Public Information and College Marketing

Communications

Effective communication involves more than disseminating information. Thoughtful, strategic, and cohesive messaging helps drive college-wide initiatives and build strong partnerships. We help tell the ACC story and ensure an informed community through focused, consistent communications.

We assist our college partners with:

  • Strategic communication planning
  • Promotional and technical writing/editing
  • Spanish language consultation
  • Internal and external information and promotions
  • Integrated marketing projects
  • Web content development and management

Writing for the college? Here are some tips:

  • Develop a creative brief that identifies your objectives, your target audience, and your selected communications channel(s).
  • Determine a format that fits the piece you are writing.
  • Write first, design second. Make design decisions after you have created clear, crisp content.
  • Follow the ACC Publications Style Guide to ensure accurate, consistent terminology.
  • Follow plain language guidelines for academic and promotional writing.
  • Ensure your statements on ACC practices, policies, costs, or career/wage projections comply with accrediting agency, federal, and state requirements.
  • Adjust your project specifications according to your print budget, quantities, and distribution channels.