COURSE INFORMATION

SUMMER 2015
PRINCIPLES OF MARKETING, MRKG 1311 
First 6 week session (June 1 – July 7, 2015)

Section 31681 DIL 001 (6 week).
Mandatory Online orientation in Blackboard, June 1, 2015.


INA MIDKIFF: Professor of Marketing
Cypress Creek Campus
1555 Cypress Creek Road
Cedar Park, Texas 78613
OFFICE: CYP #2204.8
PHONE: 223-2072
FAX: 223-2089
OFFICE HOURS: (see attached page)
EMAIL: ina@austincc.edu
WEB SITE ADDRESS http://www.austincc.edu/ina
Departmental Web Site http://www.austincc.edu/mkt
Facebook page is at https://www.facebook.com/MRKGatACC 

PLEASE NOTE: Complete course information is in Blackboard.  This is not all the information you need in order to be successful in this course.  This is only the course syllabus.  You must be officially enrolled in the course to access Blackboard.  Blackboard access is at Go to http://acconline.austincc.edu for entry into Blackboard. You will need your student ID and password to log into Blackboard. 

GENERAL INFORMATION FOR THE PRINCIPLES OF MARKETING DIL STUDENT

DIL COURSE INFORMATION

DIL courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of ONL courses. The course content, college credit and transferability are equivalent to those offered in the classroom.  The first step to success is your Distance Learning MANDATORY course orientation on June 1, 2015.

Marketing 1311 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise. It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.

You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm Go to http://acconline.austincc.edu for student entry into Blackboard.  You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.

You must be able to communicate with the instructor by email.  You need an individual account, which is not shared with anyone else.  In EVERY email message you send me, the subject line must include MK 1311, DIL.  Also your first and last name must be included somewhere in the message.

Tests will be taken on-campus in the Testing Centers. Testing center information is at http://www.austincc.edu/testctr/ You must have your ACC ID in order to take a test in an ACC testing center. Additional information about testing will be available in Blackboard.

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources

Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.

TIME REQUIRED

I believe that you can expect to spend between 3 to 4 hours per chapter of reading, doing assignments, and preparing for the exam. Of course this may vary from student to student. The more time and effort you put into your class, the more you will derive from it. I hope you approach this course as a learning adventure and that it is both informative and a great opportunity for you.

COURSE CATALOG DESCRIPTION

MRKG 1311 PRINCIPLES OF MARKETING (3-3-0).  Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (MKT 1013)

REQUIRED TEXT/MATERIALS

PRINCIPLES OF MARKETING, MRKG 1311
REQUIRED BOOK

Required Materials for: MRKG 1311

The required textbook for this course is a custom version of Marketing, 12th edition, by Kerin, Hartley, and Rudelius The book has been customized to meet the needs of this course and save you money. During the course, you will also be required to complete a variety of assignments that will be delivered via ConnectPlus, an innovative online learning system that is integrated with the Kerin text and proven to help students achieve greater success. Assignments completed in ConnectPlus will make up a significant portion of your total grade in this course so you should arrange access immediately.

 

To access and purchase ConnectPlus: REQUIRED

Click the first Connect assignment in your Blackboard course.  You'll be prompted to either login with an existing Connect account username and password, or to create a new account.  Then enter your access code, purchase digital access online or begin a free trial period.  Once you've completed your selection, you'll arrive at the start of your first Connect assignment. 

If you also want to purchase a print text, you can buy a loose-leaf version of your book with the click on a button from within ConnectPlus.

 

Student Options for Purchasing

 

  1. Online:  All DIGITAL.  You can purchase Connect Plus following the instructions above. ConnectPlus includes all of your assignments, adaptive learning modules you can use to master course material outside of class, and an adaptive ebook that will tailor your reading experience. If you also want to purchase a print text, you can buy a  loose-leaf version of your book with the click on a button from within ConnectPlus.

 

 

      SUPPORT:

 If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094                                                                  

Please be sure to get your case number for future reference when you call the CXG line.

 

FAQs:  http://www.connectstudentsuccess.com/

 

This course is an Internet DIL course.

COURSE RATIONALE

The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. This course will help students develop the understanding and skills necessary to become successful marketers.  This course integrates the IMC approach, and places an emphasis on decision-making. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, entrepreneurship, is included in this course. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.

 

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

 

1.      Understand how marketing is related to other business functions and its importance to the success of the business entity.

2.      Understand the importance of consumer behavior as it relates to buying behavior.

3.      Be able to identify, analyze, and use sources of marketing research information.

4.      Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.

5.      Understand good marketing practices and techniques and how to apply them.

6.      Be able to develop a sound Integrated Marketing Communications plan.

TESTING/GRADING

IMPORTANT DATES FOR SUMMER First 6 Weeks 2015

Exam One, June  9, 2015
Exam Two, June 17, 2015
Exam Three, June 26, 2015
Final, July 7, 2015
June 30, 2015 is the last day to drop for the first 6 week session.

Review exams are on the publishers’ web site and I strongly encourage you to take the review exams online before you take the tests. 
 You must complete 4 exams this semester.  The exams will be taken in the testing centers here at ACC.  Each exam will be 50 multiple choice questions.  Additional information about the exams will be available in blackboard. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center.  Testing center information is at http://www.austincc.edu/testctr/

You may take one page of notes to the testing center when you take the exam.  It can be both front and back. 

IN ORDER TO TAKE AN EXAM AT A TESTING CENTER YOU MUST SHOW YOUR STUDENT ID AND A CURRENT PHOTO ID. Student ID's should be mailed to you or you can pick them up in the Bursar's office on the campuses.

Exams may be taken at the testing center nearest you.

Northridge,  512.223.4735
Riverside, 512.223.6242
Rio Grande, 512.223.3164
Cypress Creek, 
 512.223.2075
Pinnacle, 512.223.8002
 
Round Rock, 
 512.223.0142
Fredericksburg, 1.830.997.6363
Eastview, 512.223.5145
South Austin Campus, 512.223.9240
Elgin, 512.223.9420
Hays, 512.223.6896
Highland, 512.223.

The testing center requires that you begin the exam at least one hour before closing.

Please see specific information about the policies and procedures of your Testing Center at their Web site or pick up a guide from the Testing Center. 
http://www.austincc.edu/testctr/

Exam reviews are in Blackboard.  I encourage you to use this as a study review.

Grades will be based on the following areas of performance.
Tests consist of 50 multiple choice questions and each question has a value of 3 points.

Exams

 

Exam One 150 points - Chapters 1,2,3,4, 5, 6
Exam Two 150 points - Chapters 7,8,9,10,11
Exam Three 150 points - Chapters 12,13,14,15,16,17
Final 150 points - Chapters 18,19,20,21,22
Exams Total 600 points

Video Assignments

Chapter 4 Starbucks Video Case has a value of 25 points.
Chapter 10 Breaking Sound Video Case has a value of 25 points
Chapter 18 Google Video Case has a value of 25 points
Chapter 19 Social Media Case has a value of 25 points
Video Cases Total 100 points

Alternative Case, Trader Joe’s has a value of 60 points

Alternative Case Total 60 points

Discussion Board

Email Instructor has a value of 10 points
Biography has a value of 20 points
Discussion Board One has a value of 25 points
Discussion Board Two has a value of 25 points
Discussion Board Three has a value of 25 points
Discussion Board four has a value of 25 points

All Discussion Board Total 130 points


In order to earn the full 130 points you must participate in all bulletin board discussions and orientation.  Discussion topics will be established throughout the class.  To earn points you must participate by either stating your comments to the topic (that I provide) or responding to your classmates’ posts.  Comments should be well thought out and in complete sentences.  You should check the bulletin board at least twice a week for any bulletin boards that may be established in order to discuss a topic.  More information about bulletin board discussions will be provided in Blackboard.

Learn Smart Assignments are 5 points per chapter (22 chapters) for a total of 110 points.

Learn Smart Total 110 points

All assignments plus Discussion Board will total 400 points.
You are expected to complete the assignments without collaboration or assistance.

Exams plus assignments equal 1000

A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600 points.

Notice that it is possible to earn quite a lot of credit in this course for work other than tests.   For instance, a student who is struggling in this class might only make a 90 on a test.  This is a fairly low grade, since it is 90/150 = 60%, which is equivalent to a D on that test.   Suppose this student made that grade on each of the four tests, so his total points for the tests was 4*90 = 360.    If he also did all the non-test work in the course perfectly, he could earn 400 points, and so his point total is 760, which is a grade of C.  

PRINCIPLES OF MARKETING ASSIGNMENT/EXAM FLOW CHART
First 6 Week Session

You must complete the following assignments. 

Assignments

Due Date (6 week)

Type

Point Value

Email Instructor

June 1

Orientation

10 points

Bios - Orientation

June 1-2

Student Biography

20 points

Chapter 1

June 1

Learn Smart

5 points

Chapter 2

June 2

Learn Smart

5 points

Chapter 3

June 3

Learn Smart

5 points

DB 1

June 4

Discussion Board 1

25 points

Chapter 4

June 4

Learn Smart

5 points

Chapter 4

June 5

Starbucks Video Case

25 points

Chapter 5

June 5

Learn Smart

5 points

Chapter 6

June 8

Learn Smart

5 points

EXAM 1

June 9

Exam 1

150 points

Chapter 7

June 10

Learn Smart

5 points

Chapter 8

June 11

Learn Smart

5 points

Chapter 9

June 12

Learn Smart

5 points

DB 2

June 13

Discussion Board 2

25 points

Chapter 10

June 15

Learn Smart

5 points

Chapter 10

June 16

Breaking Barriers Video Case

25 points

Chapter 11

June 16

Learn Smart

5 points

EXAM 2

June 17

Exam 2

150 points

Chapter 12

June 18

Learn Smart

5 points

Chapter 13

June 19

Learn Smart

5 points

Chapter 14

June 22

Learn Smart

5 points

Chapter 15

June 23

Learn Smart

5 points

Trader Jo

June 24

Alternative Case

60 points

DB 3

June 24

Discussion Board 3

25 points

Chapter 16

June 25

Learn Smart

5 points

Chapter 17

June 26

Learn Smart

5 points

EXAM 3

June 26

EXAM 3

150 points

Chapter 18

June 28

Learn Smart

5 points

Chapter 18

June 29

Google Video Case

25 points

Chapter 19

June 30

Learn Smart

5 points

Chapter 20

July 1

Learn Smart

5 points

Chapter 19

July 2

Social Media Video Case

25 points

DB 4

July 3

Discussion Board 4

25 points

Chapter 21

July 3

Learn Smart

5 points

Chapter 22

July 5

Learn Smart

5 points

EXAM 4

July 7

EXAM 4

150 points

ASSIGNMENTS MAY BE TURNED IN EARLY!

EXTRA CREDIT

When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam)

Read an article concerning some aspect of Marketing.  http://www.adage.com has great articles. The article must relate to a topic that is covered in the text.  Summarize the article in 1-2 pages, state which chapter and topic it relates to, and attach a copy of the article to your summary.  This will be due on the day you take your exam. 

The best place to find articles is on our Marketing Facebook page located at: https://www.facebook.com/MRKGatACC  and if you use an article on our Facebook page I will double the value.  Please tell me it’s off the Marketing Facebook page so I will remember to double your points to 20.

PRINCIPLES OF MARKETING
CLASS OUTLINE/CALENDAR FOR SUMMER 2015.

First 6 week Class Schedule June 1 – July 7, 2015
June 30 last day to receive a W

Month/Day Schedule

Assignment

June 1

Chapter 1 – Creating customer relationships and value through marketing

June 2

Chapter 2 – Developing successful marketing and organizational strategies

June 3

Chapter 3 – Scanning the marketing environment

June 4

Chapter 4 – Ethical and social responsibility

June 5

Chapter 5 – Understanding consumer behavior

June 8

Chapter 6 – Understanding organizations as customers

June 9

Exam One

June 10

Chapter  7 – Understanding and reaching global consumers and markets

June 11

Chapter 8 – Marketing research from customers insights to actions

June 12

Chapter 9 – Market segmentation, targeting and positioning

June 15

Chapter 10 – Developing new products and services

June 16

Chapter 11 – Managing successful products and brands

June 17

Exam Two

June 18

Chapter 12 – Services marketing

June 19

Chapter 13 – Building the price foundation

June 22

Chapter 14 – Arriving at the final price

June 23

Chapter 15 - Managing marketing channels and supply chain

June 24

Chapter 16 – Retailing and wholesaling

June 25

Chapter 17 – integrated marketing communications and direct marketing

June 26

Exam Three

June 29

Chapter 18 – Advertising, sales promotion, and public relations

June 30

 

Chapter 18, 19 Using social media to connect with consumers

July 1

Chapter 19 – Using social media to connect with consumers

July 2

Chapter 19, 20 – Personal selling and sales management

July 3

Chapter 21, 22 – Implementing interactive and multichannel marketing

July 5

Chapter 22 – Pulling it all together: the strategic marketing process

July 7

Final

 

INSTRUCTOR CLASS POLICIES

 

v  Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible.  You will then have 5 days to take a make-up exam.  The final must be taken at the scheduled time.  There is no make-up for the final.

v  Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class.  If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F.  Remember that June 30, 2015 is the last day to officially drop.

v  Assignments will not be accepted late.  Academic work submitted will be your thought, research, or self-expression.  Absolutely no Plagiarism.

v  Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.

v  Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina Ask if you need help.  I am here to help you!

v  All students must take the final, no exceptions.

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

Incomplete Policy:  An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

 

Attendance Policy:  All students are expected to attend classes.  Non-attendance will have an impact on the student’s grade.

 

Withdrawal Policy:  It is the student’s responsibility to withdraw from a course.  Instructors are allowed to withdraw students but students must not rely on their instructor to withdraw them if they wish to withdraw.

 

AUSTIN COMMUNITY COLLEGE POLICIES

 

Withdrawal Policy

It is the responsibility of each student to ensure that his or her name is removed from the roll should he or she decide to withdraw from the class.  The instructor does, however, reserve the right to drop a student should he or she feel it is necessary.  If a student decides to withdraw, he or she should also verify that the withdrawal is submitted before the Final Withdrawal Date.  The student is also strongly encouraged to retain their copy of the withdrawal form for their records.

Students who enroll for the third or subsequent time in a course taken since Fall, 2002, may be charged a higher tuition rate, for that course.

State law permits students to withdraw from no more than six courses during their entire undergraduate career at Texas public colleges or universities.  With certain exceptions, all course withdrawals automatically count towards this limit.  Details regarding this policy can be found in the ACC college catalog.

 

Statement on Scholastic Dishonesty

A student attending ACC assumes responsibility for conduct compatible with the mission of the college as an educational institution.  Students have the responsibility to submit coursework that is the result of their own thought, research, or self-expression.  Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations.  Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, and falsifying documents.    Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an “F” in the course and/or expulsion from the college.  See the Student Standards of Conduct and Disciplinary Process and other policies at http://www.austincc.edu/current/needtoknow

 

Student Rights and Responsibilities

Students at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process. Opportunity for students to examine and question pertinent data and assumptions of a given discipline, guided by the evidence of scholarly research, is appropriate in a learning environment. This concept is accompanied by an equally demanding concept of responsibility on the part of the student. As willing partners in learning, students must comply with college rules and procedures.

 

Statement on Students with Disabilities

Each ACC campus offers support services for students with documented disabilities.  Students with disabilities who need classroom, academic or other accommodations must request them through the Office for Students with Disabilities (OSD).   Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester, otherwise the provision of accommodations may be delayed.  

Students who have received approval for accommodations from OSD for this course must provide the instructor with the ‘Notice of Approved Accommodations’ from OSD before accommodations will be provided.   Arrangements for academic accommodations can only be made after the instructor receives the ‘Notice of Approved Accommodations’ from the student.  

Students with approved accommodations are encouraged to submit the ‘Notice of Approved Accommodations’ to the instructor at the beginning of the semester because a reasonable amount of time may be needed to prepare and arrange for the accommodations.   

Additional information about the Office for Students with Disabilities is available at http://www.austincc.edu/support/sas

 

Safety Statement

Austin Community College is committed to providing a safe and healthy environment for study and work. You are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies. Additional information on these can be found at http://www.austincc.edu/ehs. Because some health and safety circumstances are beyond our control, we ask that you become familiar with the Emergency Procedures poster and Campus Safety Plan map in each classroom. Additional information about emergency procedures and how to sign up for ACC Emergency Alerts to be notified in the event of a serious emergency can be found at http://www.austincc.edu/ehs

Please note, you are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.

You are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be immediately dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.

 

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify you of any college related emergencies using this account.  Students should only expect to receive email communication from their instructor using this account. Likewise, students should use their ACCmail account when communicating with instructors and staff.  Instructions for activating an ACCmail account can be found at http://www.austincc.edu/accmail/

Testing Center Policy

Under certain circumstances, an instructor may have students take an examination in a testing center.  Students using the Academic Testing Center must govern themselves according to the Student Guide for Use of ACC Testing Centers and should read the entire guide before going to take the exam.  To request an exam, one must have:

 

Do NOT bring cell phones to the Testing Center.  Having your cell phone in the testing room, regardless of whether it is on or off, will revoke your testing privileges for the remainder of the semester. ACC Testing Center policies can be found at http://www.austincc.edu/testctr/


Student And Instructional Services

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services.  Information on these services and support systems is available at:  http://www.austincc.edu/support/

Links to many student services and other information can be found at: http://www.austincc.edu/current/

ACC Learning Labs provide free tutoring services to all ACC students currently enrolled in the course to be tutored.  The tutor schedule for each Learning Lab may be found at: http://www.autincc.edu/tutor/students/tutoring.php

For help setting up your ACCeID, ACC Gmail, or ACC Blackboard, see a Learning Lab Technician at any ACC Learning Lab.

 

LINKS FOR MARKETING

ADVERTISING AND MARKETING WEB SITES

My LinkedIn – If you want to be connected.

http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top

Marketing Facebook Page – This is the site to use to receive double credit on extra credit assignments, look for scholarship information and other relevant Marketing information.

https://www.facebook.com/MRKGatACC

http://www.adage.com
This
 is the web site for Advertising Age magazine. It is an excellent site, one of my personal favorites. It has lots of articles and research material and is updated frequently. I highly recommend this site. (Read it daily)

http://adage.com/century/index.html

http://www.mashable.com
Mashable
 is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. (Read it daily)

http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.

http://www.archive.org/web/web.php 
Way Back Machine, you can view old webpages of companies. 

http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
 
A
 great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
 
40 years of color, I love this because I remember harvest gold and avocado green!

http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s trending.

http://www.jwt.com 
JWTIntelligence
 is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. We make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity.


http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.

http://www.interbrand.com/en/Default.aspx 
Creating and Managing Brands

http://www.ogilvy.com 
Ogilvy and
 Mathers Advertising Agency

http://www.clioawards.com
Annual awards honoring creative advertising in package design, print, radio and television.
Includes past award archive.

http://www.fastcompany.com
Fast Company
 inspires a new breed of innovative and creative thought leaders who are actively inventing the future of business.

http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand Building on the Internet.
Provides free brand building advice.

Bob Garfield 
http://www.onthemedia.org/people/bob-garfield/
 
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
 
http://www.npr.org/people/2100511/bob-garfield

Paco Underhill
http://www.pacounderhill.com/
 
http://www.envirosell.com/who-we-are/paco-underhill

http://www.adweek.com
Adweek
 is a magazine and website that covers media news, including print, technology, advertising, branding and television.

http://www.tvweek.com/ 
TV information about ratings.

http://www.wired.com
Tech magazine

http://www.buzzfeed.com/ 
BuzzFeed
 has the hottest, most social content on the web. We feature breaking buzz and the kinds of things you'd want to pass along to your friends.

http://www.pinterest 
Popular
 site

http://www.houzz.com 
Another
 personal favorite of mine.

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
 
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce. 
 A must watch for the Marketing 1311 class.

http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html 
Rory Sutherland has several Ted talks but this is my favorite about advertising.
I especially like his discussion about
 Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This
 is the Shreddies ad that is so spot on. 

http://www.webmonkey.com 
Resources for web site developers including how-to guides, code libraries, server technologies and authoring resources.

http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out their various sites.

http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S. Department of Commerce

http://www.stat-usa.gov/
US Department of Commerce

FASHION SITES

http://www.tomandlorenzo.com/ 
Love their review of Mad Men’s fashions

http://fashionista.com/

http://mashable.com/2007/11/13/25-fashion-sites/

http://www.awwwards.com/50-fashion-websites.html

LOCAL ADVERTISING/MARKETING SITES

http://www.gsdm.com/ 
GSD&M

http://www.latinworks.com 
Latin Works

http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency

SOME LOCAL SITES I LIKE

http://sxsw.com/
 
South by Southwest

http://www.texastribune.org/ 
Texas Tribune is one of my favorites especially for the salary function below.

http://www.texastribune.org/library/data/government-employee-salaries/
 
Find the
 annual base salaries of more than 674,000 public employees, including those working at the largest state agencies as well as individual universities, public schools, cities and mass-transit operators. Find salaries by searching for names, or by browsing for a specific agency or job title. Read more about this data, and send us any questions, comments or corrections.

http://www.bizjournals.com/austin/ 
Austin Business Journal

http://www.austinchronicle.com/ 
Austin Chronicle

http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin

http://quickfacts.census.gov/qfd/states/48/4805000.html 
More stats on Austin from the Government

http://austin.eater.com/ 
Guide to food and bars at Austin

http://www.edibleaustin.com/content/ 
Central Texas Food Culture

http://www.tribeza.com/ 
Tribeza

http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza
 monthly magazine

OTHER RESOURCES

Open Campus Home Page

Learning Resource Center Home Page

Jump To Book List

Student Handbook, http://www.austincc.edu/handbook/acaguides.php

Academic Testing Center Website, http://www.austincc.edu/testctr/

Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. 
Distance Learning Help Line is open 8am to 5pm Monday-Friday.

A link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm

Return to Ina’s Main page at http://www.austincc.edu/ina