COURSE INFORMATION
FALL 2008
PRICIPLES OF MARKETING, MRKG 1311
SECTION 24188 – LECTURE 013 (16 weeks)
MW 1:25pm – 2:20pm at Northridge, Room 2155
HOW TO REACH THE
INSTRUCTOR
INA MIDKIFF: Professor of
Cypress Creek Campus
Office: Cypress Creek #2204.8
Phone: 223-2072
FAX: 223-2089
Office Hours: (see attached page)
Email: ina@austincc.edu
Web Address: http://www.austincc.edu/ina
Departmental Web Site: http://www.austincc.edu/mkt
COURSE CATALOG
DESCRIPTION
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (Course Type W.)
REQUIRED
TEXT/MATERIALS
Marketing, Principles, and perspectives, 5th edition – Bearden, Ingram, and LaForge. (ISBN 978-0-07-31-120-0) We will cover the entire book in one semester. Please take some time and review the contents of the Publisher’s Web site. You may purchase this book at any ACC bookstore. It is also available at other bookstores in Austin as well as online. To find the best price go to http://www.bestwebbuys.com. The ACC bookstore online is at http://austincc.bkstore.com/bkstore/content.
INSTRUCTIONAL
METHODOLOGY
This course is a lecture class. You will be required to log into Blackboard to check grades and upload your assignments. Information on using Blackboard will be provided the first day of class. Successful completion of this course requires maturity and self-discipline. Each student is responsible for maintaining steady progress during the semester. I am here to assist you, please talk to me whenever you have questions, comments, or concerns about this course. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. This will be discussed in more detail the first week of class.
COURSE RATIONALE
The purpose of this course is to prepare the student to
identify the marketing mix components in relation to market segmentation,
explain the economic, psychological, sociological, and global factors, which
influence consumer and organizational decision-making processes; and interpret
market research data to forecast industry trends and meet customer
demands. This course will help students
develop the understanding and skills necessary to become successful
marketers. This course integrates the
IMC approach, and places an emphasis on decision-making. Seven perspectives of marketing: global,
relationship, ethics, customer value, productivity, technology,
entrepreneurship, is included in this course.
Principles of Marketing is not just about textbook
learning: it challenges students to use their critical/creative skills in all
aspects of
COMMON COURSE
LEARNING OBJECTIVES/OUTCOMES
GRADING
Exam reviews are in Blackboard. I encourage you to use this as a study review.
Grades will be based on the following areas of performance.
Tests consist of 50 multiple choice questions.
Exam One 150 points (15%) Chapters 1,2,3,4, 5
Exam Two 150 points (15%) Chapters 6,7,8,9,10
Exam Three 150 points (15%) Chapters 11,12,13,14,15
Final 150 points (15%) Chapters 16,17,18,19,20
Exams Total 600 points
Assignments will total 400 points.
You are expected to complete the assignments without collaboration or
assistance.
Exams plus assignments equal 1000
A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600 points.
IMPORTANT DATES FOR
FALL 2008
Exam One, September 22, 2008
Exam Two, October 20, 2008
Exam Three, November 12, 2008
Final, December 10, 2008
Marketing Concept Paper due December 3, 2008
November 24, 2008 is the last day to drop.
TESTING
Review exams are on the publishers’ web site and I strongly encourage you to take the review exams online before you take the tests. The web address is http://mhhe.com/bearden07. You must complete 4 exams this semester. The exams will be taken in the classroom. Each exam will be 50 multiple choice questions. Additional information about the exams will be available in class. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center. Testing center information is at http://www.austincc.edu/testctr/
PRINCIPLES OF
MARKETING ASSIGNMENTS
CHAPTER ASSIGNMENTS
You must complete the following chapter assignments. Each chapter assignment has a value of 15 points. The total value of the end-of-chapter assignments is 300 points (30%). Assignments must be placed in Blackboard by midnight on the day the assignment is due.
|
Chapters |
Assignments |
Due Date (16 week) |
|
Chapter 1 |
Page 20, Answer questions 3 and 5 |
September 2 |
|
Chapter 2 |
Page 43, Complete Activity One |
September 7 |
|
Chapter 3 |
Page 71, Answer questions 11 and 13 |
September 14 |
|
Chapter 4 |
Page 102, Complete Case 4-2 by answering questions 1-4 |
September 16 |
|
Chapter 5 |
Page 120, Answer questions 3 and 10 |
September 23 |
|
Chapter 6 |
Page 149, Complete Activity Two |
September 28 |
|
Chapter 7 |
Page 179, Answer questions 1 and 10 |
October 5 |
|
Chapter 8 |
Page 203, Complete 8-2 by answering questions 1-4 |
October 12 |
|
Chapter 9 |
Page 221, Answer questions 4 and 10 |
October 14 |
|
Chapter 10 |
Page 242, Complete Activity One |
October 21 |
|
Chapter 11 |
Page 266, Answer questions 1 and 12 |
October 28 |
|
Chapter 12 |
Page 292, Complete Case 12-2 |
November 2 |
|
Chapter 13 |
Page 315, Answer questions 2 and 8 |
November 4 |
|
Chapter 14 |
Page 341, Answer Activity Two |
November 9 |
|
Chapter 15 |
Page 363, Answer questions 4 and 7 |
November 13 |
|
Chapter 16 |
Page 388, Complete Case 16-1 |
November 18 |
|
Chapter 17 |
Page 416, Answer questions 3 and 14 |
November 23 |
|
Chapter 18 |
Page 440, Complete Activity One |
November 29 |
|
Chapter 19 |
Page 465, Answer questions 3 and 4 |
December 2 |
|
Chapter 20 |
Page 488, Complete Case 20-1 |
December 9 |
THE MARKETING CONCEPT
ASSIGNMENT
Due Date is December 3, 2008
This assignment is 10% of your grade
Integrated
This report will focus on the newest addition to IMC, and the Internet. The Internet offers companies a unique opportunity to sell their products directly to customers and receive instant feedback from those customers. Web sites can demonstrate a company’s special features in a different format than traditional marketing strategies.
The best place to find articles is to use the ACC library. Go to http://library.austincc.edu/help/offcampus.htm and follow the instructions. All you need is your student ID and you can find all the information you need online.
You will compare Amazon and Barnes & Noble.
Visit their Web sites and research the companies. Complete the table below (some answers are your opinion).
|
|
Amazon |
Barnes and Noble |
|
Mission Statement |
|
|
|
Target Customers |
|
|
|
Market Position |
|
|
|
Products Offered |
|
|
|
Distribution |
|
|
|
Pricing Strategy |
|
|
|
Pricing, Shipping Price Strategy |
|
|
|
Non-Product Information |
|
|
|
Customer Feedback |
|
|
|
Was it a Fun Site to Visit? |
|
|
Answer the following questions for both companies. Answers should be complete and succinct.
All Assignments must be placed in the assignment drop in Blackboard by midnight on the day they are due. Assignments can always be turned in early!
EXTRA CREDIT
When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam)
Read an article concerning some aspect of
You will be suitable articles in Business and
CLASS
OUTLINE/CALENDAR FOR FALL 2008
PRINCIPLES OF MARKETING
SCHEDULE FOR READING CHAPTERS AND ASSIGNMENTS
16
Week Class Schedule August 25 – December 10, 2008
CLASS
OUTLINE/CALENDAR FOR FALL 2008
16 week Class Schedule August 25 – December 14, 2008
Labor Day Holiday is September 1, 2008
Thanksgiving Holiday is November 27-28, 2008
Northridge MW 1:25-2:40pm in room 2155.
|
Month/Day Schedule |
Assignment |
|
Aug 25 |
First class day |
|
Aug 27 |
Chapter 1 |
|
Sept 3 |
Chapter 2, |
|
Sept 8 |
Chapter 3, |
|
Sept 10 |
Chapter 3, 4 |
|
Sept 15 |
Chapter 4 |
|
Sept 17 |
Chapter 5 |
|
Sept 22 |
Exam One |
|
Sept 24 |
Chapter 6 |
|
Sept 29 |
Chapter 6, 7 |
|
Oct 1 |
Chapter 7 |
|
Oct 6 |
Chapter 7, 8 |
|
Oct 8 |
Chapter 8 |
|
Oct 13 |
Chapter 9 |
|
Oct 15 |
Chapter 10, |
|
Oct 20 |
Exam Two |
|
Oct 22 |
Chapter 11 |
|
Oct 27 |
Chapter 11,12 |
|
Oct 29 |
Chapter 12 |
|
Nov 3 |
Chapter 13 |
|
Nov 5 |
Chapter 14, |
|
Nov 10 |
Chapter 15, |
|
Nov 12 |
Exam Three |
|
Nov 17 |
Chapter 16 |
|
Nov 19 |
Chapter 17 |
|
Nov 24 |
Chapter 18 |
|
Nov 26 |
Chapter 18, 19 |
|
Dec 1 |
Chapter 19 |
|
Dec 3 |
Chapter 20, Marketing Concept Paper due |
|
Dec 8 |
Chapter 20 |
|
Dec 10 |
Final |
INSTRUCTOR CLASS
POLICIES
v Attendance Policy – You are expected to attend all regularly schedules class meetings. If you attend every class meeting this semester, 3 points will be added to your final average, 1 absence, 2 points added, 2 absences, 1 point added. There are no excused absences. It has been statistically proven that there is a direct correlation between attendance and final grades. I want you to succeed in this class and this policy is intended to be an incentive for attendance.
v Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. You will be given a different exam from the classroom exam. The exam will be placed in the testing center at the campus where you are taking the class. The final must be taken at the scheduled time. There is no make-up for the final.
v Office Hours – Office hours are posted on my web site at http://www.austincc.edu/ina
v Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class. If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F. Remember that November 24, 2008 is the last day to officially drop.
v Assignments
will not be accepted late. Academic work
submitted will be your thought, research, or self-expression. Absolutely no Plagiarism.
v Cheating will not be tolerated.
v You may not bring food or drink into class. This is school policy.
v Please turn off or mute the volume on your cell phone so as not to disrupt the class. If your cell phone rings during the class I may deduct up to 5 points off your next exam. You may not “text” messages during class. Laptops may only be used to take class notes. No surfing the Web or emailing during class.
v Do not arrive late to class, it is disruptive.
v Arriving late to take an exam may cause you to forfeit that exam grade. I expect you to start the exam at the beginning of the class period.
v Disruptive behavior (talking, rudeness) will not be tolerated. Children are never allowed to attend class with you. This is a college policy.
v You are here to learn, so be prepared to participate in class discussion. We are all unique individuals and in this class everyone’s opinion will be respected no matter if we agree or disagree.
v Your attendance, attitude, and class participation will determine marginal grades, based on the attendance policy stated.
v Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.
v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help you!
v All students must take the final, no exceptions.
DEPARTMENTAL
COURSE/CLASS POLICIES
Departmental policies
for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.
Austin Community
College Policies for Academic Freedom, Scholastic Dishonesty, Student
Discipline, and Students with Disabilities are as follows:
Academic Freedom Statement: Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.
Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. “Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper, projects, either individual or group; classroom presentations, and homework” (Student Handbook, 2002-2003, p. 32). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution.
Student Discipline Statement: Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC’s policy on student discipline can be found in the Student Handbook.
Students With Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester. Information is in the Student Handbook.
RULE OF THREE: Per state law, effective Spring 2006 any student taking a class for the third time or more may be charges an additional $60 per credit hour unless exempted. We call it the Rule of Three.
The Texas Higher Education Coordinating Board has mandated that all publicly funded higher-education institutions will not receive funding for courses a student takes for the third time or more. Without the state funding for those affected classes, ACC will charge additional tuition to pay for the cost of the class. The new “Rule of Three” tuition costs will not apply to developmental courses, Continuing Education courses, special-studies courses in which the content changes each time, or other selected courses. For additional information go to http://austincc.edu/admiss/ruleofthree/
SERIOUS CONSEQUENCES FOR RECEIVING A “W” IN A COURSE: The Texas Legislature has now, for the second session in a row, instituted some substantial consequences for students who withdraw from courses. Students have traditionally thought of a W as a non-penalty grade, thus it is very important that students understand the direction that the state is going about withdrawals so that they can avoid substantial negative consequences later.
The consequences instituted by the state in 2005 are that, for most courses, if a student enrolls for the course for the third time, the student will have to pay substantially more tuition for the course.
In 2007, the state declared that, for incoming freshmen in Fall 2007 and later, there will be a limit of six W’s overall in the student’s college career.
http://www.austincc.edu/withdraw/WithdrawalInformation.php
http://advertising.utexas.edu/world/index.asp
Learning Resource Center Home Page
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center Website, http://www.austincc.edu/testctr/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open 8am to 5pm Monday-Friday.
A link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm
Return to Ina’s Main page at http://www.austincc.edu/ina