BOOKS OF INTEREST

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THIS IS A LIST OF INTERESTING BOOKS THAT YOU MIGHT CONSIDER READING.

A MASSIVE SWELLING by Cintra Wilson – Viking. An unusual book that defies categorization. It is an interesting look at media fame and one of my personal favorites. (All Categories)

ACCEPT NO SUBSTITUTES: THE HISTORY OF AMERICAN ADVERTISING by Christina Mierau – Lemer Publishing Group. ISBN 0822517426. (Marketing/Advertising)

ADVENTURES OF A BYSTANDER by Peter Drucker - Wiley. My favorite Drucker book. (Leadership/Management)

ADVERTISING ON THE INTERNET by Robbin Zeff and Brad Aronson - Wiley. (Marketing on the World Wide Web/ Electronic Commerce)

AFFLUENZA, THE ALL-CONSUMING EPIDEMIC by John De Graaf – Berrett Koehler. ISBN 1-57675-357-3. An American classic about our consumer oriented society. (Marketing/Advertising)

ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT by Julie Bick - Pocket Books. A good book about Microsoft. (Leadership/Management)

ANATOMY OF DISGUST by William Ian Miller - Harvard University Press. (An excellent read) "In many forms of its forms disgust is not simply aversive, and the content of the disgusting is complex and at times paradoxical. It is a commonplace that the disgusting can attract as well as repel: the film and entertainment industries, among which we might include news coverage, literally bank on its allure." I think Marketing majors should read this book. (Marketing on the World Wide Web/Marketing/Advertising)

BAIT AND SWITCH by Barbara Ehrenreich – Metropolitan Books. ISBN 0-8050-7606-9. (Marketing/Advertising)

BLINK by Malcolm Gladwell – Little Brown. Blink is a book about we think about thinking. (Marketing/Advertising)

BLUR: THE SPEED OF CHANGE IN THE CONNECTED ECONOMY by Christopher Meyer and Stan Davis. (Technology/General) (Electronic Commerce/Marketing on the World Wide Web)

BORN TO BUY by Julie B. Schor – Scribner. ISBN 0-684-87055-X. The US is the most consumer-oriented society in the world, according to Julie. This book explores all aspects of buying. (Marketing/Advertising)

BUSINESS@THE SPEED OF THOUGHT by Bill Gates - Warner Books. This is a must read for anyone interested in Technology's future, Marketing on the World Wide Web, and Electronic Commerce. (Technology/World Wide Web Marketing/Electronic Commerce/Marketing on the World Wide Web)

CALL OF THE MALL by Paco Underhill – Simon and Schuster. ISBN 0-7432-3581-6. A book about all things “shopping mall” in America. An insightful look at the power of shopping malls. (Marketing/Advertising)

CASTING FOR BIG IDEAS: A NEW MANIFESTO FOR AGENCY MANAGERS by Andrew Jaffe – John Wiley & Sons, Inc. ISBN 0-471-30954-0. (Marketing/Advertising)

CLASS by Paul Fussel - Simon and Schuster. A Guide Through American Status System - Marketing majors must read this book. (Marketing/Advertising) He also wrote BAD OR, THE DUMBING OF AMERICA - Simon and Schuster.

CUTE, QUAINT, HUNGRY AND ROMANTIC, THE AESTHETICS OF CONSUMERISM by Daniel Harris – Basic Books.Why do stuffed animals seldom have hands? Why has the teddy bear gained so much weight over the course of the twentieth century? This is an encyclopedia of low-brow aesthetics. I love this book because it is skeptical, riotous, and prickly. Read it. (Marketing/Advertising)

DARWIN AMONG THE MACHINES by George B. Dyson - Addison Wesley. The evolution of global intelligence - it retraces the steps that led us into the digital wilderness. (Technology/General)

ELECTRONIC COMMERCE, A MANAGER'S GUIDE by Ravi Kalakota and Andrew B. Whinston - Addison Wesley. (Electronic Commerce)

ELECTRONIC MARKETING by Margo Komenar - Wiley. A comprehensive reference of electronic marketing techniques to help you reach a broader market. (Marketing on the World Wide Web/Electronic Commerce)

E-MARKETING by Judy Strauss, Prentice Hall. ISBN-10: 0131485199

EMOTIONAL INTELLIGENCE by Daniel Goleman - Bantan (General)

FAST FOOD NATION BY Eric Schlosser – Perennial. ISBN 0-06-093845-5.The dark side of the all American meal. (Marketing/Advertising)

FOOD FIGHT by Kelly D. Brownell – Contemporary Books. ISBN 0-07-140250-0. The inside story of the food industry. (Marketing/Advertising)

GARFIELD, AND NOW A FEW WORDS FROM ME by Bob Garfield – McGraw Hill. ISBN 0-07-140316-7. Advertising’s leading critic has a lot to say. (Marketing/Advertising)

GOOGLE ADVERTISING GUERRILLA TACTICS, GOOGLE ADVERTISING A-Z PLUS 150 KILLER AD WORDS TIPS AND TRICKS – Bottle Tree Books. ISBN 978-1-933747-01-9. (Marketing/Advertising)

GOOGLE ANALYTICS 2.0 by Jerri L. Ledford and Mary E. Tyler – Wiley Publishing. ISBN 978-0-470-17501-9. (Marketing/Advertising)

GREEN WITH ENVY BY Shira Boss – Warner Books. ISBN 978-0-446-57835-6. How people really live and spend their money. (Marketing/
Advertising)

HOW THE MIND WORKS by Steven Pinker - W.W. Norton and Company. A Must Read! (General)

INFLUENCE, THE PSYCHOLOGY OF PERSUASION by Robert Cialdini, Ph.D. – Quill. An explanation of why some people are so persuasive and our impulse to buy from these people and how to protect yourself. (Marketing/Advertising)

KISS, BOW, OR SHAKE HANDS: HOW TO DO BUSINESS IN SIXTY COUNTRIES by Terri Morrison and Wayne Conaway - Adams Publisher. This is an invaluable book for doing business in a global world. (General Business)

LEADING CHANGE by John Kotter - Excellent Leadership book. (Leadership/Management)

LOYALTY.COM by Frederick Newell – McGraw Hill. Customer Relationship Management in the new era of Internet Marketing. (Marketing on the World Wide Web)

MANAGEMENT OF THE ABSURD by Richard Farson - Simon and Schuster. Paradoxes In Leadership - Probably my favorite funny Management book. Management Majors should read this book. (Leadership/Management)

MARKETING ON THE INTERNET by Jill Ellsworth and Mathew V. Ellsworth - Wiley. (Marketing on the World Wide Web)

NEXT: TRENDS FOR THE NEAR FUTURE by Ira Matatathia (All categories)

NINE STEPS TO FINANCIAL FREEDOM By Suze Orman. Excellent book on how to get your financial house in order. (General)

NOBROW by John Seabrook – Alfred A. Knopf A book that discusses how our social class structure is being destroyed in the new economy. It’s an interesting book that’s very analytical and insightful. Read this book. (Marketing on the World Wide Web)

NUTS! STILL NUTS AFTER ALL THESE YEARS by Kevin Freiberg and Jackie Frieberg - Baird Press. The best book available on Southwest Airlines and a must read for business majors! (Leadership/Management)

OGILVY ON ADVERTISING by David Ogilvy. ISBN 10-039472903X. The best book ever written about copywriting and art direction. A must read.

ON BECOMING A SERVANT LEADER by Robert Greenleaf - Jossey Bass. Greenleaf is known as the grandfather of the modern empowerment movement in leadership. All of his books are excellent. I especially like THE POWER OF SERVANT LEADERSHIP and THE SERVANT LEADER. (Leadership/Management) Order his books direct from his center at 1-317-259-1241

ON PARADISE DRIVE by David Brooks – Simon and Schuster. ISBN 0-7432-2738-7 How Americans live now and will live in the future. (Marketing/Advertising)

POPCORN REPORT and CLICKING by Faith Popcorn You are required to read one of these books or RELEASE 2.0 in my Marketing class. EVEolution is Popcorn’s newest book and it’s a great read! (Marketing/Advertising/Marketing on the World Wide Web)

POSITIONING by Al Ries and Jack Trout – McGraw Hill. ISBN 0—07-137358-6. How to be seen and heard in a crowded marketplace. Considered a marketing classic! (Marketing)

REAL TIME by Regis McKenna - Harvard Business School Press. (Marketing/Advertising/Technology/Marketing on the World Wide Web)

RELEASE 2.0 by Esther Dyson - Broadway Books. This is a book on Cyber Culture. She is also the sister of George Dyson. Marketing students may be required to read this book. (Marketing/Advertising/Marketing on the World Wide Web)

SACRED COWS MAKE THE BEST BURGERS by Robert Kriegel and David Brandt - Warner Books. Paradigm - Busting Strategies For Developing Change-Ready People And Organizations. (Leadership/Management)

THE AD WEEK COPYWRITING HANDBOOK: THE ULTIMATE GUIDE TO WRITING POWERFUL ADVERTISING AND MARKETING COPY FROM ONE OF AMERICA’S TOP COPYWRITERS BY Joseph Sugarman – John Wiley & Sons. ISBN 978-0-470-05124-5. (Marketing/Advertising)

THE CLUSTERED WORLD by Michael J. Weiss – A book about how we live, what we buy, and what it all means. (Marketing/Advertising)

THE CULTURE CODE: AN INGENIOUS WAY TO UNDERSTAND WHY PEOPLE AROUND THE WORLD LOVE AND BUY AS THEY DO by Clotaire Rapaille – Pub Broadway. ISBN 0767920570. (Marketing/Advertising)

THE EFFECTIVE EXECUTIVE by Peter F. Drucker (Leadership/Management)

THE EROTIC HISTORY OF ADVERTISING by Tom Reichert – Prometheus Books. ISBN 1-59102-085-9. Description of patterns and examples of sexual content in marketing over the past 150 plus years. (Marketing/Advertising)

THE FUTURE AIN’T WHAT IT USED TO BE: THE 40 CULTURAL TRENDS TRANSFORMING YOUR JOB, YOUR LIFE, YOUR WORLD. (Now in paperback) (All categories)

THE LEADER OF THE FUTURE by The Drucker Foundatin - Jossey-Bass Publishers. Any book by Drucker is excellent. All Management students should read several of Drucker's books. (Leadership/Management)

THE GREAT AMERICAN BLOWUP, PUFFERY IN ADVERTISING AND SELLING by Ivan Preston. The University of Wisconsin Press. (Advertising/Marketing) ISBN 0-299-15250-2

THE LONG BOOM by Peter Schwartz (All categories)

THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, Ph.D and William D. Danko, PH.D. - Longstreet Press This is an excellent book for all business majors to read. You will be surprised about where the wealth in this country truly is! A must read! (General Business)

THE NEW INTERNET BUSINESS BOOK by Jill H. Ellsworth and Mathew V. Ellsworth - Wiley. (Marketing on the World Wide Web/Electronic Commerce)

THE NEW RULES OF MARKETING AND PR; HOW TO USE NEWS RELEASES, BLOGS, PODCASTING, VIRAL MARKETING AND ONLINE MEDIA TO REACH BUYERS DIRECTLY by David Scott – John Wiley & Sons. ISBN 978-0-470-11345-5. (Marketing/Advertising)

THE ORIGIN OF BRANDS by Al & Laura Ries – Harper Business. ISBN 0-06-057014-8. An effective strategy for creating innovative products and building a successful brand. (Marketing/Advertising)

THE RISE OF THE CREATIVE CLASS by Richard Florida – Basic Books. ISBN 0-465-02476-9. A must read book! (Marketing/Advertising)

THE SILICON BOYS and Their Valley of Dreams by David Kaplan – Morrow. (Marketing on the World Wide Web/Marketing/Advertising) A great history of the valley. A must read.

THE TIPPING POINT by Malcolm Gladwell – Little Brown. ISBN 0316316962. A look at why major changes in society so often happen suddenly and unexpectedly. Great book! (Marketing/Advertising)

THE ULTIMATE BOOK OF BUSINESS GURUS by Stuart Crainer - AMACON. This book discusses 110 thinkers who changed the face of management. It is excellent. (Management)

THE WISDOM OF TEAMS by Katzenbach and Smith - HarperBusiness. A good book on creating high-performance teams. (Leadership/Management)

THE WIZARD OF ADS by Roy H. Williams - Baird Press. This is an excellent read for marketing majors who are particularly interested in advertising. (Marketing)

THE WORLD IS FLAT, A BRIEF HISTORY OF THE TWENTY-FIRST CENTURY by Thomas L. Friedman, Farrar, Strauss, and Giroux. ISBN 978-0-374-29288-1. Everyone should read this book! (Marketing/Advertising)

TITAN - THE LIFE OF JOHN D. ROCKERFELLER, SR. by Ron Chernow - Random House. A must read for Management and Leadership students. (Leadership/Management)

TRADING UP, THE NEW AMERICAN LUXURY, by Michael J. Silverstein. ISBN 1-59184-013-9. Published by the Penguin Group.

TRENDS by Gerald Celente - Warner Books. A book about preparing and profiting in the year 2000. (Marketing/Advertising)

UNDERGROUND EDUCATION by Richard Zacks - DoubleDay "For the truly well-rounded "intellectual," nothing fasinates so much as the subversive, the contrarian, the suppressed, and the bizarre." I love this book, especially the section on business. (Ina's Favorite)

UP AGAINST THE WAL-MARTS by Don Taylor – American Management Association. ISBN 0-8144-0238-0. How your business can prosper in the shadow of the retail giants. (Marketing/Advertising)

WHAT COLOR IS YOUR PARACHUTE? BY Richard Nelson Bolles. All students and/or career changers should purchase this book. Excellent! (General Business)

WHERE THE SUCKERS MOON, THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN by Randall Rothenberg - Vintage. (Marketing/Advertising)

WHY WE BUY, THE SCIENCE OF SHOPPING by Paco Underhill – Touchstone Book. This book is a national bestseller. There is a method to the madness of shopping and this book discovers what makes the average consumer tick. Good book and in paperback. (Marketing/Advertising)

WORKING WITH EMOTIONAL INTELLIGENCE By Daniel Goleman - Bantam, 1998. An interesting book about developing the "soft skills" you need to get ahead in today's world of work. (Leadership/Management)

OUTSIDE OF A DOG, A BOOK IS A MAN'S BEST FRIEND. INSIDE A DOG IT IS TOO DARK TO READ. Groucho Marx

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Last updated December 28, 2007
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