Statement of Purpose & Advisory Committee Information

Department of Marketing & Fashion Marketing

The purpose of the Marketing and Fashion Marketing department is to provide premier courses and degree plans that give students the practical, theoretical, and technical knowledge needed to be successful in the field of marketing.  Our curriculum provides students with first-rate professional and workforce programs that result in employment in the public and private sectors.  It is based on identified competencies, has a capstone experience, and strives to be socially responsible as well as addressing employer needs.  We are committed to:

• Providing students in the marketing degree plans the knowledge and skills necessary to enhance their marketing abilities that will enable them to seek employment in a marketing or fashion position.
• Providing students in the transfer degree plan the knowledge and skills necessary for transfer and success at a baccalaureate degree granting institution.
• Providing students in the workforce areas the knowledge and skills necessary for job enhancement.
• Providing employers in our community a trained, technically competent, and diverse workforce.
• Providing all students advising from a qualified, dedicated, and accessible faculty.

Our overall departmental mission is threefold: 1) to prepare students for entry-level employment in the rapidly expanding Marketing and Fashion industry, 2) to enable students to improve their job skills to promote career advancement and development 3) provide undergraduate courses to individuals who wish to transfer to complete a four year degree.

The department hires highly qualified professionals within our field of study and provides them the support they need.  The department has relevant, up-to-date course materials and keeps text books current.  Course content complies with federal and state laws and regulations and local industry standards and includes recommendations from the Advisory Committee.  SCANS competencies along with Master Syllabi are posted on the departmental website.

The Marketing and Fashion Marketing Advisory Board is composed of recognized leaders in the field in ACC’s service area.  Members convene regularly to offer their combined expertise to influence the curriculum structure and instructional methods of the program.

Marketing/Fashion Marketing Advisory Members

Chair: Ina Midkiff

Name	Title	Company	Mailing Address	City	State	Zip	Email address	Phone
Rita Banninger	Fashion Designer & Adjunct	ACC	7748 Highway 290 West	Austin	TX	78736	rbannin@austincc.edu	223-8039
Gloria Evans	Adjunct Faculty	ACC	11928 Stonehollow Dr.	Austin	TX	78758	gevans@austincc.edu	699-2949
Betty Helton	Adjunct Faculty	ACC	11928 Stonehollow Dr.	Austin	TX	78758	bhelton@yahoo.com	223-1795x22937
Robert Hettenhausen	Faculty Development Specialist	ACC	11928 Stonehollow Dr.	Austin	TX	78701	rhettenh@austincc.edu	512-414-4513
Midkiff	Department Chair	ACC	1555 Cypress Creek Road	Cedar Park	TX	78613	ina@austincc.edu	223-2072
Sarantakes	Professor	ACC	1212 Rio Grande	Austin	TX	78701	sarantak@austincc.edu	223-3271