COURSE INFORMATION
SPRING 2012
PRICIPLES OF MARKETING, MRKG 1311
SECTION 46989 – LECTURE 002 (16 weeks)
MW 1:30pm – 2:50pm at Northridge, Room 2155
HOW TO REACH THE
INSTRUCTOR
INA MIDKIFF: Professor of
Cypress Creek Campus
Office: Cypress Creek #2204.8
Phone: 223-2072
FAX: 223-2089
Office Hours: (see attached page)
Email: ina@austincc.edu
Web Address: http://www.austincc.edu/ina
Departmental Web Site: http://www.austincc.edu/mkt
Marketing Publisher’s Web Site is http://highered.mcgraw-hill.com/sites/0073404721/student_view0/index.html
COURSE CATALOG
DESCRIPTION
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (Course Type W.)
REQUIRED TEXT/MATERIALS
BOOKS FOR DISTANCE LEARNING STUDENTS ARE AT THE
http://www.austincc.edu/locations/rgc.php
Phone
512-474-2607
PRINCIPLES OF MARKETING, MRKG 1311, REQUIRED BOOK
MARKETING by Kerin 10 edition,
McGraw – Hill – For Distance Students this book must be purchased at the
www.mhhe.com/kerin
For classroom students you may choose the paper copy of
the book but you will not have access to all the materials on the publishers website.
Students
go to
https://connect.mcgraw-hill.com/paris/purchaseproductsview.do?productid=0077367391
Students go here to buy
The ACC
bookstore online is at http://austincc.bkstore.com/bkstore/content.
Marketing, 10/e edition – Roger A. Kerin. We will cover the entire book in one semester. Please take some time and review the contents of the Publisher’s Web site. You may purchase this book at any ACC bookstore. It is also available at other bookstores in Austin as well as online. To find the best price go to http://www.bestwebbuys.com. The ACC bookstore online is at http://austincc.bkstore.com/bkstore/content.
INSTRUCTIONAL
METHODOLOGY
This course is a lecture class. You will be required to log into Blackboard to check grades and upload your assignments. Information on using Blackboard will be provided the first day of class. Successful completion of this course requires maturity and self-discipline. Each student is responsible for maintaining steady progress during the semester. I am here to assist you, please talk to me whenever you have questions, comments, or concerns about this course. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. This will be discussed in more detail the first week of class.
COURSE RATIONALE
The purpose of this course is to prepare the student to
identify the marketing mix components in relation to market segmentation,
explain the economic, psychological, sociological, and global factors, which
influence consumer and organizational decision-making processes; and interpret
market research data to forecast industry trends and meet customer
demands. This course will help students
develop the understanding and skills necessary to become successful
marketers. This course integrates the
IMC approach, and places an emphasis on decision-making. Seven perspectives of marketing: global,
relationship, ethics, customer value, productivity, technology,
entrepreneurship, is included in this course.
Principles of Marketing is not just about
textbook learning: it challenges students to use their critical/creative skills
in all aspects of
COMMON COURSE
LEARNING OBJECTIVES/OUTCOMES
GRADING
Exam reviews are in Blackboard. I encourage you to use this as a study review.
Grades will be based on the following areas of performance.
Tests consist of 50 multiple choice questions.
Exam One 150 points - Chapters 1,2,3,4, 5,6
Exam Two 150 points - Chapters 7,8,9,10,11
Exam Three 150 points - Chapters 12,13,14,15,16,17
Final 150 points - Chapters 18,19,20,21,22
Exams Total 600 points
Assignments will total 400 points.
You are expected to complete the assignments without collaboration or
assistance.
Exams plus assignments equal 1000
A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600 points.
Notice that it is possible to earn quite a lot of credit in
this course for work other than tests. For instance, a student who
is struggling in this class might only make a 90 on a test. This is a
fairly low grade, since it is 90/150 = 60%, which is equivalent to a D on that
test. Suppose this student made that grade on each of the four
tests, so his total points for the tests was 4*90 =
360. If he also did all the non-test work in the course
perfectly, he could earn 400 points, and so his point total is 760, which
is a grade of C.
IMPORTANT DATES FOR
SPRING 2012
Exam One, Feb 15, 2012
Exam Two, March 19, 2012
Exam Three, April 16, 2012
Final, May 9, 2012
Marketing Concept Paper Due May 1, 2012
April 23, 2012 is the last day to drop for the 16 week session.
TESTING
Review exams are on the publishers’ web site and I strongly encourage you to take the review exams online before you take the tests. You must complete 4 exams this semester. The exams will be taken in the classroom. Each exam will be 50 multiple choice questions. Additional information about the exams will be available in class. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center. Testing center information is at http://www.austincc.edu/testctr/
PRINCIPLES OF
MARKETING ASSIGNMENTS
CHAPTER ASSIGNMENTS
You must complete the following chapter assignments. Each chapter assignment has a value of 13.64 points. The total value of the end-of-chapter assignments is 300 points Assignments must be placed in Blackboard by midnight on the day the assignment is due.
|
Chapters |
Assignments (Applying Marketing Knowledge) |
Due Date (16 week) |
|
Chapter 1 |
Page 21, Answer questions 1 and 4 |
Jan 25 |
|
Chapter 2 |
Page 47, Answer questions 1 and 4 |
Jan 30 |
|
Chapter 3 |
Page 87, Answer questions 3 and 7 |
Feb 6 |
|
Chapter 4 |
Page 106, Answer question 4 |
Feb 8 |
|
Chapter 5 |
Page 134, Answer questions 4 |
Feb 10 |
|
Chapter 6 |
Page 157, Answer questions 3 and 4 |
Feb 14 |
|
Chapter 7 |
Page 189, Answer questions 4 and 6 |
Feb 27 |
|
Chapter 8 |
Page 217, Answer question 2 |
Feb 29 |
|
Chapter 9 |
Page 241, Answer questions 1 and 2 |
March 1 |
|
Chapter 10 |
Page 265, Answer questions 1 and 2 |
March 7 |
|
Chapter 11 |
Page 293, Answer question 2 |
March 18 |
|
Chapter 12 |
Page 315, Answer questions 1 and 6 |
March 26 |
|
Chapter 13 |
Page 341, Answer question 4 |
March 28 |
|
Chapter 14 |
Page 367, Answer questions 1 and 2 |
April 1 |
|
Chapter 15 |
Page 401, Answer questions 6 and 7 |
April 3 |
|
Chapter 16 |
Page 425, Answer questions 2 |
April 10 |
|
Chapter 17 |
Page 452, Answer questions 1 and 4 |
April 15 |
|
Chapter 18 |
Page 479, Answer question 3 |
April 25 |
|
Chapter 19 |
Page 514, Answer questions 1 and 4 |
April 30 |
|
Chapter 20 |
Page 543, Answer question 2 |
May 3 |
|
Chapter 21 |
Page 565, Answer questions 5 |
May 4 |
|
Chapter 22 |
Page 595, Answer questions 5 |
May 8 |
THE MARKETING CONCEPT
ASSIGNMENT
Due Date is May 1, 2012
This assignment is 100 points.
Integrated
This report will focus on the newest addition to IMC, and the Internet. The Internet offers companies a unique opportunity to sell their products directly to customers and receive instant feedback from those customers. Web sites can demonstrate a company’s special features in a different format than traditional marketing strategies.
The best place to find articles is to use the ACC library. Go to http://library.austincc.edu/help/offcampus.htm and follow the instructions. All you need is your student ID and you can find all the information you need online.
You will compare Amazon and Barnes & Noble.
Visit their Web sites and research the companies. Complete the table below (some answers are your opinion).
|
|
Amazon |
Barnes and Noble |
|
Mission Statement |
|
|
|
Target Customers |
|
|
|
Market Position |
|
|
|
Products Offered |
|
|
|
Distribution |
|
|
|
Pricing Strategy |
|
|
|
Pricing, Shipping Price Strategy |
|
|
|
Non-Product Information |
|
|
|
Customer Feedback |
|
|
|
Was it a Fun Site to Visit? |
|
|
Answer the following questions for both companies. Answers should be complete and succinct.
All Assignments must be placed in the assignment drop in Blackboard by midnight on the day they are due. Assignments can always be turned in early!
EXTRA CREDIT
When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam)
Read an article concerning some aspect of
You will be suitable articles in Business and
PRINCIPLES OF
MARKETING
CLASS
OUTLINE/CALENDAR FOR
SPRING 2012
16 week Class Schedule January 17-May 9, 2012
|
Month/Day Schedule |
Assignment |
|
Jan 18 |
First class day – orientation on Blackboard |
|
Jan 23 |
Chapter 1 – Creating customer relationships and value through marketing |
|
Jan 25 |
Chapter 2 – Developing successful marketing and organizational strategies |
|
Jan 30 |
Chapter 3 – Scanning the marketing environment |
|
Feb 1 |
Chapter 3, 4 – Ethical and social responsibility in marketing |
|
Feb 6 |
Chapter 4 – Ethical and social responsibility |
|
Feb 8 |
Chapter 5 – Understanding consumer behavior |
|
Feb 13 |
Chapter 6 – Understanding organizations as customers |
|
Feb 15 |
Exam One |
|
Feb 20 |
Chapter 7 – Understanding and reaching global consumers and markets |
|
Feb 22 |
Chapter 7 |
|
Feb 27 |
Chapter 8 – Marketing research from customers insights to actions |
|
Feb 29 |
Chapter 9 – Market segmentation, targeting and positioning |
|
March 5 |
Chapter 10 – Developing new products and services |
|
March 7 |
Chapter 11 – Managing successful products and brands |
|
March 19 |
Exam Two |
|
March 21 |
Chapter 12 – Services marketing |
|
March 26 |
Chapter 13 – Building the price foundation |
|
March 28 |
Chapter 14 – Arriving at the final price |
|
April 2 |
Chapter 15, 16 - Managing marketing channels and wholesaling |
|
April 4 |
Chapter 16 – Customer-Driven supply chain and logistics management |
|
April 9 |
Chapter 16, 17 - Retailing |
|
April 11 |
Chapter 17 - Retailing |
|
April 16 |
Exam Three |
|
April 18 |
Chapter 18 – Integrated marketing communications and direct marketing |
|
April 23 |
Chapter 18, 19 |
|
April 25 |
Chapter 19 – Advertising, sales promotion, and public relations |
|
April 30 |
Chapter 19, 20 – Personal selling and sales management |
|
May 2 |
Chapter 21, 22 – Implementing interactive and multichannel marketing (Marketing Concept Paper Due) |
|
May 7 |
Chapter 22 – Pulling it all together: the strategic marketing process |
|
May 9 |
Final |
INSTRUCTOR CLASS
POLICIES
Missed Exams - If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. You will be given a different exam from the classroom exam. The exam will be given in the testing center at the campus where you are taking the class. The final must be taken at the scheduled time. There is no make-up for the final.
v Attendance Policy – You are expected to attend all regularly schedules class meetings. If you attend every class meeting this semester, 3 points will be added to your final average, 1 absence, 2 points added, 2 absences, 1 point added. There are no excused absences. It has been statistically proven that there is a direct correlation between attendance and final grades. I want you to succeed in this class and this policy is intended to be an incentive for attendance.
v Office Hours – Office hours are posted on my web site at http://www.austincc.edu/ina
v Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class. If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F. Remember that april 23, 2012 is the last day to officially drop.
v Assignments
will not be accepted late. Academic work
submitted will be your thought, research, or self-expression. Absolutely no Plagiarism.
v Cheating will not be tolerated.
v You may not bring food or drink into class. This is school policy.
v Please turn off
or mute the volume on your cell phone so as not to disrupt the class. If your cell phone rings during the class I
may deduct up to 5 points off your next exam.
You may not “text” messages during class. Laptops may only be used to take class
notes. No surfing the Web or emailing
during class.
v Do not arrive late to class, it is disruptive.
v Arriving late to take an exam may cause you to forfeit that exam grade. I expect you to start the exam at the beginning of the class period.
v Disruptive behavior (talking, rudeness) will not be tolerated. Children are never allowed to attend class with you. This is a college policy.
v You are here to learn, so be prepared to participate in class discussion. We are all unique individuals and in this class everyone’s opinion will be respected no matter if we agree or disagree.
v Your attendance, attitude, and class participation will determine marginal grades, based on the attendance policy stated.
v Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.
v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help you!
v All students must take the final, no exceptions.
DEPARTMENTAL
COURSE/CLASS POLICIES
Departmental policies
for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.
Withdrawal
Policy
It is the responsibility of each student to ensure
that his or her name is removed from the roll should he or she decide to withdraw from the class. The instructor does, however, reserve the
right to drop a student should he or she feel it is necessary. If a student decides to withdraw, he or she
should also verify that the withdrawal is submitted before the Final
Withdrawal Date. The student is also
strongly encouraged to retain their copy of the withdrawal form for their
records.
Students who enroll for the third or subsequent time in a course taken since Fall, 2002, may be charged a higher tuition rate, for that course.
State law permits students to withdraw from no more than six courses
during their entire undergraduate career at
Statement on Scholastic Dishonesty
A student attending ACC assumes responsibility for conduct compatible with the mission of the college as an educational institution. Students have the responsibility to submit coursework that is the result of their own thought, research, or self-expression. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations. Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, and falsifying documents. Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an “F” in the course and/or expulsion from the college. See the Student Standards of Conduct and Disciplinary Process and other policies at http://www.austincc.edu/current/needtoknow
Student Rights and ResponsibilitiesStudents at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process. Opportunity for students to examine and question pertinent data and assumptions of a given discipline, guided by the evidence of scholarly research, is appropriate in a learning environment. This concept is accompanied by an equally demanding concept of responsibility on the part of the student. As willing partners in learning, students must comply with college rules and procedures. Statement on Students with Disabilities
Each ACC campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through the Office for Students with Disabilities (OSD). Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester, otherwise the provision of accommodations may be delayed.
Students who have received approval for accommodations from OSD for this course must provide the instructor with the ‘Notice of Approved Accommodations’ from OSD before accommodations will be provided. Arrangements for academic accommodations can only be made after the instructor receives the ‘Notice of Approved Accommodations’ from the student.
Students with approved accommodations are encouraged to submit the ‘Notice of Approved Accommodations’ to the instructor at the beginning of the semester because a reasonable amount of time may be needed to prepare and arrange for the accommodations.
Additional information about the Office for Students with Disabilities is available at http://www.austincc.edu/support/osd/
Safety
Statement
Please note, you are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.
You are expected to conduct yourself professionally with
respect and courtesy to all. Anyone who thoughtlessly or intentionally
jeopardizes the health or safety of another individual will be immediately
dismissed from the day’s activity, may be withdrawn from the class, and/or
barred from attending future activities.
Use of ACC email
All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify you of any college related emergencies using this account. Students should only expect to receive email communication from their instructor using this account. Likewise, students should use their ACCmail account when communicating with instructors and staff. Instructions for activating an ACCmail account can be found at http://www.austincc.edu/accmail/index.php.
Testing Center Policy
Under certain circumstances, an instructor may have
students take an examination in a testing center. Students using the
Do
NOT bring cell phones to the
Student And Instructional Services
ACC strives to provide exemplary support to its students
and offers a broad variety of opportunities and services. Information on these services and support
systems is available at: http://www.austincc.edu/s4/
Links to many student services and other information can be found at: http://www.austincc.edu/current/
ACC Learning Labs provide free tutoring services to all ACC
students currently enrolled in the course to be tutored. The tutor schedule for each Learning Lab may
be found at: http://www.autincc.edu/tutor/students/tutoring.php
For help setting up your ACCeID,
ACC Gmail, or ACC Blackboard, see a Learning Lab Technician at any ACC Learning
Lab.
http://advertising.utexas.edu/world/index.asp
Learning Resource Center Home Page
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center Website, http://www.austincc.edu/testctr/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open 8am to 5pm Monday-Friday.
A
link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm
Return
to Ina’s Main page at http://www.austincc.edu/ina