FALL 2014

PRICIPLES OF ADVERTISING, COMM 2327

SECTION 15778 LEC 008 (16 weeks)

MW 12:00pm – 1:20pm at Northridge, 2155

HOW TO REACH THE INSTRUCTOR

 

INA MIDKIFF: Professor of Marketing

Cypress Creek Campus

1555 Cypress Creek Road

Cedar Park, Texas 78613

Office: Cypress Creek #2204.8

Phone: 223-2072

FAX: 223-2089

Office Hours: (see attached page)

Email:  ina@austincc.edu

Web Address: http://www.austincc.edu/ina

Departmental Web Site: http://www.austincc.edu/mkt
Facebook Site https://www.facebook.com/MRKGatACC
http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top

 

 

COURSE CATALOG DESCRIPTION

 

COMM 2327 PRINCIPLES OF ADVERTISING (3-3-0).   Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.  Skills: R (Course Type T.)

 

REQUIRED TEXT/MATERIALS

 

Contemporary Advertising and Integrated Marketing Communication, by Arens, Weigold, Arens, 14 edition. We will cover the entire book in one semester.  Please take some time and review the contents of the Publisher’s Web site.  You may purchase this book at any ACC bookstore.  It is also available at other bookstores in Austin as well as online.  To find the best price go to http://www.bestwebbuys.com.  The ACC bookstore online is at http://austincc.bkstore.com/bkstore/content

 

INSTRUCTIONAL METHODOLOGY

 

This course is a lecture class.  You will be required to log into Blackboard to check grades and upload your assignments.  Information on using Blackboard will be provided the first day of class.  Successful completion of this course requires maturity and self-discipline.  Each student is responsible for maintaining steady progress during the semester.  I am here to assist you, please talk to me whenever you have questions, comments, or concerns about this course.  Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard.  Blackboard access is available the first day of the semester.

 

COURSE RATIONALE

 

The purpose of this course is to offer cutting-edge thinking on Advertising including “new” media options such as Advertising on the World Wide Web and explain how advertising works in the real world.  Advertising and brand promotion is a large part of the rise in consumer and Advertising culture.  This course provides a solid understanding of fundamentals and provides a structure for understanding why much of the conventional wisdom in Advertising is no longer working well.  Principles of Advertising is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Business and Advertising, not just those covered in this course.

 

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

 

  1. Understand what advertising is and its role in advertising and brand promotion and the economic effects of advertising.
  2. Understand the structure of the advertising industry.
  3. Be able to identify, analyze, and understand the advertising environment.
  4. Be able to prepare the advertising message and fully integrate the creative process.
  5. Understand the importance of placing the message in conventional and “new” media.
  6. Be able to identify, understand, and apply integrated brand promotion.

 

GRADING

 

Exam reviews are in Blackboard.  I encourage you to use this as a great study review.

Grades will be based on the following areas of performance.
Exams consist of 50 multiple choice questions with a value of 3 points per question.

Exam One 150 points - Chapters 1,2,3,4,5

Exam Two 150 points - Chapters 6,7,8,9,10

Exam Three 150 points - Chapters 11,12,13,14,15

Final 150 points - Chapters 16,17,18,19

Exams Total 600 points

 

Assignment 1, 50 points

Assignment 2, 50 points

Ad Review, 100 points
Assignment 1, 2, and Ad Review should be completed without collaboration (200 points)

End-of-Chapter Assignments, 200 points
Assignments will total 400 points

 

Exams plus assignments equal 1000


IMPORTANT DATES FOR FALL 2014

 

Exam One, Sept 17, 2014

Exam Two, Oct 20, 2014

Exam Three, Nov 17, 2014

Final, Take on Dec 10, 2014

 

Assignment 1 due Oct 1, 2014
Assignment 2 due Nov 1, 2014

SuperBowl Ad Review due Dec 1, 2014

Notice that it is possible to earn quite a lot of credit in this course for work other than tests.   For instance, a student who is struggling in this class might only make a 90 on a test.  This is a fairly low grade, since it is 90/150 = 60%, which is equivalent to a D on that test.   Suppose this student made that grade on each of the four tests, so his total points for the tests was  4x90 = 360.    If he also did all the non-test work in the course perfectly, he could earn 400 points, and so his point total is 760, which is a grade of C. 

November 20, 2014 is the last day to drop.

TESTING

 

You must complete 4 exams this semester.  The exams will be taken in the classroom.  Each exam will be 50 multiple choice questions.  Additional information about the exams will be available in class. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center.  Testing center information is at http://www.austincc.edu/testctr/

 

PRINCIPLES OF ADVERTISING ASSIGNMENTS

 

Assignments have a value of 400 points.
You must complete all of the assignments listed below.

 

Assignment 1 (50 points)

Ads are designed with a specific target audience in mind.  Review the 2013 Cannes Lions International Festival of Creativity winner – Dumb Ways to Die.  It won a record 5 Grand Prix awards, 18 Gold Lions, 3 Silver Lions, and 2 Bronze Lions.  This is the most ever awarded for 1 campaign in their 59-year history.

 

I never know when a link may no longer work so I’ve added a couple links to this ad.

 

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

http://www.nydailynews.com/news/world/viral-dumb-ways-die-video-picks-record-number-advertising-awards-article-1.1382030

 

Answer the following questions and place the answer in Blackboard by midnight on the due date. Oct 1, 2014 is the due date for this assignment.

 

  1. Provide a description of the consumer the ad appears to target.
  2. What are the demographics of these consumers (age, sex, race, income, education, etc.)
  3. How do the ads break through the perceptual screens of the target audience?
  4. Would this ad be effective outside in the U.S., why or why not?

 

Assignment 2 (50 points)

 

Watch and compare the following ads

 

Hilltop Reunion 1960s

 

http://www.youtube.com/watch?v=_EY8DFqFpws

 

Mean Joe Greene 1970s

 

http://www.youtube.com/watch?v=xffOCZYX6F8

 

Polar Bear Xmas 1990s

 

http://www.youtube.com/watch?v=8FwelBwb3ok&feature=related

 

Grand Theft Coke 2000s

 

http://www.youtube.com/watch?v=nfJ94-yxd20&feature=related

 

(Sometimes links change on YouTube, so if it doesn’t go to the add, type the info from above in for a good link)

 

Answer the following questions and place the answer in Blackboard by midnight on the due date.  Nov 1, 2014 is the due date for this assignment.

 

  1. Has Coke’s basic promise to consumers changed over the years?
  2. What is that promise, in your opinion.
  3. How important is cultural knowledge and understanding for the effectiveness of the ads?
  4. Do you know who Mean Joe Greene was?

What type of ad would you tell Coke to do in 2014?

 

Assignment 3 (100 points)

You are required to analyze a television commercial.  Go to http://www.superbowl-ads.com/  If this does not work, then type in Super Bowl Ads in the search area.  Here you will find all Super Bowl commercials and the Top 10 ads of all time.  Pick a Super Bowl Ad or Top 10 Ad.  You will watch the ad and write a review.

 

Television commercials are a specific type of art and they are created to persuade the consumer to buy a specific product.  Your analysis must include the following:

  • Identify the ad and specific product being advertised and describe the ad completely.
  • Discuss the message being conveyed.
  • What does the message appeal to?
  • What does the ad show, people, products, scenery, etc?
  • What is not discussed about the product?
  • What image is portrayed?
  • Is it true to life or puffery?
  • Is the ad a slice-of-life, fear, humor, sex, or other type of ad?
  • Who is in the ad, if a star, what image does he or she portray?
  • What s the mood of the ad, colors used, music played?
  • Is the ad memorable?
  • Would you buy the product being advertised, why or why not?
  • Be sure to include your opinion (have a specific point of view, love it or hate it) about why this ad is successful or not.

 

Dec 1, 2014 is when this assignment is due.  Place in Blackboard by midnight of the due date.

 

 

CHAPTER ASSIGNMENTS

 

You must complete the following chapter assignments. Chapters 1-19 assignments have a value of 10.56 points.  The total value of the end-of-chapter assignments is 200 points. (10.56 x 19 is actually 201)  Assignments must be placed in Blackboard by midnight on the day the assignment is due.

 

Chapters

Assignments (The Advertising Experience)

Due Date (16 week)

Point Value

Chapter 1

Page 31, Answer question 2

Sept 3

10.56 points

Chapter 2

Page 59, Answer question 5

Sept 5

10.56 points

Chapter 3

Page 101, Answer question 3

Sept 7

10.56 points

Chapter 4

Page 141, Answer question 3

Sept 9

10.56 points

Chapter 5

Page 171, Answer questions 2

Sept 16

10.56 points

Exam One

Exam One 1-5

Sept 17

150 points

Chapter 6

Page 207, Answer question 3

Sept 24

10.56 points

Chapter 7

Page 237, Answer question 3

Oct 1

10.56 points

Assignment 1

(see detailed info above)

Oct 1

50 points

Chapter 8

Page 269, Answer question 4

Oct 8

10.56 points

Chapter 9

Page 302, Answer question 3

Oct 13

10.56 points

Chapter 10

Page 335, Answer question 4

Oct 14

10.56 points

Exam Two

Exam Two 6-10

Oct 20

150 points

Chapter 11

Page 375, Answer question 4

Oct 27

10.56 points

Chapter 12

Page 401, Answer question 6

Oct 29

10.56 points

Assignment 2

(see detailed info above)

Nov 1

50 points

Chapter 13

Page 430, Answer question 1

Nov 4

10.56 points

Chapter 14

Page 401, Answer question 1

Nov 11

10.56 points

Chapter 15

Page 495, Answer question 3

Nov 14

10.56 points

Exam Three

Exam Three 11-15

Nov 17

150 points

Chapter 16

Page 525, Answer question 4

Nov 20

10.56 points

Chapter 17

Page 547, Answer question 1

Nov 25

10.56 points

Chapter 18

Page 579, Answer question 5

Dec 1

10.56 points

Assignment 3

Ad Review (see detailed info above)

Dec 1

100 points

Chapter 19

Page 611, Answer question 4

Dec 6

10.56 points

Final Exam

Final Exam 16-19

Dec 10

150 points

 

 

 

EXTRA CREDIT

 

When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam)

 

Read an article concerning some aspect of Advertising.  The article must relate to a topic that is covered in the text.  Summarize the article in 1-2 pages, state which chapter and topic it relates to, and attach a copy of the article to your summary.  This will be due on the day you take your exam.  If you decide to place in the assignment area in blackboard please provide information about where I can find the article.

 

Go to our Marketing Facebook page at https://www.facebook.com/MRKGatACC for your article and I will double the extra credit points from 10 to 20!

 

CLASS OUTLINE/CALENDAR FOR FALL 2014

 

16 week Class Schedule Aug 25 – Dec 10, 2014

This is the schedule for MW class. 

Sept 1 is Labor Day Holiday
November 27-28 is Thanksgiving Holiday

Nov 20 is last day to receive a W

 

Month/Day Schedule

Assignment

Aug 25

First Class Day - Orientation on Blackboard

Aug 27

Chapter 1 –Advertising Today

Sept 1

Labor Day Holiday

Sept 3

Chapter 2 - The Big Picture: The Evolution of IMC

Sept 8

Chapter 3 - The Big Picture: Economic and Regulatory Aspects

Sept 10

Chapter  4 - The Scope of Advertising: From Local to Global

Sept 15

Chapter 5 - Marketing and Consumer Behavior: The Foundation of Advertising

Sept 17

EXAM ONE

Sept 22

Chapter 6-– Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy

Sept 24

Chapter 6 - Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy

Chapter 7 - Research: Gathering Information for Advertising Planning

Sept 29

Chapter 7 - Research: Gathering Information for Advertising Planning

Oct 1

Chapter 7 - Research: Gathering Information for Advertising Planning

Chapter 8 - Marketing and IMC Planning

Oct 6

Chapter 8- Marketing and IMC Planning

Oct 8

Chapter 8 - Marketing and Advertising Planning

Chapter 9 - Planning Media Strategy: Disseminating the Message

Oct 13

Chapter 9 - Planning Media Strategy: Disseminating the Message

Oct 15

Chapter 10- Creative Strategy and the Creative Process

Oct 20

EXAM TWO

Oct 22

Chapter 11-Creative Execution: Art and Copy

Oct 27

Chapter 11-Creative Execution: Art and Copy

Chapter 12 -Print, Electronic and Digital Media

Oct 29

Chapter 12 - Print, Electronic and Digital Media

Chapter 13- Using Print Media

Nov 3

Chapter 13- Using Print Media

Nov 5

Chapter 13 - Using Print Media

Chapter 14 – Using Electronic Media: Television and Radio

Nov 10

Chapter 14 – Using Electronic Media: Television and Radio

Nov 12

Chapter 15 -Using Digital Interactive Media

Nov 17

EXAM THREE

Nov 19

Chapter 16- Using Out-of-Home, Exhibitive, and Supplementary Media

Nov 24

Chapter 17- Introducing Social Media

Nov 26

Chapter  17- Introducing Social Media

Chapter 18- Relationship Building:  Direct Marketing, Personal Selling, and Sales Promotion

Dec 1

Chapter 18- Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Dec 3

Chapter 19 - Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

Dec 8

Finish Up

Dec 10

FINAL

 

 

 

 

 

INSTRUCTOR CLASS POLICIES

 

v  Attendance Policy – You are expected to attend all regularly schedules class meetings.  If you attend every class meeting this semester, 3 points will be added to your final average, 1 absence, 2 points added, 2 absences, 1 point added.  There are no excused absences.  It has been statistically proven that there is a direct correlation between attendance and final grades.  I want you to succeed in this class and this policy is intended to be an incentive for attendance.

v  Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible.  You will then have 5 days to take a make-up exam.  You will be given a different exam from the classroom exam.  The exam will be placed in the testing center at the campus where you are taking the class.  The final must be taken at the scheduled time.  There is no make-up for the final.

v  Office Hours – Office hours are posted on my web site at http://www.austincc.edu/ina

v  Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class.  If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F.  Remember that Nov 20, 2014 is the last day to officially drop.

v  Assignments will not be accepted late.

v  Cheating will not be tolerated.

v  You may not bring food, e-cigs, or drink into class.  This is school policy.

v  Please turn off or mute the volume on your cell phone so as not to disrupt the class.  If your cell phone rings during the class I may deduct up to 5 points off your next exam.  You may not “text” messages during class.  Laptops may only be used to take class notes.  No surfing the Web surfing class.

v  Do not arrive late to class, it is disruptive.

v  Arriving late to take an exam may cause you to forfeit that exam grade.  I expect you to start the exam at the beginning of the class period.

v  Disruptive behavior (talking, rudeness) will not be tolerated.  Children are never allowed to attend class with you.  This is a college policy.

v  You are here to learn, so be prepared to participate in class discussion.  We are all unique individuals and in this class everyone’s opinion will be respected no matter if we agree or disagree.

v  Your attendance, attitude, and class participation will determine marginal grades, based on the attendance policy stated.

v  Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.

v  Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina.  Ask if you need help.  I am here to help you!

v  All students must take the final, no exceptions.

 

 

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

 

Incomplete Policy:  An incomplete (I) will be granted to a student in rare circumstances.  Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.  An instructor may award a grade of “I” (Incomplete) if a student was unable to complete all of the objectives for the passing grade in a course.  An incomplete grade cannot be carried beyond the established date in the following semester. The completion date is determined by the instructor but may not be later than the final deadline for withdrawal in the subsequent semester.

 

Attendance Policy:  All students are expected to attend classes.  Non-attendance will have an impact on the student’s grade.

 

Austin Community College Policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows:

 

Withdrawal Policy

It is the responsibility of each student to ensure that his or her name is removed from the roll should he or she decide to withdraw from the class.  The instructor does, however, reserve the right to drop a student should he or she feel it is necessary.  If a student decides to withdraw, he or she should also verify that the withdrawal is submitted before the Final Withdrawal Date.  The student is also strongly encouraged to retain their copy of the withdrawal form for their records.

Students who enroll for the third or subsequent time in a course taken since Fall, 2002, may be charged a higher tuition rate, for that course.

State law permits students to withdraw from no more than six courses during their entire undergraduate career at Texas public colleges or universities.  With certain exceptions, all course withdrawals automatically count towards this limit.  Details regarding this policy can be found in the ACC college catalog.

 

Statement on Scholastic Dishonesty

A student attending ACC assumes responsibility for conduct compatible with the mission of the college as an educational institution.  Students have the responsibility to submit coursework that is the result of their own thought, research, or self-expression.  Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations.  Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, and falsifying documents.    Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an “F” in the course and/or expulsion from the college.  See the Student Standards of Conduct and Disciplinary Process and other policies at http://www.austincc.edu/current/needtoknow

 
Student Rights and Responsibilities
Students at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process. Opportunity for students to examine and question pertinent data and assumptions of a given discipline, guided by the evidence of scholarly research, is appropriate in a learning environment. This concept is accompanied by an equally demanding concept of responsibility on the part of the student. As willing partners in learning, students must comply with college rules and procedures.
 
Statement on Students with Disabilities

Each ACC campus offers support services for students with documented disabilities.  Students with disabilities who need classroom, academic or other accommodations must request them through the Office for Students with Disabilities (OSD).   Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester, otherwise the provision of accommodations may be delayed.  

Students who have received approval for accommodations from OSD for this course must provide the instructor with the ‘Notice of Approved Accommodations’ from OSD before accommodations will be provided.   Arrangements for academic accommodations can only be made after the instructor receives the ‘Notice of Approved Accommodations’ from the student.  

Students with approved accommodations are encouraged to submit the ‘Notice of Approved Accommodations’ to the instructor at the beginning of the semester because a reasonable amount of time may be needed to prepare and arrange for the accommodations.   

Additional information about the Office for Students with Disabilities is available at http://www.austincc.edu/sas

 

Safety Statement

Austin Community College is committed to providing a safe and healthy environment for study and work. You are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies. Additional information on these can be found at http://www.austincc.edu/ehs. Because some health and safety circumstances are beyond our control, we ask that you become familiar with the Emergency Procedures poster and Campus Safety Plan map in each classroom. Additional information about emergency procedures and how to sign up for ACC Emergency Alerts to be notified in the event of a serious emergency can be found at http://www.austincc.edu/ehs.

Please note, you are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.

You are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be immediately dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.

 

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify you of any college related emergencies using this account.  Students should only expect to receive email communication from their instructor using this account.  Likewise, students should use their ACCmail account when communicating with instructors and staff.  Instructions for activating an ACCmail account can be found at http://www.austincc.edu/accmail/

Testing Center Policy

Under certain circumstances, an instructor may have students take an examination in a testing center.  Students using the Academic Testing Center must govern themselves according to the Student Guide for Use of ACC Testing Centers and should read the entire guide before going to take the exam.  To request an exam, one must have:

  • ACC Photo ID
  • Course Abbreviation (e.g., ENGL)
  • Course Number (e.g.,1301)
  • Course Synonym (e.g., 10123)
  • Course Section (e.g., 005)
  • Instructor's Name

 

Do NOT bring cell phones to the Testing Center.  Having your cell phone in the testing room, regardless of whether it is on or off, will revoke your testing privileges for the remainder of the semester.  ACC Testing Center policies can be found at http://www.austincc.edu/testctr/

 

Student And Instructional Services

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services.  Information on these services and support systems is available at:   http://www.austincc.edu/support

Links to many student services and other information can be found at: http://www.austincc.edu/current/

ACC Learning Labs provide free tutoring services to all ACC students currently enrolled in the course to be tutored.  The tutor schedule for each Learning Lab may be found at:  http://www.autincc.edu/tutor/students/tutoring.php

For help setting up your ACCeID, ACC Gmail, or ACC Blackboard, see a Learning Lab Technician at any ACC Learning Lab.

 

LINKS FOR ADVERTISING

ADVERTISING AND MARKETING WEB SITES

My LinkedIn – If you want to be connected.

http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top

Marketing Facebook Page – This is the site to use to receive double credit on extra credit assignments, look for scholarship information and other relevant Marketing information.

https://www.facebook.com/MRKGatACC

http://www.adage.com
This is the web site for Advertising Age magazine. It is an excellent site, one of my personal favorites. It has lots of articles and research material and is updated frequently. I highly recommend this site. (Read it daily)

http://adage.com/century/index.html

http://www.mashable.com
Mashable is a leading source for news, information & resources for the Connected Generation.
Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. (Read it daily)

http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.

http://www.archive.org/web/web.php
Way Back Machine, you can view old webpages of companies. 

http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
A great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
40 years of color, I love this because I remember harvest gold and avocado green!

http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s trending.

http://www.jwt.com
JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. We make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity.


http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.

http://www.interbrand.com/en/Default.aspx
Creating and Managing Brands

http://www.ogilvy.com
Ogilvy and Mathers Advertising Agency

http://www.clioawards.com
Annual awards honoring creative advertising in package design, print, radio and television. Includes past award archive.

http://www.fastcompany.com
Fast Company inspires a new breed of innovative and creative thought leaders who are actively inventing the future of business.

http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand Building on the Internet. Provides free brand building advice.

Bob Garfield
http://www.onthemedia.org/people/bob-garfield/
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
http://www.npr.org/people/2100511/bob-garfield

Paco Underhill
http://www.pacounderhill.com/
http://www.envirosell.com/who-we-are/paco-underhill

http://www.adweek.com
Adweek is a magazine and website that covers media news, including print, technology, advertising, branding and television.

http://www.tvweek.com/
TV information about ratings.

http://www.wired.com
Tech magazine

http://www.buzzfeed.com/
BuzzFeed has the hottest, most social content on the web. We feature breaking buzz and the kinds of things you'd want to pass along to your friends.

http://www.pinterest
Popular site

http://www.houzz.com
Another personal favorite of mine.

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce.  A must watch for the Marketing 1311 class.

http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
Rory Sutherland has several Ted talks but this is my favorite about advertising.
I especially like his discussion about Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This is the Shreddies ad that is so spot on. 

http://www.webmonkey.com
Resources for web site developers including how-to guides, code libraries, server technologies and authoring resources.

http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out their various sites.

http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S. Department of Commerce

http://www.stat-usa.gov/
US Department of Commerce

FASHION SITES

http://www.tomandlorenzo.com/
Love their review of Mad Men’s fashions

http://fashionista.com/

http://mashable.com/2007/11/13/25-fashion-sites/

http://www.awwwards.com/50-fashion-websites.html

LOCAL ADVERTISING/MARKETING SITES

http://www.gsdm.com/
GSD&M

http://www.latinworks.com
Latin Works

http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency

SOME LOCAL SITES I LIKE

http://sxsw.com/
South by Southwest

http://www.texastribune.org/
Texas Tribune is one of my favorites especially for the salary function below.

http://www.texastribune.org/library/data/government-employee-salaries/
Find the annual base salaries of more than 674,000 public employees, including those working at the largest state agencies as well as individual universities, public schools, cities and mass-transit operators. Find salaries by searching for names, or by browsing for a specific agency or job title. Read more about this data, and send us any questions, comments or corrections.

http://www.bizjournals.com/austin/
Austin Business Journal

http://www.austinchronicle.com/
Austin Chronicle

http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin

http://quickfacts.census.gov/qfd/states/48/4805000.html
More stats on Austin from the Government

http://austin.eater.com/
Guide to food and bars at Austin

http://www.edibleaustin.com/content/
Central Texas Food Culture

http://www.tribeza.com/
Tribeza

http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza monthly magazine

OTHER RESOURCES

Open Campus Home Page

Learning Resource Center Home Page

Jump To Book List

Student Handbook, http://www.austincc.edu/handbook/acaguides.php

Academic Testing Center Website, http://www.austincc.edu/testctr/

Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open 8am to 5pm Monday-Friday.

A link to the Course Master Syllabus with SCANS competencies is at

http://www.austincc.edu/mkt/mastersyl/comm2327.htm

Return to Ina’s Main page at http://www.austincc.edu/ina