COURSE INFORMATION
SUMMER 2014
PRICIPLES OF ADVERTISING, COMM 2327
SECTION 10845 DIL 006 (2nd 6 weeks)
Internet Access Required
MANDATORY orientation on July 7, 2014 in Blackboard.
HOW TO REACH THE
INSTRUCTOR
INA MIDKIFF: Professor of
Cypress Creek Campus
Office: Cypress Creek #2204.8
Phone: 223-2072
FAX: 223-2089
Office Hours: (see attached page)
Email: ina@austincc.edu
Web Address: http://www.austincc.edu/ina
Departmental Web Site: http://www.austincc.edu/mkt
Facebook Site https://www.facebook.com/MRKGatACC
Advertising Publisher’s Web Site is http://www.mhhe.com/arens14e
COURSE CATALOG
DESCRIPTION
COMM 2327 PRINCIPLES
OF ADVERTISING (
REQUIRED
TEXT/MATERIALS
Contemporary Advertising and Integrated Marketing
Communication, by Arens, Weigold,
Arens, 14e edition. We will cover the entire book in one
semester. Please take some time and
review the contents of the Publisher’s Web site. You may purchase this book at any ACC
bookstore. It is also available at other
bookstores in
INSTRUCTIONAL
METHODOLOGY
This course is an Internet DIL course. You will be required to log into Blackboard to check grades and upload your assignments. Successful completion of this course requires maturity and self-discipline. Each student is responsible for maintaining steady progress during the semester. I am here to assist you, please talk to me whenever you have questions, comments, or concerns about this course. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester.
DIL COURSE INFORMATION
DIL courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of DIL courses. The course content, college credit and transferability are equivalent to those offered in the classroom. The first step to success is your Distance Learning MANDATORY course orientation on July 7, 2014.
Advertising 2327 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise. It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.
You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.
Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.
You must be able to communicate with the instructor by email. You need an individual account, which is not shared with anyone else. In EVERY email message you send me, the subject line must include COMM 2327, DIL. Also your first and last name must be included somewhere in the message.
Tests will be taken on-campus in the Testing Centers. Testing center information is at http://www.austincc.edu/testctr/. You must have your ACC ID in order to take a test in an ACC testing center.
As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.
Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources. If you are not sure about the technical skills needed to be successful in a Distance course please review the Technical Skills Checklist at http://dl.austincc.edu/Students/TechCheck.html. I also think you should go to http://dl.austincc.edu/passport/ and read information about how to be successful in a Distance Learning course. If you need Computer services go to http://irt.austincc.edu/ict/computing for more information. Library services are available online for Distance Learning students at http://dl.austincc.edu/students/#Library. The Office for Students with Disabilities is located at http://www.austincc.edu/support/osd/
Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026
or dl@austincc.edu. Distance Learning Help
Line is open
COURSE RATIONALE
The purpose of this course is to offer cutting-edge thinking on Advertising including “new” media options such as Advertising on the World Wide Web and explain how advertising works in the real world. Advertising and brand promotion is a large part of the rise in consumer and Advertising culture. This course provides a solid understanding of fundamentals and provides a structure for understanding why much of the conventional wisdom in Advertising is no longer working well. Principles of Advertising is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Business and Advertising, not just those covered in this course.
COMMON COURSE
LEARNING OBJECTIVES/OUTCOMES
GRADING
Exam reviews are in Blackboard. I encourage you to use this as a great study review.
Grades will be based on the following areas of performance.
Exams consist of 50 multiple choice questions with a value of 3 points per
question.
Exam One 150 points - Chapters 1,2,3,4,5
Exam Two 150 points - Chapters 6,7,8,9,10
Exam Three 150 points - Chapters 11,12,13,14,15
Final 150 points - Chapters 16,17,18,19
Exams Total 600 points
Assignment 1, 25 points
Assignment 2, 25 points
Ad Review, 50 points
Assignment 1, 2, and Ad Review should be completed without collaboration (100
points)
End-of-Chapter Assignments, 200 points
Discussion Board Participation, 100 points
Assignments will total 400 points
Exams plus assignments equal 1000
A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600 points.
IMPORTANT DATES FOR 2nd
6 WEEK SUMMER
2014
Exam One, July 16, 2014
Exam Two, July 28, 2014
Exam Three, Aug 5, 2014
Final, Take before Aug 12, 2014
Assignment 1 due July 15, 2014
Assignment 2 due July 30, 2014
Superbowl Ad Review due August 11, 2014
Notice that it is possible to earn quite a lot of credit in this course for
work other than tests. For instance, a student who is struggling in
this class might only make a 90 on a test. This is a fairly low grade,
since it is 90/150 = 60%, which is equivalent to a D on that test.
Suppose this student made that grade on each of the four tests, so his total
points for the tests was 4x90 = 360. If he also did all
the non-test work in the course perfectly, he could earn 400 points, and so his
point total is 760, which is a grade of C.
Aug 5, 2014 is the last day to drop.
TESTING
Review exams are on the publishers’ web site and I strongly encourage you to take the review exams online before you take the tests. I also have review exams in Blackboard. You must complete 4 exams this semester. The exams will be taken in the ACC testing centers. Additional information about the testing centers will be available in Blackboard. Each exam will be 50 multiple choice questions. Additional information about the exams will be available in Blackboard. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center. Testing center information is at http://www.austincc.edu/testctr/
PRINCIPLES OF
ADVERTISING ASSIGNMENTS
Assignments have a value of 400 points.
You must complete all of the assignments listed below.
CHAPTER ASSIGNMENTS
You must complete the following chapter assignments. Chapters 1-19 assignments have a value of 10.56 points. The total value of the end-of-chapter
assignments is 200 points. (10.56 x 19 is actually 201) Assignments must be placed in Blackboard by
Chapters |
Assignments (The Advertising Experience) |
Due Date (2nd 6 week) |
Chapter 1 |
Page 31, Answer question 2 |
July 9 |
Chapter 2 |
Page 59, Answer question 5 |
July 10 |
Chapter 3 |
Page 101, Answer question 3 |
July 12 |
Chapter 4 |
Page 141, Answer question 3 |
July 14 |
Chapter 5 |
Page 171, Answer questions 2 |
July 15 |
Chapter 6 |
Page 207, Answer question 3 |
July 18 |
Chapter 7 |
Page 237, Answer question 3 |
July 22 |
Chapter 8 |
Page 269, Answer question 4 |
July 23 |
Chapter 9 |
Page 302, Answer question 3 |
July 24 |
Chapter 10 |
Page 335, Answer question 4 |
July 25 |
Chapter 11 |
Page 375, Answer question 4 |
July 30 |
Chapter 12 |
Page 401, Answer question 6 |
July 31 |
Chapter 13 |
Page 430, Answer question 1 |
Aug 1 |
Chapter 14 |
Page 401, Answer question 1 |
Aug 2 |
Chapter 15 |
Page 495, Answer question 3 |
Aug 4 |
Chapter 16 |
Page 525, Answer question 4 |
Aug 7 |
Chapter 17 |
Page 547, Answer question 1 |
Aug 8 |
Chapter 18 |
Page 579, Answer question 5 |
Aug 9 |
Chapter 19 |
Page 611, Answer question 4 |
Aug 10 |
PRINCIPLES OF
ADVERTISING ASSIGNMENTS
Assignments have a value of 400 points.
You must complete all of the assignments listed below.
Assignment 1 (25
points)
Ads are designed with a specific target audience in mind. Review the 2013 Cannes Lions International Festival of Creativity winner – Dumb Ways to Die. It won a record 5 Grand Prix awards, 18 Gold Lions, 3 Silver Lions, and 2 Bronze Lions. This is the most ever awarded for 1 campaign in their 59-year history.
I never know when a link may no longer work so I’ve added a couple links to this ad.
http://www.youtube.com/watch?v=IJNR2EpS0jw
Answer the following questions and place the answer in Blackboard by midnight on the due date. July 15, 2014 is the due date for this assignment.
Assignment 2 (25
points)
Watch and compare the following ads
Hilltop
http://www.youtube.com/watch?v=_EY8DFqFpws
Mean Joe Greene 1970s
http://www.youtube.com/watch?v=xffOCZYX6F8
Polar Bear Xmas 1990s
http://www.youtube.com/watch?v=8FwelBwb3ok&feature=related
Grand Theft Coke 2000s
http://www.youtube.com/watch?v=nfJ94-yxd20&feature=related
(Sometimes links change on YouTube, so if it doesn’t go to the add, type the info from above in for a good link)
Answer the following questions and place the answer in Blackboard by midnight on the due date. July 30, 2014 is the due date for this assignment.
What type of ad would you tell Coke to do in 2014
Assignment 3 (50
points)
You are required to analyze a television commercial. Go to http://www.superbowl-ads.com/ If this does not work, then type in Super Bowl Ads in the search area. Here you will find all Super Bowl commercials and the Top 10 ads of all time. Pick a Super Bowl Ad or Top 10 Ad. You will watch the ad and write a review.
Television commercials are a specific type of art and they are created to persuade the consumer to buy a specific product. Your analysis must include the following:
August 11, 2014 is when this assignment is due. Place in Blackboard by
DISCUSSION BOARD
PARTICIPATION (100 points)
You are expected to read the Chapters and participate in the bulletin board discussions. In order to earn the full 100 points you must participate in all bulletin board discussions. Discussion topics will be established throughout the class. To earn points you must participate by either stating your comments to the topic (that I provide) or responding to your classmates’ posts. Comments should be well thought out and in complete sentences. You should check the bulletin board at least twice a week for any bulletin boards that may be established in order to discuss a topic. More information about bulletin board discussions will be provided in Blackboard.
EXTRA CREDIT
When you take your exam you may earn an additional 10 points
per exam by completing the following assignment. (One article for each exam)
Go to our Marketing Facebook page at https://www.facebook.com/MRKGatACC
for your article and I will double the extra credit points from 10 to 20!
Read an article concerning some aspect of Advertising. The article must relate to a topic that is covered in the text. Summarize the article in 1-2 pages, state which chapter and topic it relates to, and attach a copy of the article to your summary. This will be due on the day you take your exam. If you decide to place in the assignment area in blackboard please provide information about where I can find the article.
You will be suitable articles in Business and
CLASS
OUTLINE/CALENDAR FOR SUMMER 2014
2nd 6 Week Schedule
Aug 5 last day to
receive a W
Month/Day Schedule |
Assignment |
July 7 |
First Class Day - Orientation on Blackboard |
July 8 |
Chapter 1 –Advertising Today |
July 9 |
Chapter 2 - The Big Picture: The Evolution of IMC |
July 10 |
Chapter 3 - The Big Picture: Economic and Regulatory Aspects |
July 14 |
Chapter 4 - The Scope of Advertising: From Local to Global |
July 15 |
Chapter 5- Marketing and Consumer Behavior: The Foundation of Advertising |
July 16 |
EXAM ONE |
July 17 |
Chapter 6-– Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy |
July 21 |
Chapter 7 - Research: Gathering Information for Advertising Planning |
July 22 |
Chapter 8- Marketing and IMC Planning |
July23 |
Chapter 9 - Planning Media Strategy: Disseminating the Message |
July 24 |
Chapter 10- Creative Strategy and the Creative Process |
July 28 |
EXAM TWO |
July 29 |
Chapter 11-Creative Execution: Art and Copy |
July 30 |
Chapter 12 - Print, Electronic and Digital Media |
July 31 |
Chapter 13- Using Print Media |
Aug 1 |
Chapter 14 – Using Electronic Media: Television and Radio |
Aug 4 |
Chapter 15 -Using Digital Interactive Media |
Aug 5 |
EXAM THREE |
Aug 6 |
Chapter 16- Using Out-of-Home, Exhibitive, and Supplementary Media |
Aug 7 |
Chapter 17- Introducing Social Media |
Aug 8 |
Chapter 18- Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion |
Aug 11 |
Chapter 19 - Relationship Building: Public Relations, Sponsorship, and Corporate Advertising |
Aug 12 |
FINAL |
INSTRUCTOR CLASS
POLICIES
v Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. The exam will be placed in the testing center. The final must be taken at the scheduled time. There is no make-up for the final.
v Student
Withdrawal Policy – It is the responsibility of the student to withdraw from
this class. If you are unable to
complete this course due to illness, moving, etc., please officially drop or
you will receive an F. Remember
Aug 5, 2014 is the last day to officially drop.
v Assignments
will not be accepted late. Academic work submitted will be your thought,
research, or self-expression. Absolutely
no Plagiarism.
v Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.
v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help you!
v All students must take the final, no exceptions.
DEPARTMENTAL
COURSE/CLASS POLICIES
Departmental policies
for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.
Austin Community
College Policies for Academic Freedom, Scholastic Dishonesty, Student
Discipline, and Students with Disabilities are as follows:
Withdrawal
Policy
It is the responsibility of each student to
ensure that his or her name is removed from the roll should he or she decide to
withdraw from the class. The instructor
does, however, reserve the right to drop a student should he or she feel it is
necessary. If a student decides to
withdraw, he or she should also verify that the withdrawal is submitted before
the Final Withdrawal Date. The student
is also strongly encouraged to retain their copy of the withdrawal form for
their records.
Students who enroll for the third or subsequent time in a course taken since Fall, 2002, may be charged a higher tuition rate, for that course.
State law permits students to withdraw from no more than six courses
during their entire undergraduate career at
Statement on Scholastic Dishonesty
A student attending ACC assumes responsibility for conduct compatible with the mission of the college as an educational institution. Students have the responsibility to submit coursework that is the result of their own thought, research, or self-expression. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations. Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, and falsifying documents. Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an “F” in the course and/or expulsion from the college. See the Student Standards of Conduct and Disciplinary Process and other policies at http://www.austincc.edu/current/needtoknow
Student Rights and Responsibilities
Students at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process. Opportunity for students to examine and question pertinent data and assumptions of a given discipline, guided by the evidence of scholarly research, is appropriate in a learning environment. This concept is accompanied by an equally demanding concept of responsibility on the part of the student. As willing partners in learning, students must comply with college rules and procedures.
Statement on Students with Disabilities
Each ACC campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through the Office for Students with Disabilities (OSD). Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester, otherwise the provision of accommodations may be delayed.
Students who have received approval for accommodations from OSD for this course must provide the instructor with the ‘Notice of Approved Accommodations’ from OSD before accommodations will be provided. Arrangements for academic accommodations can only be made after the instructor receives the ‘Notice of Approved Accommodations’ from the student.
Students with approved accommodations are encouraged to submit the ‘Notice of Approved Accommodations’ to the instructor at the beginning of the semester because a reasonable amount of time may be needed to prepare and arrange for the accommodations.
Additional information about the Office for Students with Disabilities is available at http://www.austincc.edu/support/osd/
Safety
Statement
Please note, you are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.
You are expected to conduct yourself professionally with
respect and courtesy to all. Anyone who thoughtlessly or intentionally
jeopardizes the health or safety of another individual will be immediately
dismissed from the day’s activity, may be withdrawn from the class, and/or
barred from attending future activities.
Use of ACC email
All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify you of any college related emergencies using this account. Students should only expect to receive email communication from their instructor using this account. Likewise, students should use their ACCmail account when communicating with instructors and staff. Instructions for activating an ACCmail account can be found at http://www.austincc.edu/accmail/index.php.
Testing Center Policy
Under certain circumstances, an instructor may have
students take an examination in a testing center. Students using the
Do
NOT bring cell phones to the
Student And Instructional Services
ACC strives to provide exemplary support to its students
and offers a broad variety of opportunities and services. Information on these services and support
systems is available at: http://www.austincc.edu/s4/
Links to many student services and other information can be found at: http://www.austincc.edu/current/
ACC Learning Labs provide free tutoring services to all ACC
students currently enrolled in the course to be tutored. The tutor schedule for each Learning Lab may
be found at: http://www.autincc.edu/tutor/students/tutoring.php
For help setting up your ACCeID,
ACC Gmail, or ACC Blackboard, see a Learning Lab Technician at any ACC Learning
Lab.
ADVERTISING AND MARKETING WEB SITES
My LinkedIn – If you want to be connected.
http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top
Marketing Facebook Page – This is the site to
use to receive double credit on extra credit assignments, look for scholarship
information and other relevant Marketing information.
https://www.facebook.com/MRKGatACC
http://www.adage.com
This is the web site for Advertising Age magazine. It
is an excellent site, one of my personal favorites. It has lots of articles and
research material and is updated frequently. I highly recommend this site.
(Read it daily)
http://adage.com/century/index.html
http://www.mashable.com
Mashable is a leading source for
news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation
and how it empowers and inspires people around the world. Mashable's
20 million monthly unique visitors and 6 million social media followers have
become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office
in San Francisco. (Read it daily)
http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.
http://www.archive.org/web/web.php
Way Back Machine, you can view old webpages of companies.
http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
A great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
40 years of color, I love this because I remember harvest gold and avocado
green!
http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s
trending.
http://www.jwt.com
JWTIntelligence is a center for provocative
thinking that is a part of JWT, the
world’s best-known marketing communications brand. We make sense of the chaos in
a world of hyper-abundant information and constant innovation—finding quality
amid the quantity.
http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.
http://www.interbrand.com/en/Default.aspx
Creating and Managing Brands
http://www.ogilvy.com
Ogilvy and Mathers Advertising Agency
http://www.clioawards.com
Annual awards honoring creative advertising in package design, print,
radio and television. Includes past award archive.
http://www.fastcompany.com
Fast Company inspires a new breed of innovative and creative thought
leaders who are actively inventing the future of business.
http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand Building on the
Internet. Provides free brand building advice.
Bob
Garfield
http://www.onthemedia.org/people/bob-garfield/
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
http://www.npr.org/people/2100511/bob-garfield
Paco Underhill
http://www.pacounderhill.com/
http://www.envirosell.com/who-we-are/paco-underhill
http://www.adweek.com
Adweek is a magazine and website that covers
media news, including print, technology, advertising, branding and television.
http://www.tvweek.com/
TV information about ratings.
http://www.wired.com
Tech magazine
http://www.buzzfeed.com/
BuzzFeed has the hottest, most social content
on the web. We feature breaking buzz and the kinds of things you'd want to pass
along to your friends.
http://www.pinterest
Popular site
http://www.houzz.com
Another personal favorite of mine.
http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce. A must watch for the Marketing 1311 class.
http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
Rory Sutherland has several Ted talks but this is my favorite about
advertising.
I especially like his discussion about Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This is the Shreddies ad
that is so spot on.
http://www.webmonkey.com
Resources for web site developers including how-to guides, code libraries,
server technologies and authoring resources.
http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out
their various sites.
http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S.
Department of Commerce
http://www.stat-usa.gov/
US Department of Commerce
FASHION SITES
http://www.tomandlorenzo.com/
Love their review of Mad Men’s fashions
http://mashable.com/2007/11/13/25-fashion-sites/
http://www.awwwards.com/50-fashion-websites.html
LOCAL ADVERTISING/MARKETING SITES
http://www.gsdm.com/
GSD&M
http://www.latinworks.com
Latin Works
http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency
SOME LOCAL SITES I LIKE
http://sxsw.com/
South by Southwest
http://www.texastribune.org/
Texas Tribune is one of my favorites especially for the salary function below.
http://www.texastribune.org/library/data/government-employee-salaries/
Find the annual base salaries of more than 674,000 public
employees, including those working at the largest state agencies as well as
individual universities, public schools, cities and mass-transit operators.
Find salaries by searching for names, or by browsing for a specific agency or job title. Read more about this data,
and send us any questions,
comments or corrections.
http://www.bizjournals.com/austin/
Austin Business Journal
http://www.austinchronicle.com/
Austin Chronicle
http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin
http://quickfacts.census.gov/qfd/states/48/4805000.html
More stats on Austin from the Government
http://austin.eater.com/
Guide to food and bars at Austin
http://www.edibleaustin.com/content/
Central Texas Food Culture
http://www.tribeza.com/
Tribeza
http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza monthly magazine
Learning Resource Center Home Page
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center Website, http://www.austincc.edu/testctr/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open
A
link to the Course Master Syllabus with SCANS competencies is at
http://www.austincc.edu/mkt/mastersyl/comm2327.htm
Return
to Ina’s Main page at http://www.austincc.edu/ina