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PRINCIPLES OF MARKETING, MRKG 1311 COURSE MASTER SYLLABUS
MARKETING DEPARTMENT |
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COURSE LEVEL: Introductory (Freshmen Level)
COURSE TITLE: Principles of Marketing
CREDIT HOURS: 3; Lecture Hours: 3: Lab Hours: 0
METHOD OF PRESENTATION: Three-hour lecture/discussion each week.
COURSE DISCRIPTION:
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of
consumer and organizational needs; explanation of economic, psychological,
sociological, and global issues; and description and analysis of the importance
of marketing research. Skills: R
(MKT 1013)
REQUIRED TEXTBOOKS/
MATERIALS:
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ISBN |
Title
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Publisher |
Author |
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007322569X |
Marketing
Principles & Perspectives (5th edition) |
TX |
McGraw
Hill Irwin |
Bearden,
Ingram, Iafo |
SCANS (SECRETARY’S COMMISSION ON ACHIEVING NECESSARY
SKILLS):
Course SCANS Competencies for Principles
Of Marketing, MRKG
1311
Please go to http://www.austincc.edu/mkt/scans.htm#whatis
for a complete definition and explanation of SCANS. This list summarizes the SCANS competencies
addressed in this particular course.
INSTRUCTIONAL METHODOLOGY:
See specific instructor’s syllabus
COURSE RATIONALE:
The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. This course will help students develop the understanding and skills necessary to become successful marketers. This course integrates the IMC approach, and places an emphasis on decision-making. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, entrepreneurship, is included in this course. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.
COMMON COURSE LEARNING
OBJECTIVES/OUTCOMES
- Understand how marketing is related to other business functions and its importance to the success of the business entity.
- Understand the importance of consumer behavior as it relates to buying behavior.
- Be able to identify, analyze, and use sources of marketing research information.
- Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
- Understand good marketing practices and techniques and how to apply them.
- Be able to develop a sound Integrated Marketing Communications plan.
- Understand the global marketing environment.
- Chapter objectives that appear in the text
GRADING SYSTEM:
Your instructor will provide
specific information about how you will be graded in this course.
COURSE/CLASS POLICIES:
Departmental
policies for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete
(I) will be granted to a student in rare circumstances. Generally, to receive a
grade of I, a student must have completed all examinations and assignments to
date, be passing, and have personal circumstances that prevent course
completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students
are expected to attend classes.
Non-attendance will have an impact on the student’s grade.
Withdrawal Policy: It is the
student’s responsibility to withdraw from a course. Instructors are allowed to withdraw students
but students must not rely on their instructor to withdraw them if they wish to
withdraw.
Academic Freedom Statement: Each student is strongly
encouraged to participate in class. In any classroom situation that includes
discussion and critical thinking, there are bound to be many differing
viewpoints. These differences enhance the learning experience and create an
atmosphere where students and instructors alike will be encouraged to think and
learn. On sensitive and volatile topics, students may sometimes disagree not
only with each other but also with the instructor. It is expected that faculty
and students will respect the views of others when expressed in classroom
discussions.
Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be
administered include scholastic dishonesty, including but not limited to
cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with
another in preparing outside work. Academic work submitted by students shall be
the result of their thought, research or self-expression. Academic work is defined
as, but not limited to tests, quizzes, whether taken electronically or on
paper; projects, either individual or group; classroom presentations, and
homework” (see Student Handbook).
Penalties for scholastic dishonesty will depend upon the nature of the
violation and may range from lowering a grade on one assignment to an F in the
course and/or expulsion from this institution.
Student
Discipline Statement: Classroom behavior should support and enhance
learning. Behavior that disrupts the learning process will be dealt with
appropriately, which may include having the student leave class for the rest of
that day. In serious cases,
disruptive behavior may lead to a student being withdrawn from the class.
ACC's policy on student discipline can be found in the Student Handbook.
Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester” (see Student Handbook).
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