COURSE INFORMATION
SUMMER 2015
PRINCIPLES OF MARKETING, MRKG 1311
First 6 week session (June 1 – July 7, 2015)
Section 31681 DIL 001 (6
week).
Mandatory Online orientation in Blackboard, June 1, 2015.
INA MIDKIFF: Professor
of Marketing
Cypress Creek Campus
1555 Cypress Creek Road
Cedar Park, Texas 78613
OFFICE: CYP #2204.8
PHONE: 223-2072
FAX: 223-2089
OFFICE HOURS: (see attached page)
EMAIL: ina@austincc.edu
WEB SITE ADDRESS http://www.austincc.edu/ina
Departmental Web Site http://www.austincc.edu/mkt
Facebook page is at https://www.facebook.com/MRKGatACC
PLEASE NOTE: Complete course information is in Blackboard. This is
not all the information you need in order to be successful in this
course. This is only the course syllabus. You must be
officially enrolled in the course to access Blackboard. Blackboard
access is at Go to http://acconline.austincc.edu for entry
into Blackboard. You will need your student ID and password to log into Blackboard.
GENERAL INFORMATION FOR THE PRINCIPLES OF
MARKETING DIL STUDENT
DIL COURSE INFORMATION
DIL
courses are designed for anyone, who has scheduling problems, work-schedules
that conflict with normal class times, or any reason they may have. Some
students are concerned about the transferability or status of ONL courses. The
course content, college credit and transferability are equivalent to those
offered in the classroom. The first step to success is your Distance
Learning MANDATORY course orientation on June
1, 2015.
Marketing 1311 is an interactive training system that combines electronic
learning materials with online instructor guidance and expertise. It is accessed via the
Internet from the student's computer at home or work or in an ACC lab, any
time. Concepts are presented through the textbook, the Publishers Web site,
information on the instructor's Web site, and Blackboard.
You
will cover the same material as in a regular class. You must have access to the
Internet and an email account. The primary framework for instruction is the
Internet. The Interactive capabilities such as email and listserv, access to
library on-line, office hours, discussion forums, facilitate student to
instructor communication. This asynchronous learning allows students who have
other responsibilities to participate in course offerings. Being able to send a
message to the instructor at any time, instead of traveling to the campus
during the instructor's posted office hours, makes it possible for those who
have limited or no time beyond the normal class time to talk to the instructor.
Course content is
delivered in Blackboard. This syllabus, assignments, core course information,
announcements, structured student activities, and discussion information are all
located in Blackboard. You will view web pages, send and receive email,
download files, and upload files you have created using ACC’s Blackboard
system. If you do not have an ACCeID you will need to activate it by going to the “First-time login”
link at http://www.austincc.edu/acceid/step1.htm. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into
Blackboard. Blackboard access is available the first day of the
semester. You must complete your MANDATORY course orientation in Blackboard.
You
must be able to communicate with the instructor by email. You need an individual account, which is not shared with anyone
else. In EVERY email message you send me, the subject
line must include MK 1311, DIL. Also your first and last
name must be included somewhere in the message.
Tests
will be taken on-campus in the Testing Centers. Testing center information is
at http://www.austincc.edu/testctr/. You must have your ACC ID in order to take a test in an ACC
testing center. Additional information about testing will be available in
Blackboard.
As
the online instructor I will monitor your progress and advise you as
appropriate via email, telephone, or chat room discussions. You will be
evaluated by means of tests, assignments, and projects.
Distance
Learning Student Information is available at http://dl.austincc.edu/students/#Resources
Distance Learning Help
Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open 8am
to 5pm Monday-Friday.
I
believe that you can expect to spend between 3 to 4 hours per chapter of
reading, doing assignments, and preparing for the exam. Of course this may vary
from student to student. The more time and effort you put into your class, the
more you will derive from it. I hope you approach this course as a learning
adventure and that it is both informative and a great opportunity for you.
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions;
identification of consumer and organizational needs; explanation of economic,
psychological, sociological, and global issues; and description and analysis of
the importance of marketing research. Skills: R (MKT 1013)
REQUIRED TEXT/MATERIALS
PRINCIPLES OF MARKETING, MRKG 1311
REQUIRED BOOK
Required Materials for: MRKG 1311
The required textbook for this course is a custom version of Marketing,
12th edition, by Kerin, Hartley, and Rudelius. The book has been customized to meet the needs of this course and
save you money. During the course, you will also be required to complete a
variety of assignments that will be delivered via ConnectPlus,
an innovative online learning system that is integrated with the Kerin text and proven to help
students achieve greater success. Assignments completed in ConnectPlus will make up a
significant portion of your total grade in this course so you should arrange
access immediately.
To access and purchase ConnectPlus: REQUIRED
Click the first Connect assignment in your
Blackboard course. You'll be prompted to either login with an existing
Connect account username and password, or to create a new account. Then
enter your access code, purchase digital access online or begin a free trial
period. Once you've completed your selection, you'll arrive at the start
of your first Connect assignment.
If you also want to purchase a print text, you can
buy a loose-leaf version of your book with the click on a button from within ConnectPlus.
Student Options for
Purchasing
SUPPORT:
If you need any Technical Support, please contact
McGraw-Hill Customer Experience at (800)
331-5094
Please be sure to get your
case number for future reference when you call the CXG line.
FAQs: http://www.connectstudentsuccess.com/
This course is an Internet DIL course.
COURSE RATIONALE
The purpose of this course is to prepare the student to identify
the marketing mix components in relation to market segmentation; explain the
economic, psychological, sociological, and global factors, which influence
consumer and organizational decision-making processes; and interpret market
research data to forecast industry trends and meet customer demands. This course will help students develop the understanding and
skills necessary to become successful marketers. This course integrates the IMC approach, and places an emphasis on
decision-making. Seven perspectives of marketing: global, relationship, ethics,
customer value, productivity, technology, entrepreneurship, is included in this
course. Principles of Marketing is not just about
textbook learning: it challenges students to use their critical/creative skills
in all aspects of Marketing, not just those covered in this course.
COMMON COURSE LEARNING OBJECTIVES/OUTCOMES
1. Understand how marketing is related to other business
functions and its importance to the success of the business entity.
2. Understand the importance of consumer behavior
as it relates to buying behavior.
3. Be able to identify, analyze, and use sources of
marketing research information.
4. Be able to identify, understand, and apply basic
marketing concepts to solving marketing challenges.
5. Understand good marketing practices and
techniques and how to apply them.
6. Be able to develop a sound Integrated Marketing
Communications plan.
IMPORTANT DATES FOR SUMMER
First 6 Weeks 2015
Exam One, June 9, 2015
Exam Two, June 17, 2015
Exam Three, June 26, 2015
Final, July 7, 2015
June 30, 2015 is the last day to drop for the first 6 week session.
Review exams are on the publishers’ web site and I strongly encourage you to
take the review exams online before you take the tests. You must complete 4 exams this semester. The exams will be taken in the testing centers here at ACC. Each exam will be 50 multiple choice questions. Additional information about the exams will be available in
blackboard. If you miss an exam, with my permission you will be allowed to take
a make-up exam in the testing center. Testing center
information is at http://www.austincc.edu/testctr/
You may take one page of notes to the testing center when you take
the exam. It can be both front and back.
IN ORDER TO TAKE AN EXAM
AT A TESTING CENTER YOU MUST SHOW YOUR STUDENT ID AND A CURRENT PHOTO ID.
Student ID's should be mailed to you or you can pick them up in the Bursar's
office on the campuses.
Exams may be taken at the testing center nearest you.
Northridge, 512.223.4735
Riverside, 512.223.6242
Rio Grande, 512.223.3164
Cypress Creek, 512.223.2075
Pinnacle, 512.223.8002
Round Rock, 512.223.0142
Fredericksburg, 1.830.997.6363
Eastview, 512.223.5145
South Austin Campus, 512.223.9240
Elgin, 512.223.9420
Hays, 512.223.6896
Highland, 512.223.
The testing center requires that you begin the exam at least one hour before
closing.
Please see specific information about the policies and procedures
of your Testing Center at their Web site or pick up a guide from the Testing
Center.
http://www.austincc.edu/testctr/
Exam reviews are in
Blackboard. I encourage you to use this as a study review.
Grades will be based on
the following areas of performance.
Tests consist of 50 multiple choice questions and each question has a value of
3 points.
Exams
Exam One 150 points -
Chapters 1,2,3,4, 5, 6
Exam Two 150 points - Chapters 7,8,9,10,11
Exam Three 150 points - Chapters 12,13,14,15,16,17
Final 150 points - Chapters 18,19,20,21,22
Exams Total 600 points
Video Assignments
Chapter 4 Starbucks
Video Case has a value of 25 points.
Chapter 10 Breaking Sound Video Case has a value of 25 points
Chapter 18 Google Video Case has a value of 25 points
Chapter 19 Social Media Case has a value of 25 points
Video Cases Total 100 points
Alternative Case, Trader Joe’s has a value of 60 points
Alternative Case Total
60 points
Discussion Board
Email Instructor has a
value of 10 points
Biography has a value of 20 points
Discussion Board One has a value of 25 points
Discussion Board Two has a value of 25 points
Discussion Board Three has a value of 25 points
Discussion Board four has a value of 25 points
All Discussion Board
Total 130 points
In order to earn the
full 130 points you must participate in all bulletin board discussions and
orientation. Discussion topics will be established throughout
the class. To earn points you must participate by either
stating your comments to the topic (that I provide) or responding to your
classmates’ posts. Comments should be well thought out and in
complete sentences. You should check the bulletin board at least
twice a week for any bulletin boards that may be established in order to
discuss a topic. More information about bulletin board
discussions will be provided in Blackboard.
Learn Smart Assignments are 5 points per chapter (22 chapters) for a total of 110 points.
Learn Smart Total 110 points
All assignments plus
Discussion Board will total 400 points.
You are expected to complete the assignments without collaboration or
assistance.
Exams plus assignments
equal 1000
A=900-1000points//
B=800-899 points// C=700-799 points// D=600-699 points F Below
600 points.
Notice that it is
possible to earn quite a lot of credit in this course for work other than
tests. For instance, a student who is struggling in this class
might only make a 90 on a test. This is a fairly low grade, since it is
90/150 = 60%, which is equivalent to a D on that test. Suppose this
student made that grade on each of the four tests, so his total points for the tests was 4*90 = 360. If he
also did all the non-test work in the course perfectly, he could earn 400
points, and so his point total is 760, which is a grade of C.
PRINCIPLES OF MARKETING
ASSIGNMENT/EXAM FLOW CHART
First 6 Week Session
You must complete the following assignments.
Assignments |
Due Date (6 week) |
Type |
Point Value |
Email Instructor |
June 1 |
Orientation |
10 points |
Bios - Orientation |
June 1-2 |
Student Biography |
20 points |
Chapter 1 |
June 1 |
Learn Smart |
5 points |
Chapter 2 |
June 2 |
Learn Smart |
5 points |
Chapter 3 |
June 3 |
Learn Smart |
5 points |
DB 1 |
June 4 |
Discussion Board 1 |
25 points |
Chapter 4 |
June 4 |
Learn Smart |
5 points |
Chapter 4 |
June 5 |
Starbucks Video Case |
25 points |
Chapter 5 |
June 5 |
Learn Smart |
5 points |
Chapter 6 |
June 8 |
Learn Smart |
5 points |
EXAM 1 |
June 9 |
Exam 1 |
150 points |
Chapter 7 |
June 10 |
Learn Smart |
5 points |
Chapter 8 |
June 11 |
Learn Smart |
5 points |
Chapter 9 |
June 12 |
Learn Smart |
5 points |
DB 2 |
June 13 |
Discussion Board 2 |
25 points |
Chapter 10 |
June 15 |
Learn Smart |
5 points |
Chapter 10 |
June 16 |
Breaking Barriers
Video Case |
25 points |
Chapter 11 |
June 16 |
Learn Smart |
5 points |
EXAM 2 |
June 17 |
Exam 2 |
150 points |
Chapter 12 |
June 18 |
Learn Smart |
5 points |
Chapter 13 |
June 19 |
Learn Smart |
5 points |
Chapter 14 |
June 22 |
Learn Smart |
5 points |
Chapter 15 |
June 23 |
Learn Smart |
5 points |
Trader Jo |
June 24 |
Alternative Case |
60 points |
DB 3 |
June 24 |
Discussion Board 3 |
25 points |
Chapter 16 |
June 25 |
Learn Smart |
5 points |
Chapter 17 |
June 26 |
Learn Smart |
5 points |
EXAM 3 |
June 26 |
EXAM 3 |
150 points |
Chapter 18 |
June 28 |
Learn Smart |
5 points |
Chapter 18 |
June 29 |
Google Video Case |
25 points |
Chapter 19 |
June 30 |
Learn Smart |
5 points |
Chapter 20 |
July 1 |
Learn Smart |
5 points |
Chapter 19 |
July 2 |
Social Media Video
Case |
25 points |
DB 4 |
July 3 |
Discussion Board 4 |
25 points |
Chapter 21 |
July 3 |
Learn Smart |
5 points |
Chapter 22 |
July 5 |
Learn Smart |
5 points |
EXAM 4 |
July 7 |
EXAM 4 |
150 points |
ASSIGNMENTS MAY BE TURNED IN EARLY!
EXTRA CREDIT
When you take your exam you
may earn an additional 10 points per exam by completing the following
assignment. (One article for each exam)
Read an article
concerning some aspect of Marketing. http://www.adage.com has great articles. The article must relate to a topic that is
covered in the text. Summarize the article in 1-2 pages, state which
chapter and topic it relates to, and attach a copy of the article to your
summary. This will be due on the day you take your
exam.
The best place to find
articles is on our Marketing Facebook page located at:
https://www.facebook.com/MRKGatACC and if you use an article on our
Facebook page I will double the value. Please tell me it’s off
the Marketing Facebook page so I will remember to double your points to 20.
PRINCIPLES OF MARKETING
CLASS OUTLINE/CALENDAR FOR SUMMER 2015.
First 6 week Class
Schedule June 1 – July 7, 2015
June 30 last day to receive a W
Month/Day Schedule |
Assignment |
June 1 |
Chapter 1 – Creating customer relationships
and value through marketing |
June 2 |
Chapter 2 – Developing successful
marketing and organizational strategies |
June 3 |
Chapter 3 – Scanning the marketing
environment |
June 4 |
Chapter 4 – Ethical and social
responsibility |
June 5 |
Chapter 5 – Understanding consumer
behavior |
June 8 |
Chapter 6 – Understanding
organizations as customers |
June 9 |
Exam One |
June 10 |
Chapter 7 –
Understanding and reaching global consumers and markets |
June 11 |
Chapter 8 – Marketing research
from customers insights to actions |
June 12 |
Chapter 9 – Market segmentation,
targeting and positioning |
June 15 |
Chapter 10 – Developing new
products and services |
June 16 |
Chapter 11 – Managing successful
products and brands |
June 17 |
Exam Two |
June 18 |
Chapter 12 – Services marketing |
June 19 |
Chapter 13 – Building the price
foundation |
June 22 |
Chapter 14 – Arriving at the final
price |
June 23 |
Chapter 15 - Managing marketing
channels and supply chain |
June 24 |
Chapter 16 – Retailing and
wholesaling |
June 25 |
Chapter 17 – integrated marketing
communications and direct marketing |
June 26 |
Exam Three |
June 29 |
Chapter 18 – Advertising, sales
promotion, and public relations |
June 30 |
Chapter 18, 19 Using social media
to connect with consumers |
July 1 |
Chapter 19 – Using social media to
connect with consumers |
July 2 |
Chapter 19, 20 – Personal selling
and sales management |
July 3 |
Chapter 21, 22 – Implementing
interactive and multichannel marketing |
July 5 |
Chapter 22 – Pulling it all
together: the strategic marketing process |
July 7 |
Final |
INSTRUCTOR CLASS
POLICIES
v Missed Exams – If you miss an exam you have 48 hours to contact me and arrange
to take the exam as soon as possible. You will then have 5
days to take a make-up exam. The final must be taken
at the scheduled time. There is no make-up for the final.
v Student Withdrawal Policy – It is the responsibility of the student to withdraw
from this class. If you are unable to complete this course due to
illness, moving, etc., please officially drop or you will receive an F. Remember that June 30, 2015 is the last day to
officially drop.
v Assignments will not be accepted late. Academic work submitted
will be your thought, research, or self-expression. Absolutely no Plagiarism.
v Counseling services are available to help you with a variety of needs, if
you need more information please don’t hesitate to ask.
v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help
you!
v All students must take the final, no exceptions.
Departmental
policies for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student
in rare circumstances. Generally, to receive a grade of I, a student must have completed
all examinations and assignments to date, be passing, and have personal
circumstances that prevent course completion that occur after the deadline to
withdraw with a grade of W.
Attendance Policy: All students are expected to attend
classes. Non-attendance will have an impact on the
student’s grade.
Withdrawal Policy: It is the student’s responsibility to withdraw
from a course. Instructors are allowed to withdraw students but
students must not rely on their instructor to withdraw them if they wish to
withdraw.
AUSTIN COMMUNITY COLLEGE POLICIES
Withdrawal Policy
It is the responsibility
of each student to ensure that his or her name is removed from the roll should
he or she decide to withdraw from the class. The instructor does, however, reserve the right to drop a student
should he or she feel it is necessary. If a student decides to
withdraw, he or she should also verify that the withdrawal is submitted before the Final Withdrawal Date. The student is also strongly encouraged to retain their copy of
the withdrawal form for their records.
Students who enroll for
the third or subsequent time in a course taken since Fall,
2002, may be charged a higher tuition rate, for that course.
State law permits
students to withdraw from no more than six courses during their entire
undergraduate career at Texas public colleges or
universities. With certain exceptions, all course withdrawals
automatically count towards this limit. Details regarding this
policy can be found in the ACC college catalog.
Statement on Scholastic
Dishonesty
A student attending ACC assumes responsibility for conduct
compatible with the mission of the college as an educational institution. Students have the responsibility to submit coursework that is the result
of their own thought, research, or self-expression. Students must follow all instructions given by faculty or
designated college representatives when taking examinations, placement
assessments, tests, quizzes, and evaluations. Actions constituting scholastic dishonesty include, but are not
limited to, plagiarism, cheating, fabrication, collusion, and falsifying
documents. Penalties for scholastic dishonesty will depend
upon the nature of the violation and may range from lowering a grade on one assignment
to an “F” in the course and/or expulsion from the college. See the Student Standards of Conduct and Disciplinary Process and
other policies at http://www.austincc.edu/current/needtoknow
Student Rights and
Responsibilities
Students at the college
have the rights accorded by the U.S. Constitution to freedom of speech,
peaceful assembly, petition, and association. These rights carry with them the
responsibility to accord the same rights to others in the college community and
not to interfere with or disrupt the educational process. Opportunity for
students to examine and question pertinent data and assumptions of a given
discipline, guided by the evidence of scholarly research, is appropriate in a
learning environment. This concept is accompanied by an equally demanding
concept of responsibility on the part of the student. As willing partners in
learning, students must comply with college rules and procedures.
Statement on Students
with Disabilities
Each ACC campus offers support services for students
with documented disabilities. Students with disabilities who need
classroom, academic or other accommodations must request them through the
Office for Students with Disabilities (OSD). Students are
encouraged to request accommodations when they register for courses or at least
three weeks before the start of the semester, otherwise the provision of
accommodations may be delayed.
Students who have received approval for
accommodations from OSD for this course must provide the instructor with the ‘Notice
of Approved Accommodations’ from OSD before accommodations will be provided.
Arrangements for academic accommodations can only be made after the
instructor receives the ‘Notice of Approved Accommodations’ from the student.
Students with approved accommodations are
encouraged to submit the ‘Notice of Approved Accommodations’ to the instructor
at the beginning of the semester because a reasonable amount of time may be
needed to prepare and arrange for the accommodations.
Additional information about the Office for
Students with Disabilities is available at http://www.austincc.edu/support/sas
Safety Statement
Austin Community College is committed to providing
a safe and healthy environment for study and work. You are expected to learn
and comply with ACC environmental, health and safety procedures and agree to
follow ACC safety policies. Additional information on these can be found at http://www.austincc.edu/ehs. Because some health and safety circumstances are beyond our
control, we ask that you become familiar with the Emergency Procedures poster
and Campus Safety Plan map in each classroom. Additional information about
emergency procedures and how to sign up for ACC Emergency Alerts to be notified
in the event of a serious emergency can be found at http://www.austincc.edu/ehs
Please note, you are expected to conduct
yourself professionally with respect and courtesy to all. Anyone who
thoughtlessly or intentionally jeopardizes the health or safety of another
individual will be dismissed from the day’s activity, may be withdrawn from the
class, and/or barred from attending future activities.
You are expected to conduct yourself professionally with respect
and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the
health or safety of another individual will be immediately dismissed from the
day’s activity, may be withdrawn from the class, and/or barred from attending
future activities.
Use of ACC email
All College e-mail communication to students will be sent solely
to the student’s ACCmail account, with the expectation that such communications will be
read in a timely fashion. ACC will send important information and will notify
you of any college related emergencies using this account. Students should only expect to receive email communication from
their instructor using this account. Likewise, students should use their ACCmail account when
communicating with instructors and staff. Instructions for
activating an ACCmail account can be found at http://www.austincc.edu/accmail/
Testing Center Policy
Under certain
circumstances, an instructor may have students take an examination in a testing
center. Students using the Academic Testing Center must govern themselves
according to the Student Guide for Use of ACC Testing Centers and should read
the entire guide before going to take the exam. To request an exam, one must have:
Do NOT bring cell phones to the Testing Center. Having your cell phone in the testing room, regardless of whether it is on or off, will revoke your testing privileges for the
remainder of the semester. ACC Testing Center policies can be found at http://www.austincc.edu/testctr/
Student And Instructional Services
ACC strives to provide exemplary support to its students and
offers a broad variety of opportunities and services. Information on these services and support systems is available
at: http://www.austincc.edu/support/
Links to many student services and other
information can be found at: http://www.austincc.edu/current/
ACC Learning Labs provide free tutoring services to all ACC
students currently enrolled in the course to be tutored. The tutor schedule for each Learning Lab may be found at: http://www.autincc.edu/tutor/students/tutoring.php
For help setting up your ACCeID,
ACC Gmail, or ACC Blackboard, see a Learning Lab Technician at any ACC Learning
Lab.
LINKS FOR MARKETING
ADVERTISING
AND MARKETING WEB SITES
My
LinkedIn – If you want to be connected.
http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top
Marketing
Facebook Page – This is the site to use to receive double credit on extra
credit assignments, look for scholarship information and other relevant
Marketing information.
https://www.facebook.com/MRKGatACC
http://www.adage.com
This is the web site for Advertising Age magazine. It
is an excellent site, one of my personal favorites. It has lots of articles and
research material and is updated frequently. I highly recommend this site.
(Read it daily)
http://adage.com/century/index.html
http://www.mashable.com
Mashable is a leading source for news, information & resources for the
Connected Generation. Mashable reports on the importance of digital innovation
and how it empowers and inspires people around the world. Mashable's
20 million monthly unique visitors and 6 million social media followers have
become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office
in San Francisco. (Read it daily)
http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.
http://www.archive.org/web/web.php
Way Back Machine, you can view old webpages of companies.
http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
A great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
40 years of color, I love this because I remember harvest gold and avocado
green!
http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s
trending.
http://www.jwt.com
JWTIntelligence is a center for
provocative thinking that is a part of JWT, the world’s best-known
marketing communications brand. We make sense of the chaos in a world of hyper-abundant
information and constant innovation—finding quality amid the quantity.
http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.
http://www.interbrand.com/en/Default.aspx
Creating and Managing Brands
http://www.ogilvy.com
Ogilvy and Mathers Advertising Agency
http://www.clioawards.com
Annual awards honoring creative advertising in package
design, print, radio and television. Includes past award archive.
http://www.fastcompany.com
Fast Company inspires a new breed of innovative and creative
thought leaders who are actively inventing the future of business.
http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand Building on the
Internet. Provides free brand building advice.
Bob
Garfield
http://www.onthemedia.org/people/bob-garfield/
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
http://www.npr.org/people/2100511/bob-garfield
Paco Underhill
http://www.pacounderhill.com/
http://www.envirosell.com/who-we-are/paco-underhill
http://www.adweek.com
Adweek is a magazine and
website that covers media news, including print, technology, advertising,
branding and television.
http://www.tvweek.com/
TV information about ratings.
http://www.wired.com
Tech magazine
http://www.buzzfeed.com/
BuzzFeed has the hottest, most
social content on the web. We feature breaking buzz and the kinds of things you'd
want to pass along to your friends.
http://www.pinterest
Popular site
http://www.houzz.com
Another personal favorite of
mine.
http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce. A must watch for the Marketing 1311 class.
http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
Rory Sutherland has several Ted talks but this is my favorite about
advertising.
I especially like his discussion about Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This is the Shreddies ad that is so spot on.
http://www.webmonkey.com
Resources for web site developers including how-to guides, code libraries,
server technologies and authoring resources.
http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out
their various sites.
http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S.
Department of Commerce
http://www.stat-usa.gov/
US Department of Commerce
FASHION
SITES
http://www.tomandlorenzo.com/
Love their review of Mad Men’s fashions
http://mashable.com/2007/11/13/25-fashion-sites/
http://www.awwwards.com/50-fashion-websites.html
LOCAL
ADVERTISING/MARKETING SITES
http://www.gsdm.com/
GSD&M
http://www.latinworks.com
Latin Works
http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency
SOME
LOCAL SITES I LIKE
http://sxsw.com/
South by Southwest
http://www.texastribune.org/
Texas Tribune is one of my favorites especially for the salary function below.
http://www.texastribune.org/library/data/government-employee-salaries/
Find the annual base salaries of more than 674,000 public employees, including those working at the
largest state agencies as well as individual universities, public schools,
cities and mass-transit operators. Find salaries by searching for names, or by
browsing for a specific agency or job
title. Read more
about this data, and send us any questions, comments or corrections.
http://www.bizjournals.com/austin/
Austin Business Journal
http://www.austinchronicle.com/
Austin Chronicle
http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin
http://quickfacts.census.gov/qfd/states/48/4805000.html
More stats on Austin from the Government
http://austin.eater.com/
Guide to food and bars at Austin
http://www.edibleaustin.com/content/
Central Texas Food Culture
http://www.tribeza.com/
Tribeza
http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza monthly magazine
Learning
Resource Center Home Page
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center
Website, http://www.austincc.edu/testctr/
Distance Learning Help
Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open 8am to 5pm Monday-Friday.
A link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm
Return to Ina’s Main page at http://www.austincc.edu/ina