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INTERNSHIP – BUSINESS MARKETING AND MARKETING MANAGEMENT, MRKG 2388

COURSE MASTER SYLLABUS

MARKETING DEPARTMENT

 

 

 

 

CIP CODE AREA: 52.1401

COURSE LEVEL: Sophomore

COURSE NUMBER: MRKG 2388

COURSE TITLE: Internship – Business Marketing and Marketing Management

CREDIT HOURS: 3; Lecture Hours: 1: Lab Hours: 17

PREREQUISITE: 6 hours of Marketing Courses

METHOD OF PRESENTATION: One-hour lecture/discussion and 17 hours employment each week.

 

COURSE DISCRIPTION:

 

MRKG 2388 INTERNSHIP – BUSINESS MARKETING AND MARKETING MANAGEMENT (3-1-17). An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry.  Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes.  This may be a paid or unpaid experience.  This course may be repeated if topics and learning outcomes vary.  Skills: R Prerequisites: 6 hours of Marketing Courses. (MKT 2223)

 

REQUIRED TEXTBOOKS/ MATERIALS:

 

There is no textbook for this course.

 

SCANS (SECRETARY’S COMMISSION ON ACHIEVING NECESSARY SKILLS):

 

Course SCANS Competencies for Internship – Business Marketing and Marketing Management, MRKG 2388

Please go to http://www.austincc.edu/mkt/scans.htm#whatis for a complete definition and explanation of SCANS.  This list summarizes the SCANS competencies addressed in this particular course.

 

 

SCANS Competencies For MRKG 2388

RESOURCES

1.1 Manages Time

1.2 Manages Money

1.3 Manages Material and Facility Resources

1.4 Manages Human Resources

 

INTERPERSONAL

2.1 Participates as a Member of a Team

2.2 Teaches Others

2.3 Serves Clients/Customers

2.4 Exercises Leadership

2.5 Negotiates to Arrive at a Decision

2.6 Works with Cultural Diversity

 

INFORMATION

3.1 Acquires and Evaluates Information

3.2 Organizes and Maintains Information

3.3 Uses Computers to Process Information

 

SYSTEMS

(None for this course)

 

TECHNOLOGY

(None for this course)

 

BASIC SKILLS

6.1 Reading

6.2 Writing

6.3 Arithmetic

6.5 Listening

6.6 Speaking

 

THINKING SKILLS

7.1 Creative Thinking

7.2 Decision Making

7.3 Problem Solving

7.4 Mental Visualization

7.5 Knowing How to Learn

7.6 Reasoning

 

PERSONAL QUALITIES

8.1 Responsibility

8.2 Self-Esteem

8.3 Sociability

8.4 Self-Management

8.5 Integrity/Honesty

 

 

 

INSTRUCTIONAL METHODOLOGY:

 

See specific instructor’s syllabus

 

COURSE RATIONALE:

 

The purpose of this course is to provide the student with the opportunity to apply concepts learned in the classroom to a real-world work environment.  It is normally the most valuable course that students take because of the synthesis between work and school.  It also gives the student an opportunity to display their abilities to a potential employer or to obtain expanded responsibilities from a current employer.

 

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

 

  1. Identify the student’s individual personality type.
  2. Identify the four basic personality types as propounded by Kiersey and Bates.
  3. Identify the various characteristics of each of the four personality types.
  4. Identify the factors that positively motivate each of the personality types.
  5. Identify the factors that do not positively motivate each of the personality types.
  6. Identify the possible personality types of co-workers, family and friends.
  7. Identify methods to avoid or defuse conflicts in the workplace and at home.
  8. Identify what constitutes sexual harassment in the workplace.
  9. Identify the appropriate steps for an employee in the event of sexual harassment.
  10. Identify the appropriate steps for an employer in the event of sexual harassment.
  11. Identify the situations in which an employer can be liable for sexual harassment by a non-employee.
  12. Identify appropriate steps for dealing with difficult co-workers and clients.
  13. Identify problems and solutions in dealing with workplace confidentiality issues.
  14. Identify inappropriate job interviewing techniques.
  15. Identify desirable job interviewing techniques.

 

GRADING SYSTEM:


Your instructor will provide specific information about how you will be graded in this course.

 

COURSE POLICIES:

 

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

 

Incomplete Policy:  An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

 

Attendance Policy:  All students are expected to attend classes.  Non-attendance will have an impact on the student’s grade.

 

Withdrawal Policy:  It is the student’s responsibility to withdraw from a course.  Instructors are allowed to withdraw students but students must not rely on their instructor to withdraw them if they wish to withdraw.

 

Austin Community College policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows:

 

Academic Freedom Statement:  Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.

 

Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations, and homework” (see Student Handbook). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution.

 

Student Discipline Statement:  Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC's policy on student discipline can be found in the Student Handbook.

 

Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities.  Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester” (see Student Handbook).

 

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