COURSE INFORMATION
FALL 2008
PRICIPLES OF MARKETING, MRKG 1311
SECTION 25354/15630 OPC 02 (12 week PCM)
Internet Access Required
HOW TO REACH THE
INSTRUCTOR
INA MIDKIFF: Professor of
Cypress Creek Campus
Office: Cypress Creek #2204.8
Phone: 223-2072
FAX: 223-2089
Office Hours: (see attached page)
Email: ina@austincc.edu
Web Address: http://www.austincc.edu/ina
Departmental Web Site: http://www.austincc.edu/mkt
MRKG 1311 PRINCIPLES OF MARKETING (
REQUIRED TEXT/MATERIALS
Marketing, Principles and Perspectives, 5th
edition - Bearden, Ingram, and LaForge. We will cover the entire
book in one semester. Please take some time and review the contents of the
Publisher's Web site. You may purchase
this book at any of the college bookstores.
It is also available at other bookstores in
This course is an Internet PCM
course.
PCM COURSE INFORMATION
PCM courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of PCM courses. The course content, college credit and transferability are equivalent to those offered in the classroom. The first step to success is your Distance Learning MANDATORY course orientation on September 22, 2008.
You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.
Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.
You must be able to communicate with the instructor by email. You need an individual account, which is not shared with anyone else. In EVERY email message you send me, the subject line must include MK 1311, PCM. Also your first and last name must be included somewhere in the message.
Tests will be taken on-campus in the Testing Centers. Testing center information is at http://www.austincc.edu/testctr/. You must have your ACC ID in order to take a test in an ACC testing center. Additional information about testing will be available in Blackboard.
As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.
Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources. If you are not sure about the technical skills needed to be successful in a Distance course please review the Technical Skills Checklist at http://dl.austincc.edu/Students/TechCheck.html. I also think you should go to http://dl.austincc.edu/passport/ and read information about how to be successful in a Distance Learning course. If you need Computer services go to http://irt.austincc.edu/ict/computing for more information. Library services are available online for Distance Learning students at http://dl.austincc.edu/students/#Library. The Office for Students with Disabilities is located at http://www.austincc.edu/support/osd/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu. Distance
Learning Help Line is open
COURSE RATIONALE
The purpose of this course is to
prepare the student to identify the marketing mix components in relation to
market segmentation; explain the economic, psychological, sociological, and
global factors, which influence consumer and organizational decision-making
processes; and interpret market research data to forecast industry trends and
meet customer demands. This course will
help students develop the understanding and skills necessary to become
successful marketers. This course
integrates the IMC approach, and places an emphasis on decision-making. Seven
perspectives of marketing: global, relationship, ethics, customer value,
productivity, technology, entrepreneurship, is included in this course.
Principles of
COMMON COURSE
LEARNING OBJECTIVES/OUTCOMES
GRADING
Exam reviews are in Blackboard. I encourage you to use this as a great study review.
Grades will be based on the following areas of performance.
The exam will be 50 multiple choice questions and each question has a 3 point
value.
Exam One 150 points (15%) Chapters 1,2,3,4,5
Exam Two 150 points (15%) Chapters 6,7,8,9,10
Exam Three 150 points (15%) Chapters 11,12,13,14,15
Final 150 points (15%) Chapters 16,17,18,19,20
Exams Total 600 points
Chapter Problems 200 points
Discussion Board 100 points
Assignments will total 400 points
Exams plus assignments equal 1000
A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600 points.
IMPORTANT DATES FOR FALL
2008
Exam One, October 8, 2008
Exam Two, October 24, 2008
Exam Three, November 19, 2008
Final, December 10, 2008
Marketing Concept Paper due December 3, 2008
November 24, 2008 is the last day to drop.
TESTING
Review exams are on the publishers’ web site and I strongly encourage you to take the review exams online before you take the tests. The web address is http://mhhe.com/bearden07. You must complete 4 exams this semester. The exams will be taken in the ACC testing centers. Each exam will be 50 multiple choice questions. Additional information about the exams will be available on Blackboard. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center. Testing center information is at http://www.austincc.edu/testctr/
PRINCIPLES OF
MARKETING ASSIGNMENTS
CHAPTER ASSIGNMENTS
You must complete the following chapter assignments. Each chapter assignment has a value of 10
points. The total value of the
end-of-chapter assignments is 200 points (20%).
Assignments must be placed in Blackboard by
|
Chapters |
Assignments |
Due Date (12 week) |
|
Chapter 1 |
Page 20, Answer questions 3 and 5 |
Sept 23 |
|
Chapter 2 |
Page 43, Complete Activity One |
Sept 28 |
|
Chapter 3 |
Page 71, Answer questions 11 and 13 |
Oct 1 |
|
Chapter 4 |
Page 102, Complete Case 4-2 by answering questions 1-4 |
Oct 5 |
|
Chapter 5 |
Page 120, Answer questions 3 and 10 |
Oct 7 |
|
Chapter 6 |
Page 149, Complete Activity Two |
Oct 14 |
|
Chapter 7 |
Page 179, Answer questions 1 and 10 |
Oct 19 |
|
Chapter 8 |
Page 203, Complete 8-2 by answering questions 1-4 |
Oct 24 |
|
Chapter 9 |
Page 221, Answer questions 4 and 10 |
Oct 26 |
|
Chapter 10 |
Page 242, Complete Activity One |
Oct 28 |
|
Chapter 11 |
Page 266, Answer questions 1 and 12 |
Nov 4 |
|
Chapter 12 |
Page 292, Complete Case 12-2 |
Nov 9 |
|
Chapter 13 |
Page 315, Answer questions 2 and 8 |
Nov 11 |
|
Chapter 14 |
Page 341, Answer Activity Two |
Nov 16 |
|
Chapter 15 |
Page 363, Answer questions 4 and 7 |
Nov 20 |
|
Chapter 16 |
Page 388, Complete Case 16-1 |
Nov 25 |
|
Chapter 17 |
Page 416, Answer questions 3 and 14 |
Dec 1 |
|
Chapter 18 |
Page 440, Complete Activity One |
Dec 3 |
|
Chapter 19 |
Page 465, Answer questions 3 and 4 |
Dec 7 |
|
Chapter 20 |
Page 488, Complete Case 20-1 |
Dec 9 |
THE MARKETING CONCEPT
ASSIGNMENT
Due Date is December 3, 2008
This assignment is (100 points) 10% of your grade
Integrated
This report will focus on the newest addition to IMC, and the Internet. The Internet offers companies a unique opportunity to sell their products directly to customers and receive instant feedback from those customers. Web sites can demonstrate a company’s special features in a different format than traditional marketing strategies.
The best place to find articles is to use the ACC library. Go to http://library.austincc.edu/help/offcampus.htm and follow the instructions. All you need is your student ID and you can find all the information you need online.
You will compare Amazon and Barnes & Noble.
Visit their Web sites and research the companies. Complete the table below (some answers are your opinion).
|
|
Amazon |
Barnes and Noble |
|
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|
|
|
Target Customers |
|
|
|
Market Position |
|
|
|
Products Offered |
|
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Distribution |
|
|
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Pricing Strategy |
|
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Pricing, Shipping Price Strategy |
|
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Non-Product Information |
|
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Customer Feedback |
|
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Was it a Fun Site to Visit? |
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Answer the following questions for both companies. Answers should be complete and succinct.
All Assignments must be placed in the assignment drop in
Blackboard by
DISCUSSION BOARD
PARTICIPATION (100 points)
You are expected to read the Chapters and participate in the bulletin board discussions. In order to earn the full 100 points you must participate in all bulletin board discussions. Discussion topics will be established throughout the class. To earn points you must participate by either stating your comments to the topic (that I provide) or responding to your classmates’ posts. Comments should be well thought out and in complete sentences. You should check the bulletin board at least twice a week for any bulletin boards that may be established in order to discuss a topic. More information about bulletin board discussions will be provided in Blackboard.
EXTRA CREDIT
When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam)
Read an article concerning some aspect of
You will be suitable articles in Business and
CLASS OUTLINE/CALENDAR
FOR FALL 2008
12 week Class Schedule September 22 – December 10, 2008
Thanksgiving is November 26=27
This outline will keep you on schedule.
|
Month/Day Schedule |
Assignment |
|
September 22 |
Chapter 1 |
|
September 24 |
Chapter 2 |
|
September 29 |
Chapter 3 |
|
October 1 |
Chapter 4 |
|
October 6 |
Chapter 5 |
|
October 8 |
Exam One |
|
October 13 |
Chapter 6 |
|
October 15 |
Chapter 7 |
|
October 20 |
Chapter 8 |
|
October 22 |
Chapter 9 |
|
October 27 |
Chapter 10 |
|
October 29 |
Exam Two |
|
November 3 |
Chapter 11 |
|
November 5 |
Chapter 12 |
|
November 10 |
Chapter 13, |
|
November 12 |
Chapter 14 |
|
November 17 |
Chapter 15 |
|
November 19 |
Exam Three |
|
November 24 |
Chapter 16 |
|
November 26 |
Chapter 17 |
|
December 1 |
Chapter 18 |
|
December 3 |
Chapter 19, Marketing Concept Paper Due |
|
December 8 |
Chapter 20 |
|
December 10 |
Final |
INSTRUCTOR CLASS
POLICIES
v Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. The final must be taken at the scheduled time. There is no make-up for the final.
v Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class. If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F. Remember that November 24, 2008 is the last day to officially drop.
v Assignments
will not be accepted late. Academic work
submitted will be your thought, research, or self-expression. Absolutely no Plagiarism.
v Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.
v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help you!
v All students must take the final, no exceptions.
DEPARTMENTAL
COURSE/CLASS POLICIES
Departmental policies
for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.
Austin Community
College Policies for Academic Freedom, Scholastic Dishonesty, Student
Discipline, and Students with Disabilities are as follows:
Academic Freedom Statement: Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.
Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. “Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper, projects, either individual or group; classroom presentations, and homework” (Student Handbook, 2002-2003, p. 32). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution.
Student Discipline Statement: Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC’s policy on student discipline can be found in the Student Handbook.
Students With Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester. Information is in the Student Handbook.
RULE OF THREE: Per state law, effective Spring 2006 any student taking a class for the third time or more may be charges an additional $60 per credit hour unless exempted. We call it the Rule of Three.
The Texas Higher Education Coordinating Board has mandated that all publicly funded higher-education institutions will not receive funding for courses a student takes for the third time or more. Without the state funding for those affected classes, ACC will charge additional tuition to pay for the cost of the class. The new “Rule of Three” tuition costs will not apply to developmental courses, Continuing Education courses, special-studies courses in which the content changes each time, or other selected courses. For additional information go to http://austincc.edu/admiss/ruleofthree/
SERIOUS CONSEQUENCES FOR RECEIVING A “W” IN A COURSE: The Texas Legislature has now, for the second session in a row, instituted some substantial consequences for students who withdraw from courses. Students have traditionally thought of a W as a non-penalty grade, thus it is very important that students understand the direction that the state is going about withdrawals so that they can avoid substantial negative consequences later.
The consequences instituted by the state in 2005 are that, for most courses, if a student enrolls for the course for the third time, the student will have to pay substantially more tuition for the course.
In 2007, the state declared that, for incoming freshmen in Fall 2007 and later, there will be a limit of six W’s overall in the student’s college career.
http://www.austincc.edu/withdraw/WithdrawalInformation.php
http://advertising.utexas.edu/world/index.asp
Learning Resource Center Home Page
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center Website, http://www.austincc.edu/testctr/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open
A link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm
Return to Ina’s Main page at http://www.austincc.edu/ina