PUBLIC RELATIONS, MRKG 1313 COURSE MASTER SYLLABUS MARKETING DEPARTMENT

CIP CODE AREA:

COURSE LEVEL: Introductory (Freshman Level)

COURSE NUMBER: MRKG 1313

COURSE TITLE: Public Relations

CREDIT HOURS: 3; Lecture Hours: 3: Lab Hours: 0

PREREQUISITE: None

METHOD OF PRESENTATION: Three-hour lecture/discussion each week.

COURSE DISCRIPTION:

MRKG 1313 PUBLIC RELATIONS (3-3-0). Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs. Skills: R (MKT 2073)

REQUIRED TEXTBOOKS/ MATERIALS:

ISBN	Title		Publisher	Author
0132304511	The Practice of Public Relations (10^th edition)	TX	Prentice Hall	Fraser P. Seitel

SCANS (SECRETARY’S COMMISSION ON ACHIEVING NECESSARY SKILLS):

Course SCANS Competencies for Public Relations, MRKG 1313

Please go to http://www.austincc.edu/mkt/scans.htm#whatis for a complete definition and explanation of SCANS. This list summarizes the SCANS competencies addressed in this particular course.

SCANS Competencies For MRKG 1313
RESOURCES 1.1 Manages Time	INTERPERSONAL 2.1 Participates as a Member of a Team 2.3 Serves Clients/Customers 2.4 Exercises Leadership 2.5 Negotiates to Arrive at a Decision 2.6 Works with Cultural Diversity	INFORMATION 3.1 Acquires and Evaluates Information 3.2 Organizes and Maintains Information 3.3 Uses Computers to Process Information	SYSTEMS (None for this course)
TECHNOLOGY (None for this course)	BASIC SKILLS 6.1 Reading 6.2 Writing 6.5 Listening 6.6 Speaking	THINKING SKILLS 7.1 Creative Thinking 7.2 Decision Making 7.3 Problem Solving 7.4 Mental Visualization 7.5 Knowing How to Learn 7.6 Reasoning	PERSONAL QUALITIES 8.1 Responsibility 8.2 Self-Esteem 8.3 Sociability 8.4 Self-Management 8.5 Integrity/Honesty

INSTRUCTIONAL METHODOLOGY:

See specific instructor’s syllabus

COURSE RATIONALE:

The purpose of this course is to help students learn how to evaluate public attitudes, identify policies and procedures of an organization with public interest and understand how public relations is a management function. Media consideration is an important aspect of public relations. Today public relations are much broader and more market-oriented than in the past. Students will learn about media consolidation, affects of Internet on reporters and public relations departments. Students will also learn about public attitudes, how to establish and develop public relations plan, and execute the plan. The power of publicity is also an important topic that will be explored. Public Relations is not just about textbook learning; it challenges students to use their critical/creative skills in all aspects of Business and Public Relations, not just those covered in this course.

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

1. Define public relations.
2. Review evolution of public relations.
3. Analyze public opinion and how it affects public relations.
4. Discuss the importance of ethics in public relations.
5. Review types of public relations research.
6. Review legal aspects of public relations.
7. Review communication theory.
8. Chapter objectives that appear in the text

GRADING SYSTEM:

Your instructor will provide specific information about how you will be graded in this course.

COURSE POLICIES:

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.

Withdrawal Policy: It is the student’s responsibility to withdraw from a course. Instructors are allowed to withdraw students but students must not rely on their instructor to withdraw them if they wish to withdraw.

Austin Community College policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows:

Academic Freedom Statement: Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.

Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations, and homework” (see Student Handbook). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution.

Student Discipline Statement: Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC's policy on student discipline can be found in the Student Handbook.

Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester” (see Student Handbook).

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