Public & Media Relations
Sharing the ACC story with our community
ACC has a great story to tell - and you're part of it. Public Information and College Marketing works with media and community partners to share news and information about ACC, its people, and programs.
PICM Staff Contacts:Jessica Vess
Sr. Public Information & Media Coordinator
Spanish Communications Coordinator
(512) 223.7519 (office)
(512) 773.8943 (cell)
ACC is pleased to accommodate filming requests, when possible, at our campuses. If you are interested in using ACC space for a film, TV show, or commercial, please contact Alexis Patterson Hanes at (512) 223.7596 or firstname.lastname@example.org. You will be asked to submit a script or outline for review.
Frequently Asked Questions
What qualifies for media promotion?
Media look for stories that are unique, showcase a new idea or program, are relevant to current events, and/or have an impact on the broad community.
How do I get publicity for my class or department?
You've come to the right place. Public Information and College Marketing's communications team will help determine the best way to get the word out about your area. We're always looking for stories to tell in the community and regularly check in with various departments about what's noteworthy around the college. But we can't promote it if we don't know about it - so tell us your story ideas.
Okay. How do I tell you about my idea?
Alexis Patterson Hanes is the senior public information coordinator and oversees external communication. If you have a story that you think is newsworthy, contact Alexis at (512) 223.7596 or email@example.com. You may be asked to fill out a marketing needs request form. It's best to give us as much lead time as possible to evaluate the idea and pitch the story externally.
What publicity might I get?
Our department works with local, regional, and national media to promote college news. We also oversee the Speakers and Experts Bureau, which connects ACC experts (that's you) with reporters and community groups.
I am an expert, aren't I?
That's right. We get requests for speakers on various topics, and ACC faculty and staff are all experts in their own areas. Being part of the Speakers and Experts Bureau isn't time consuming; we just keep you in our roster, and when opportunities to use your expertise arise, we let you know. Want to sign up?Contact:
Alexis Patterson Hanes
ACC Media Specialist
What if I'm contacted by the media?
Media are required to contact Public Information and College Marketing to arrange campus visits and interviews. If you receive a media call or a reporter shows up on campus, contact Alexis at (512) 223.7596. You may also contact Brette Lea, executive director of Public Information and College Marketing, at (512) 223.7611 or firstname.lastname@example.org.
Speakers and Experts Bureau
PICM oversees ACC's Speakers and Experts Bureau, which connects college faculty and staff with reporters and community groups.
Learn more about the Speakers and Experts Bureau here.
Tips for Media Interviews
- Be brief and concise.
- Establish and maintain eye contact.
- Solid, darker colors look best on camera. Avoid solid black/white and busy patterns.