GENERAL INFORMATION FOR THE PRINCIPLES OF MARKETING
PCM STUDENT
PCM COURSE INFORMATION
PCM courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of PCM courses. The course content, college credit and transferability are equivalent to those offered in the classroom. The first step to success is your Distance Learning MANDATORY course orientation on January 19, 2010.
You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.
Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.
You must be able to communicate with the instructor by email. You need an individual account, which is not shared with anyone else. In EVERY email message you send me, the subject line must include MK 1311, PCM. Also your first and last name must be included somewhere in the message.
Tests will be taken on-campus in the Testing Centers. Testing center information is at http://www.austincc.edu/testctr/. You must have your ACC ID in order to take a test in an ACC testing center. Additional information about testing will be available in Blackboard.
As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.
Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources. If you are not sure about the technical skills needed to be successful in a Distance course please review the Technical Skills Checklist at http://dl.austincc.edu/Students/TechCheck.html. I also think you should go to http://dl.austincc.edu/passport/ and read information about how to be successful in a Distance Learning course. If you need Computer services go to http://irt.austincc.edu/ict/computing for more information. Library services are available online for Distance Learning students at http://dl.austincc.edu/students/#Library. The Office for Students with Disabilities is located at http://www.austincc.edu/support/osd/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu. Distance
Learning Help Line is open
I believe that you can expect to
spend between 3 to 4 hours per chapter of reading, doing assignments, and
preparing for the exam. Of course this may vary from student to student. The more
time and effort you put into your class, the more you will derive from it. I
hope you approach this course as a learning adventure and that it is both
informative and a great opportunity for you.
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (MKT 1013)
REQUIRED TEXT/MATERIALS
Marketing, 9/e edition – Roger A. Kerin (ISBN
978-0-07-340472-1) THIS IS A NEW BOOK FOR FALL 2009! We will cover the entire book in one semester.
Please take some time and review the contents of the Publisher's Web site. There is a study guide but it is not
mandatory. You may purchase this book at any of the college bookstores. To find the best price for your textbooks
click to http://www.bestwebbuys.com/books/
ACC Bookstore is at http://austincc.bkstore.com/bkstore/content
and MBS direct http://bookstore.mbs.direct.net/AUSTINCC.HTM
This course is an Internet PCM course.
COURSE RATIONALE
The purpose of this course is to
prepare the student to identify the marketing mix components in relation to
market segmentation; explain the economic, psychological, sociological, and
global factors, which influence consumer and organizational decision-making
processes; and interpret market research data to forecast industry trends and
meet customer demands. This course will
help students develop the understanding and skills necessary to become
successful marketers. This course
integrates the IMC approach, and places an emphasis on decision-making. Seven
perspectives of marketing: global, relationship, ethics, customer value,
productivity, technology, entrepreneurship, is included in this course.
Principles of Marketing is not just about textbook learning: it challenges
students to use their critical/creative skills in all aspects of Marketing, not
just those covered in this course.
COMMON COURSE LEARNING
OBJECTIVES/OUTCOMES
1. Understand how marketing is related to other business functions and its importance to the success of the business entity.
2. Understand the importance of consumer behavior as it relates to buying behavior.
3. Be able to identify, analyze, and use sources of marketing research information.
4. Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
5. Understand good marketing practices and techniques and how to apply them.
6. Be able to develop a sound Integrated Marketing Communications plan.
GRADING
Students, exam reviews are in Blackboard. I encourage you to use as an
excellent study review.
1,000 points total.
A=900-1000
points // B=800-899 points // C=700-799 points // D=600-699 points // F Below 600 points.
Grades
will be based on the following areas of performance.
Each exam is 50 multiple choice questions with a value of 3 points per
question.
Exam One 150 points (15%) Chapters 1,2,3,4,5
Exam Two 150 points (15%) Chapters 6,7,8,9,10,11
Exam Three 150 points (15%) Chapters 12,13,14,15,16,17
Final 150 points (15%) Chapters 18,19,20,21,22
Exams will total 600 points.
Discussion Board = 100
Marketing Concept Paper = 100
End-of-chapter assignments = 200
Assignments will total 400 points.
Exams plus assignments equal 1000.
April 26, 2010 is the last day to drop for the 16 week session.
IMPORTANT DATES FOR SPRING
2010
Exam One, February 15, 2010
Exam Two, March 22, 2010
Exam Three, April 14, 2010
Final, May 12, 2010
Marketing Concept Paper due May 3, 2010
March 15-21 is Spring Break, campus is closed.
April 26, 2010 last day to drop.
TESTING
Review exams are on the publishers’ web site
and I strongly encourage you to take the review exams online before you take
the tests in the testing center. The web address is http://mhhe.com/bearden07. You must complete four exams this semester.
The exams will be taken in the testing centers at ACC. You may take one page of notes to the
testing center when you take the exam.
It can be both front and back.
IN ORDER TO TAKE AN EXAM AT A TESTING CENTER YOU MUST SHOW YOUR STUDENT ID
AND A CURRENT PHOTO ID. Student ID's should be mailed
to you or you can pick them up in the Bursar's office on the campuses.
Exams may be taken at the testing center nearest you.
Northridge, RM 1123, 223-4735
Riverside, RM 1132, 223-6242
Rio Grande, RM 130, 223-3164
Cypress Creek, RM ?, 223-2075
Pinnacle, RM?, 223-8002
Round Rock, RM 103, 255-9663
Fredericksburg, 1-830-997-6363
Sam Marcos, 1-512-353-7224
Eastview, 223-5145
South Austin Campus, 223-9240
The testing center requires that you begin the exam at least one hour before
closing.
Please see specific information about the policies and procedures of your
http://www.austincc.edu/testctr/
PRINCIPLES OF
MARKETING ASSIGNMENTS
CHAPTER ASSIGNMENTS
You must complete the following chapter assignments. Each chapter assignment has a value of 9.10 points. The total value of the end-of-chapter assignments is 200 points (20%). Assignments must be placed in Blackboard by midnight on the day the assignment is due.
|
Chapters |
Assignments |
Due Date (16 week) |
|
Chapter 1 |
Page 23, Answer questions 3 and 4 |
Jan 24 |
|
Chapter 2 |
Page 51, Answer questions 3 and 5 |
Jan 28 |
|
Chapter 3 |
Page 91, Answer questions 3 and 7 |
Feb 7 |
|
Chapter 4 |
Page 111, Answer question 4 |
Feb 9 |
|
Chapter 5 |
Page 138, Answer questions 4 and 5 |
Feb 14 |
|
Chapter 6 |
Page 161, Answer questions 4 and 5 |
Feb 23 |
|
Chapter 7 |
Page 193, Answer questions 4 and 6 |
Feb 26 |
|
Chapter 8 |
Page 221, Answer question 2 |
March 2 |
|
Chapter 9 |
Page 248, Answer questions 1 and 2 |
March 7 |
|
Chapter 10 |
Page 275, Answer questions 1 and 2 |
March 9 |
|
Chapter 11 |
Page 303, Answer question 1 |
March 21 |
|
Chapter 12 |
Page 324, Answer questions 1 and 8 |
March 28 |
|
Chapter 13 |
Page 351, Answer question 4 |
March 30 |
|
Chapter 14 |
Page 377, Answer questions 1 and 2 |
April 5 |
|
Chapter 15 |
Page 411, Answer questions 6 and 7 |
April 7 |
|
Chapter 16 |
Page 434, Answer questions 6 and 8 |
April 11 |
|
Chapter 17 |
Page 459, Answer questions 1 and 4 |
April 13 |
|
Chapter 18 |
Page 484, Answer question 3 |
April 25 |
|
Chapter 19 |
Page 517, Answer questions 1 and 4 |
April 29 |
|
Chapter 20 |
Page 545, Answer question 2 |
May 4 |
|
Chapter 21 |
Page 568, Answer questions 1 and 5 |
May 9 |
|
Chapter 22 |
Page 597, Answer questions 5, and 6 |
May 11 |
THE MARKETING CONCEPT ASSIGNMENT
Due Date is May 3, 2010
This assignment is 10% of your grade (100 points).
Integrated Marketing Communication (IMC) is a comprehensive plan of communication that includes advertising, sales promotion, public relations, personal selling, and the rest of the marketing mix to provide maximum communication impact with stakeholders. Price, product features, distribution, and promotions all work to create product awareness, brand attitudes, and purchase intent.
This report will focus on the newest addition to IMC, the Internet. The
Internet offers companies a unique opportunity to sell their products directly
to customers and receive instant feedback from those customers. Web sites can
demonstrate a company's special features in a different format than traditional
marketing strategies.
The best place to find articles about Amazon and Barnes and Noble is at the ACC
online library. Go to http://library.austincc.edu/help/offcampus.htm
and follow the instructions at http://library.austincc.edu/help/offcampus2.htm. This is the best and easiest way to access
all the information you will need for this report.
You must compare Amazon and Barnes & Noble.
1. Visit their Web sites and research the companies.
2. Second, complete the table below (some answers are your opinion) speculating on parts of their business plans.
|
|
Amazon |
Barnes & Noble |
|
|
|
|
|
Target Customers
|
|
|
|
Market Position
|
|
|
|
Products Offered
|
|
|
|
Distribution
|
|
|
|
Pricing Strategy
|
|
|
|
Pricing, Shipping Price Strategy
|
|
|
|
Non-Product Information
|
|
|
|
Customer Feedback
|
|
|
|
Was it a Fun Site to Visit?
|
|
|
3. Answer the following questions for both companies. Answers should be complete and succinct.
All Assignments must be placed in the
assignment drop in blackboard by
ASSIGNMENTS MAY BE TURNED IN EARLY!
DISCUSSION BOARD
PARTICIPATION (100 points)
You are expected to read the Chapters and participate in the bulletin board discussions. In order to earn the full 100 points you must participate in all bulletin board discussions. Discussion topics will be established throughout the class. To earn points you must participate by either stating your comments to the topic (that I provide) or responding to your classmates’ posts. Comments should be well thought out and in complete sentences. You should check the bulletin board at least twice a week for any bulletin boards that may be established in order to discuss a topic. More information about bulletin board discussions will be provided in Blackboard.
EXTRA CREDIT
When you take your exam you may earn 15 additional points per exam by completing the following assignment. (One article for each exam)
Read an article concerning some aspect of Marketing. The article must relate to a topic that is covered in the text. Summarize the article in 1-2 pages, state which chapter and topic it relates to, and attach a copy of the article to your summary. This will be due on the day you take your exam. If you decide to place in the digital drop box provide information about where I can find the article.
You will find suitable articles in BUSINESS WEEK, SALES AND MARKETING MANAGEMENT, FORTUNE, FORBES, ADAGE AND BUSINESS MARKETING or any other magazine or Web site related to Marketing. The best place to find articles is at the ACC online library. Go to http://library.austincc.edu/help/offcampus.htm and follow the instructions at http://library.austincc.edu/help/offcampus2.htm. This is the best and easiest way to access hundreds of journals with great articles. American Demographics is one of my personal favorites. Also http://www.adage.com is an excellent website that we will look at in the class. It has excellent articles. If you want to use web videos go to http://www.martinlindstrom.com/ and watch one of his videos about branding and write a summary just as you would for a written article.
CLASS
OUTLINE/CALENDAR FOR SPRING 2010
16 week Class Schedule January 19-May 12, 2010
|
Month/Day Schedule |
Assignment |
|
January 20 |
First class day – orientation on Blackboard |
|
January 25 |
Chapter 1 |
|
January 27 |
Chapter 2 |
|
Feb 1 |
Chapter 3 |
|
Feb 3 |
Chapter 3, 4 |
|
Feb 8 |
Chapter 4 |
|
Feb 10 |
Chapter 5 |
|
Feb 15 |
Exam One |
|
Feb 17 |
Chapter 6 |
|
Feb 22 |
Chapter 6, 7 |
|
Feb 24 |
Chapter 7 |
|
March 1 |
Chapter 8 |
|
March 3 |
Chapter 9 |
|
March 8 |
Chapter 10 |
|
March 10 |
Chapter 11 |
|
March 22 |
Exam Two |
|
March 24 |
Chapter 12 |
|
March 29 |
Chapter 13 |
|
March 31 |
Chapter 14 |
|
April 5 |
Chapter 15 |
|
April 7 |
Chapter 16 |
|
April 12 |
Chapter 17 |
|
April 14 |
Exam Three |
|
April 19 |
Chapter 18 |
|
April 21 |
Chapter 18, 19 |
|
April 26 |
Chapter 19 |
|
April 28 |
Chapter 19, 20 |
|
May 3 |
Chapter 20, Marketing Concept Paper |
|
May 5 |
Chapter 21, 22 |
|
May 10 |
Chapter 22 |
|
May 12 |
Final |
INSTRUCTOR CLASS POLICIES
v Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. The final must be taken at the scheduled time. There is no make-up for the final.
v Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class. If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F. Remember that April 26, 2010 is the last day to officially drop.
v Assignments
will not be accepted late. Academic work
submitted will be your thought, research, or self-expression. Absolutely no Plagiarism.
v Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.
v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help you!
v All students must take the final, no exceptions.
Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.
Withdrawal Policy: It is the student’s responsibility to withdraw from a course. Instructors are allowed to withdraw students but students must not rely on their instructor to withdraw them if they wish to withdraw.
Austin Community
College policies for Academic Freedom, Scholastic Dishonesty, Student
Discipline, and Students with Disabilities are as follows:
Academic Freedom Statement: Each student is strongly
encouraged to participate in class. In any classroom situation that includes
discussion and critical thinking, there are bound to be many differing
viewpoints. These differences enhance the learning experience and create an
atmosphere where students and instructors alike will be encouraged to think and
learn. On sensitive and volatile topics, students may sometimes disagree not
only with each other but also with the instructor. It is expected that faculty
and students will respect the views of others when expressed in classroom
discussions.
Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be
administered include scholastic dishonesty, including but not limited to
cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with
another in preparing outside work. Academic work submitted by students shall be
the result of their thought, research or self-expression. Academic
work is defined as, but not limited to tests, quizzes, whether taken
electronically or on paper; projects, either individual or group; classroom
presentations, and homework” (Student
Handbook, 2002-2003, p. 32). Penalties for scholastic dishonesty
will depend upon the nature of the violation and may range from lowering a
grade on one assignment to an F in the course and/or expulsion from this
institution.
Student
Discipline Statement: Classroom behavior should support and enhance
learning. Behavior that disrupts the learning process will be dealt with
appropriately, which may include having the student leave class for the rest of
that day. In serious cases,
disruptive behavior may lead to a student being withdrawn from the class.
ACC's policy on student discipline can be found in
the Student
Handbook, 2002-2003, p. 32.
Students with Disabilities Statement: Each ACC campus offers support services for students with documented
physical or psychological disabilities.
Students with disabilities must request reasonable accommodations
through the Office for Students with Disabilities on the campus where they
expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester” (Student
Handbook, 2002-2003, p. 14).
RULE
OF THREE: Per state
law, effective spring 2006 any student taking a class for the third time or
more may be charged an additional $60 per credit hour unless exempted.
We call it the Rule of Three.
The Texas Higher Education Coordinating Board has
mandated that all publicly funded higher-education institutions will not
receive funding for courses a student takes for the third time or more. Without
the state funding for those affected classes, ACC will charge additional
tuition to pay for the cost of the class. The new “Rule of Three” tuition costs
will not apply to developmental courses, Continuing Education courses,
special-studies courses in which the content changes each time, or other select
courses. For additional information go to http://austincc.edu/admiss/ruleofthree/
Students affected by this new policy should
note the following:
SERIOUS CONSEQUENCES FOR RECEIVING A “W” IN
A COURSE:
The Texas Legislature has now, for the second session in a row, instituted some substantial consequences for students who withdraw from courses. Students have traditionally thought of a W as a non-penalty grade, thus it is very important that students understand the direction that the state is going about withdrawals so that they can avoid substantial negative consequences later.
The consequences instituted by the state in 2005 are that, for most courses, if a student enrolls for the course for the third time, the student will have to pay substantially more tuition for the course.
In 2007, the state declared that, for incoming freshmen in Fall 2007 and
later, there will be a limit of six W's overall in the student's college
career. http://www.austincc.edu/withdraw/WithdrawalInformation.php
ADDITIONAL INFORMATION
*Office hours are posted on my website at http://www.austincc.edu/ina
*Student Withdrawal Policy - It is the responsibility of the student to withdraw from this class. If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F. The last day to drop is November 23, 2009.
Learning Resource Center Home Page
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center Website, http://www.austincc.edu/testctr/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open
A link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm
Return to Ina’s Main page at http://www.austincc.edu/ina