-Allen-Semenik, 4th edition. ISBN 324-28956-1
Principles of Marketing, MRKG 1311 - Marketing, Principles and Perspectives,
Bearden-Ingram-LaFonge, 5th edition. ISBN 978-0-07-310120-0
E-Commerce, MRKG 2312 – E-Marketing, 4th Edition, Judy
Strauss, Pearson Prentice Hall. ISBN 0-13-148519-9
International Marketing, IBUS 1354 – International Marketing, 7th
edition, Michael Gzinkota and Ilkka Ronkainen.
International E-Commerce Systems, IBUS 1349 – Electronic Commerce, A
Managerial Perspective, 2006, ISBN 0-13-185461-5
Personal Finance, BUSG 1304 – Personal Finance, 8th edition,
Kapoor, McGraw Hill, ISBN 978-0-07-310671-7
MISCELLANEOUS INFORMATION FOR STUDENTS
ADVISING INFORMATION FOR STUDENTS
ADDITIONAL INFORMATION FOR STUDENTS
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