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INTERNATIONAL MARKETING IBUS 1354

COURSE MASTER SYLLABUS

MARKETING DEPARTMENT

 

 

 

 

CIP CODE AREA: 52.1401

COURSE LEVEL: Freshman

COURSE NUMBER: IBUS 1354

COURSE TITLE: International Marketing

CREDIT HOURS: 3; Lecture Hours: 3: Lab Hours: 0

PREREQUISITE: None

METHOD OF PRESENTATION: Three-hour lecture/discussion each week.

 

COURSE DISCRIPTION:

 

IBUS 1354 INTERNATIONAL MARKETING (3-3-0). Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors.  Development of an international export/import marketing plan. Skills: R (MKT 2113)

 

REQUIRED TEXTBOOKS/ MATERIALS:

 

ISBN

Title

 

Publisher

Author

0324190468

International Marketing (7th edition)

TX

Thompson-Southwest

Czinkoa

0324317026

International Marketing (8th edition)

TX

Thompson-Southwest

Czinkoa & Ronaka

 

SCANS (SECRETARY’S COMMISSION ON ACHIEVING NECESSARY SKILLS):

 

Course SCANS Competencies for International Marketing, IBUS 1354

Please go to http://www.austincc.edu/mkt/scans.htm#whatis for a complete definition and explanation of SCANS.  This list summarizes the SCANS competencies addressed in this particular course.

 

 

SCANS Competencies For IBUS 1354

RESOURCES

1.1 Manages Time

 

INTERPERSONAL

2.1 Participates as a Member of a Team

2.3 Serves Clients/Customers

2.4 Exercises Leadership

2.5 Negotiates to Arrive at a Decision

2.6 Works with Cultural Diversity

 

 

INFORMATION

3.1 Acquires and Evaluates Information

3.2 Organizes and Maintains Information

3.3 Computers to Process Information

 

 

SYSTEMS

(None for this course)

 

TECHNOLOGY

(None for this course)

 

BASIC SKILLS

6.1 Reading

6.2 Writing

6.3 Arithmetic

6.5 Listening

6.6 Speaking

 

THINKING SKILLS

7.1 Creative Thinking

7.2 Decision Making

7.3 Problem Solving

7.4 Mental Visualization

7.5 Knowing How to Learn

7.6 Reasoning

 

PERSONAL QUALITIES

8.1 Responsibility

8.2 Self-Esteem

8.3 Sociability

8.4 Self-Management

8.5 Integrity/Honesty

 

 

INSTRUCTIONAL  METHODOLOGY:


See specific instructor’s syllabus

 

COURSE RATIONALE:

 

The purpose of this course is to reflect both theory and application of International Marketing.  It will offer research insights from around the globe and show how corporate practices are adjusting to the marketplace realities.  This course will examine global perspectives.  It will discuss the interaction between government and business and integrate e-commerce and technology and discuss their impact.  It will also include social dimensions, environmental, ethical, and economic aspects of International Marketing.  International Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of International Marketing, not just those covered in this course.

 

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

 

1.        Understand what international marketing is and how it is influenced by the cultural, economic, and financial environment.

2.        Understand the export process.

3.        Understand international communications and channels of distribution.

4.        Be able to identify, analyze, and discuss products, services, and global pricing strategies.

5.        Be able to identify newly emerging markets.

6.        Understand the future of international marketing

7.        Chapter objectives that appear in the text

 

GRADING SYSTEM:


Your instructor will provide specific information about how you will be graded in this course.

 

COURSE/CLASS POLICIES:

 

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

 

Incomplete Policy:  An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

 

Attendance Policy:  All students are expected to attend classes.  Non-attendance will have an impact on the student’s grade.

 

Withdrawal Policy:  It is the student’s responsibility to withdraw from a course.  Instructors are allowed to withdraw students but students must not rely on their instructor to withdraw them if they wish to withdraw.

 

Austin Community College policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows:

 

Academic Freedom Statement:  Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.

 

Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations, and homework” (see Student Handbook). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution.

 

Student Discipline Statement:  Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC's policy on student discipline can be found in the Student Handbook.

 

Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities.  Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester” (see Student Handbook).

 

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