INA MIDKIFF
PROFESSOR OF MARKETING
AUSTIN COMMUNITY COLLEGE

Professor of Marketing Department Chair Marketing, Financial Management, and Real Estate Austin Community College Cypress Creek Campus 1555Cypress Creek Road Cedar Park, Texas 78613

Email: ina@austincc.edu Phone 1-512-223-2072 Fax 1-512-223-2089 Office 2204.8 Ina's Vita My Web Site http://www.austincc.edu/ina Office Hours

Departmental Web Sites http://www.austincc.edu/mkt http://www.austincc.edu/rele http://www.austincc.edu/fima Principles of Advertising Web Site http://websites.swlearning.com/ Principles of Marketing Web Site http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html

COURSE MATERIALS FOR SPRING 2010

DISTANCE LEARNING COURSES SPRING 2010

Please Note: When you register for these courses you will receive a student ID number. This number will allow you to go to Blackboard at http://acconline.austincc.edu/ and log into the section you are enrolled in and you will be able to complete your MANDATORY orientation. It will not be available until the first day of classes. If you wish to review the course syllabus before registering please follow the links provided below.

16 WEEKS (January 19, 2010 – May 16, 2010)

MRKG 1311 Principles of Marketing, Section 04973 OPC 001 PCM. Internet access required. MANDATORY ONLINE ORIENTATION on January 19, 2010.
Principles of Marketing 1311 – Marketing 9/e by Roger A. Kerin, McGraw Hill, ISBN 978-0-07-340472-1.
http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html

COMM 2327 Principles of Advertising, Section 04686 OPC 008/17214, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on January 19, 2010.
Principles of Advertising, COMM 2327 - Advertising and Integrated Brand Promotion, O’Guinn-Allen-Semenik, 5th edition. ISBN 978-0-324-56862-2.

12 WEEKS (February 15, 2010 – May 16, 2010)

MRKG 1311 Principles of Marketing, Section 03512 OPC 014 PCM. Internet access required. MANDATORY ONLINE ORIENTATION on February 15, 2010.
Principles of Marketing 1311 – Marketing 9/e by Roger A. Kerin, McGraw Hill, ISBN 978-0-07-340472-1.
http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html

COMM 2327 Principles of Advertising, Section 03366 OPC 009/17214, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on February 15, 2010.
Principles of Advertising, COMM 2327 - Advertising and Integrated Brand Promotion, O’Guinn-Allen-Semenik, 5th edition. ISBN 978-0-324-56862-2.

CLASSROOM COURSES SPRING 2010

MRKG 1311 Principles of Marketing, Section 07492 Lecture 002 NRG 4203 MW 1:25pm-2:40pm
Principles of Marketing 1311 – Marketing 9/e by Roger A. Kerin, McGraw Hill, ISBN 978-0-07-340472-1.
http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html

COMM 2327 Principles of Advertising, Section 04685 Lecture 004 NRG2 2155 MW 12:00pm – 1:15pm
Principles of Advertising, COMM 2327 - Advertising and Integrated Brand Promotion, O’Guinn-Allen-Semenik, 5th edition. ISBN 978-0-324-56862-2.

COURSE MATERIALS FOR FALL 2009

DISTANCE LEARNING COURSES FALL 2009

Please Note: When you register for these courses you will receive a student ID number. This number will allow you to go to Blackboard at http://acconline.austincc.edu/ and log into the section you are enrolled in and you will be able to complete your MANDATORY orientation. It will not be available until the first day of classes. If you wish to review the course syllabus before registering please follow the links provided below.

16 WEEKS (August 24 - December 13, 2009)

BUSG 1304 Introduction to Financial Advising, (Personal Finance) Section 39564 OPC 007/16885, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on August 24, 2009. (Please note, Personal Finance, BUSG 1304 – Personal Finance, 9^th edition, Kapoor, McGraw Hill is a new edition.)

MRKG 1311 Principles of Marketing, Section 42153 OPC 001 PCM. Internet access required. MANDATORY ONLINE ORIENTATION on August 24, 2009.
Principles of Marketing 1311 – Marketing 9/e by Roger A. Kerin, McGraw Hill, ISBN 978-0-07-340472-1 is a new edition for Fall 2009.
http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html

COMM 2327 Principles of Advertising, Section 39831 OPC 001/16999, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on August 24, 2009.
Principles of Advertising, COMM 2327 - Advertising and Integrated Brand Promotion, O’Guinn-Allen-Semenik, 5th edition. ISBN 978-0-324-56862-2 is a new edition for Fall 2009.

12 WEEKS (September 21 - December 13, 2009)

BUSG 1304 Introduction to Financial Advising, (Personal Finance) Section 43212 OPC 002/16885, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on September 21, 2009. (Please note, Personal Finance, BUSG 1304 – Personal Finance, 9^th edition, Kapoor, McGraw Hill is a new edition.)

MRKG 1311 Principles of Marketing, Section 43385 OPC 002/ PCM. Internet access required. MANDATORY ONLINE ORIENTATION on September 21, 2009.
Principles of Marketing 1311 – Marketing 9/e by Roger A. Kerin, McGraw Hill, ISBN 978-0-07-340472-1 is a new edition for Fall 2009.
http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html

COMM 2327 Principles of Advertising, Section 43227 OPC 002/16999, PCM. Internet access required. MANDATORY ONLINE ORIENTATION on September 21, 2009.
Principles of Advertising, COMM 2327 - Advertising and Integrated Brand Promotion, O’Guinn-Allen-Semenik, 5th edition. ISBN 978-0-324-56862-2 is a new edition for Fall 2009.

CLASSROOM COURSES FALL 2009

MRKG 1311 Principles of Marketing, Section 42159 Lecture 013 NRG2 2155 MW 1:25pm-2:40pm
Principles of Marketing 1311 – Marketing 9/e by Roger A. Kerin, McGraw Hill, ISBN 978-0-07-340472-1 is a new edition for Fall 2009.
http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html

COMM 2327 Principles of Advertising, Section 39832 Lecture 008 NRG2 2155 MW 12:00pm – 1:15pm
Principles of Advertising, COMM 2327 - Advertising and Integrated Brand Promotion, O’Guinn-Allen-Semenik, 5th edition. ISBN 978-0-324-56862-2 is a new edition for Fall 2009.

BOOK INFORMATION FOR INA’S COURSES

To find the best price for your textbooks click to http://www.bestwebbuys.com/books/
ACC Bookstore is at http://austincc.bkstore.com/bkstore/content and MBS direct http://bookstore.mbsdirect.net/austincc.htm

If you want to rent a textbook got to http://www.chegg.com/

If you want a downloadable digital version of the textbooks go to http://www.coursesmart.com

Advertising book is at http://instructors.coursesmart.com/9780324568622?professorview=false

Marketing book is at http://instructors.coursesmart.com/0077265904

Finance book is at http://instructors.coursesmart.com/0077271939

Principles of Advertising, Comm 2327, Advertising and Integrated Brand Promotion, O’Guinn-Allen-Semenik, 5th edition. ISBN 978-0-324-56862-2.
http://websites.swlearning.com/cgi-wadsworth/course_products_wp.pl?fid=M20b&flag=student&product_isbn_issn=9780324568622&disciplinenumber=415

Principles of Marketing, MRKG 1311 - Principles of Marketing 1311 – Marketing 9/e by Roger A. Kerin, McGraw Hill, ISBN 978-0-07-340472-1.

Personal Finance, BUSG 1304 – Personal Finance, 9^th edition, Kapoor, McGraw Hill,

MISCELLANEOUS INFORMATION FOR STUDENTS Some of my favorite business books Interesting Links Log into Blackboard

ADVISING INFORMATION FOR STUDENTS http://www.austincc.edu/mkt/advisinginfo.htm ACC CATALOG ACC ONLINE TRANSFER MANUAL

ADDITIONAL INFORMATION FOR STUDENTS Student Handbook, http://www.austincc.edu/handbook/acaguides.php Academic Testing Center Website, http://www.austincc.edu/testctr/ Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.