ACC and Facebook partner to launch new digital marketing program

Austin Community College (ACC) will launch a new digital marketing certificate program in partnership with Facebook Inc. for students who want to pursue careers in the fast-growing digital marketing economy. The program prepares students with digital skills — including social media marketing and digital media strategy.

“The need for digital skill sets is more important today than ever before,” says Dr. Richard Rhodes, ACC president/CEO. “Facebook shares in ACC’s vision to train up our local workforce by growing educational opportunities. Together, we will provide small business owners, budding entrepreneurs, and our current students with the skills to succeed.”

“We're inspired by what small businesses have been able to do using Facebook, but we want to do more – particularly for those who are transitioning to work requiring more digital skills,” says Ana Martinez, Facebook head of State Public Policy and Community Outreach for the Southwest Region. “With ACC, we will make training in digital skills more accessible and equip graduates to participate in the digital workforce.”

The program is part of Facebook's pledge to train 1 million people and small businesses across the U.S. in digital skills by 2020. Courses will offer students with no digital marketing experience a foundation to build processes and systems to reach their audiences — both organically and through advertising. Courses also will be available for marketing professionals looking to expand their skills and small business owners wanting to learn current marketing practices.

The program is expected to launch in spring 2019 with courses available through ACC’s Continuing Education Division.

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