Following are comments submitted to the Marketing Committee through the electronic suggestion box. The newest comments appear on top. The comments will be discussed at Marketing Committe meeting that will be held after the comments are posted.
Date submitted: May 10, 2002
I would like assistance/advise about having additional programs approved by TWC, and then marketing our approved programs to TWC councilors.
Submitted by: Barbara Opyt
Discussed: June 6, 2002
Committee response:
Thank you, Barbara. Cecile Sanders is our point of contact for submitting programs to the TWC for approval. Sonia Hogan can help spread the word about our programs to the TWC councelors; all we need to do is prepare a flyer or other marketing piece that the councelor can use.
Date submitted: April 19, 2002
We should include our instructors as marketing agents for their courses. They have a vested interest in making sure the class makes, and know their markets better than we do. In order to do this, we need to arm them with some tools such as:
- ACC email and email addresses
- Business cards (generic, with blanks for their info)
- Suggested flyer formats that they can complete, print out, and post or hand out
- Marketing guidelines and suggestions.
Submitted by: Barb Opyt
Discussed: May 2, 2002
Committee response:
Thank you, Barbara. As we discussed at the meeting, instructors are excellent marketing vehicles. We appreciate your taking the lead in gathering information on cost and proposing a marketing toolkit format for our instructors.
Date submitted: April 2, 2002
1) Look for ways to recruit new types of students. For example younger, older, billingual, handicap, veterans, minorities.
2) Market more efficiently - Put CE advertisement at peak intersections of Austin. Such as signs that could be posted on telephone poles. Advertise in businesses, stores, or malls. Use newer marketing tools for the newer student.
Submitted by: Miguel
Discussed: May 2, 2002
Committee response:
Thanks for your input, Miguel! We certainly agree that we need to find ways to reach different types of students. We can do this in our programming and also with our marketing. The committee discussed using Motor Blade flyer service and direct mail to businesses and special, unique outlets. In addition to direct mail to residences within our 16 most popular zip codes, we also distribute our schedules to local libraries, Thundercloud Subs, YMCAs, and TWC sites. Advertising on telephone poles is against city ordinances. However, we will look further into select locations to post our schedules.
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