SPECIAL TOPICS IN BUSINESS MARKETING AND MARKETING MANAGEMENT, MRKG 1391,ELECTRONIC COMMERCE

COURSE MASTER SYLLABUS

MARKETING DEPARTMENT

 

 

 

 

CIP CODE AREA: 52.1401

COURSE LEVEL: Freshman Level

COURSE NUMBER: MRKG 1391

COURSE TITLE: Special Topics in Business Marketing and Marketing Management, Electronic Commerce

CREDIT HOURS: 3; Lecture Hours: 3: Lab Hours: 0

PREREQUISITE: None

METHOD OF PRESENTATION: Three-hour lecture/discussion each week.


COURSE DISCRIPTION:

MRKG 1391 SPECIAL TOPICS IN MARKETING AND MARKETING MANAGEMENT , ELECTRONIC COMMERCE (3-3-0). Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student.  Learning outcomes/objectives are determined by local occupational need and business and industry trends.  Topics may vary.  Offered in Fall Semester. Skills: R (MKT 2103)

 

REQUIRED TEXTBOOKS/ MATERIALS:
 

ISBN

Title

 

Publisher

Author

0132243318

Electronic Commerce (5th Edition)

TX

Pearson

Turban, Lee, Ki

0139752854

Electronic Commerce ()

TX

Prentice Hall

Turban,lee,king,chun

 

SCANS (SECRETARY’S COMMISSION ON ACHIEVING NECESSARY SKILLS):

Course SCANS Competencies for Special Topics In Marketing And Marketing Management, Electronic Commerce, MRKG 1391

Please go to http://www.austincc.edu/mkt/scans.htm#whatis for a complete definition and explanation of SCANS.  This list summarizes the SCANS competencies addressed in this particular course.

 

 

SCANS Competencies For MRKG 1391

RESOURCES

1.1 Manages Time

 

INTERPERSONAL

2.1 Participates as a  of a Team

2.2 Teaches Others

2.3 Serves Clients/Customers

2.4 Exercises Leadership 2.5 Negotiates to Arrive at a Decision

INFORMATION

3.1 Acquires and Evaluates Information

3.2 Organizes and Maintains Information

3.3 Uses computers to Process Information

SYSTEMS

(None for this course)

 

TECHNOLOGY

(None for this course)

 

BASIC SKILLS

6.1 Reading

6.2 Writing

6.3 Arithmetic

6.4 Mathematics

6.5 Listening 6.6 Speaking

THINKING SKILLS

7.1 Creative Thinking

7.2 Decision Making

7.3 Problem Solving

7.4 Mental Visualization

7.5 Knowing How to Learn

7.6 Reasoning

 

PERSONAL QUALITIES

8.1 Responsibility

8.2 Self-Esteem

8.3 Sociability

8.4 Self-Management

8.5 Integrity/Honesty

 

 

 

INSTRUCTIONAL  METHODOLOGY:

 
 See specific Instructor’s First Day Class Handout

 

COURSE RATIONALE:

 

The purpose of this course is to provide a detailed look at Electronic Commerce for anyone who is consideriing starting, expanding or working for a business on the World Wide Web.  Electronic Commerce describes the manner in which transactions take place over networks, mostly the Internet.  This course describes what Electronic Commerce is; how it is being conducted and managed; and its major opportunities, limitations, and risks.  Electronic Commerce is an interdisciplinary topic, and, therefore, is of interest to managers and professional people in any functional area of business.  Short case studies and virtual web site visits (with analysis) will be extensively utilized in the learning process.  Electronic Commerce is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Business and Electronic Commerce not just those covered in this course.

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

 

1.        Understand the fundamentals of Electronic Commerce and the digital economy.

2.        Describe Electronic Commerce and Business to Commerce applications.

3.        Understand Business to Business services.

4.        Be able to analyze online auctions, service industries online, e-government, intrabusiness applications, and consumer to consumer commerce.

5.        Understand security and payments, be able to build a storefront and understand supply chain management coverage.

6.        Learn how to implement and deploy Electronic Commerce.

7.        Review the legal environment, global, small business and future direction of Electronic Commerce.

8.        Chapter objectives that appear in the text.

 

GRADING SYSTEM:


Your instructor will provide specific information about how you will be graded in this course.

 

COURSE/CLASS POLICIES:

 

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

 

Incomplete Policy:  An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

 

Attendance Policy:  All students are expected to attend classes.

 

Withdrawal Policy:  It is the student’s responsibility to withdraw from a course.  Instructors are allowed to withdraw students but students must not rely on their instructor to withdraw them if they wish to withdraw.

 

Austin Community College policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows:

 

Academic Freedom Statement:  Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.

 

Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations, and homework” (see Student Handbook). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution.

 

Student Discipline Statement:  Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC's policy on student discipline can be found in the Student Handbook.

 

Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities.  Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester” (see Student Handbook).

 

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