INTERNET LINKS THAT ARE USEFUL TO MARKETING/ADVERTISING/BUSINESS STUDENTS

Using the INTERNET for papers and projects can seem like a daunting task. In the courses I teach you are required to complete several assignments using the INTERNET. I have provided many Links that I believe will help you to complete those assignments. The Web literally has an almost endless number of destinations and there are many sites not included, of course! If you have an exceptionally good site you would like to share, please email it to me so that I can add it to this ever-expanding list.

ADVERTISING AND MARKETING WEB SITES

http://www.adage.com
This is the web site for Advertising Age magazine. It is an excellent site, one of my personal favorites. It has lots of articles and research material and is updated frequently. I highly recommend this site. (Read it daily)

http://adage.com/century/index.html

http://www.mashable.com
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. (Read it daily)

http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.

http://www.archive.org/web/web.php
Way Back Machine, you can view old webpages of companies. 

http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
A great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
40 years of color, I love this because I remember harvest gold and avocado green!

http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s trending.

http://www.jwt.com
JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. We make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity.

http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.

http://www.interbrand.com/en/Default.aspx
Creating and Managing Brands

http://www.ogilvy.com
Ogilvy and Mathers Advertising Agency

http://www.clioawards.com
Annual awards honoring creative advertising in package design, print, radio and television. Includes past award archive.

http://www.fastcompany.com
Fast Company inspires a new breed of innovative and creative thought leaders who are actively inventing the future of business.

http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand Building on the Internet. Provides free brand building advice.

Bob Garfield
http://www.onthemedia.org/people/bob-garfield/
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
http://www.npr.org/people/2100511/bob-garfield

Paco Underhill
http://www.pacounderhill.com/
http://www.envirosell.com/who-we-are/paco-underhill

http://www.adweek.com
Adweek is a magazine and website that covers media news, including print, technology, advertising, branding and television.

http://www.tvweek.com/
TV information about ratings.

http://www.wired.com
Tech magazine

http://www.buzzfeed.com/
BuzzFeed has the hottest, most social content on the web. We feature breaking buzz and the kinds of things you'd want to pass along to your friends.

http://pinterest.com /
Popular site

http://www.houzz.com
Another personal favorite of mine.

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce.  A must watch for the Marketing 1311 class.

http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
Rory Sutherland has several Ted talks but this is my favorite about advertising.
I especially like his discussion about Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This is the Shreddies ad that is so spot on. 

http://www.webmonkey.com
Resources for web site developers including how-to guides, code libraries, server technologies and authoring resources.

http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out their various sites.

http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S. Department of Commerce

http://www.usa.gov/Topics/Reference-Shelf/Data.shtml
US Department of Commerce

FASHION SITES

http://www.tomandlorenzo.com/
Love their review of Mad Men’s fashions

http://fashionista.com/

http://mashable.com/2007/11/13/25-fashion-sites/

http://www.awwwards.com/50-fashion-websites.html

LOCAL ADVERTISING AND MARKETING SITES

http://www.gsdm.com/
GSD&M

http://www.latinworks.com
Latin Works

http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency

SOME LOCAL SITES I LIKE

http://sxsw.com/
South by Southwest

http://www.texastribune.org/
Texas Tribune is one of my favorites especially for the salary function below.

http://www.texastribune.org/library/data/government-employee-salaries/
Find the annual base salaries of more than 674,000 public employees, including those working at the largest state agencies as well as individual universities, public schools, cities and mass-transit operators. Find salaries by searching for names, or by browsing for a specific agency or job title. Read more about this data, and send us any questions, comments or corrections.

http://www.bizjournals.com/austin/
Austin Business Journal

http://www.austinchronicle.com/
Austin Chronicle

http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin

http://quickfacts.census.gov/qfd/states/48/4805000.html
More stats on Austin from the Government

http://austin.eater.com/
Guide to food and bars at Austin

http://www.edibleaustin.com/content/
Central Texas Food Culture

http://www.tribeza.com/
Tribeza

http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza monthly magazine

LIBRARY SITES

http://library.austincc.edu  Austin Community College library

http://www.ci.austin.tx.us/library  Austin Public Library

http://www.loc.gov/ Library of Congress

http://www.tacc.org Texas Association of Community Colleges

EDUCATION SITES 

 http://cset.sp.utoledo.edu/twoyrcol.html
 U. S. Two-Year Colleges. This is the most complete list of all Two-Year Campus Links I have found.

 http://www.utexas.edu/world/univ/ This is UT's Web page that lists universities and community colleges. It is excellent for universities.

http://www.thecb.state.tx.us// The Coordinating Board of Texas

http://www.chronicle.com  The Chronicle of Higher Education

http://www.tccta.org/  Texas Community College Teachers Association

http://www.sacs.org/ Southern Association of Colleges and Schools

http://www.league.org/ League for Innovation in the Community Colleges

http://www.aacc.nche.edu American Association of Community Colleges

This page is under constant revision, so send me comments, additions, and please let me know if a link to one of these many sites is not working.

This is a great quote from Warhol's 1975 book, The Philosophy of Andy Warhol.

What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.

Of course if I wrote this quote Coke would be replaced with Dr. Pepper!

https://www.facebook.com/MRKGatACC
https://www.facebook.com/RELEatACC

Return to Ina’s Home Page at http://www.austincc.edu/ina

Comments, send them to ina@austincc.edu