Frequently Asked Questions

• What types of college activities/achievements are newsworthy?
  Media are typically interested in stories that are unique, relevant to society, current and those that will have a broad impact on a community. News is a business, and generally a story that has broad appeal to a wide audience will be considered for coverage. However, there is no guarantee of coverage. Ultimately, the media are their own gatekeepers.
• Why won’t the local newspaper cover my program?
  Media cover stories to inform the public; they are not in the business of promoting. However, they rely on advertising costs to fund their operations. As such, promotion is not a news function, but an advertising opportunity for the media. Information is a news function.
• Whom do I contact for media publicity?
  Alexis Patterson Hanes
  Senior Public Information Coordinator, Public Information & College Marketing
  Tel: 512.223.7596
  apatter1@austincc.edu
• What news warrants a news release or news conference?
  News releases and media advisories are often written to promote an ACC program, event, grant, Board of Trustees action or new facility. News conferences are arranged primarily for larger events like a campus ground-breaking or grand opening, or breaking news event.Smaller news items like faculty accomplishments may be better publicized through a news brief published on the ACC homepage under News and Announcements. Please contact
• Alexis Patterson
  Media Relations Coordinator, Public Information & College Marketing
  Tel: 512.223.7596 Fax: 512.223.7833
  apatter1@austincc.edu
• How do I go about inviting media to my class?
  Please contact :
  Alexis Patterson
  Media Relations Coordinator, Public Information & College Marketing
  Tel: 512.223.7596 Fax: 512.223.7833
  apatter1@austincc.edu
  for assistance with media.
• If media suddenly show up to my campus, what should I do? ACC is a publicly funded college and as such, media have the right to visit our campuses. Classes and normal campus operations however, should not be interrupted by media. To best accommodate visits by media, please contact Alexis Patterson immediately.
• Alexis Patterson
  Media Relations Coordinator, Public Information & College Marketing
  Tel: 512.223.7596 Fax: 512.223.7833
  apatter1@austincc.edu
• How do I access ACC’s public information?
  Please visit the Open Records webpage at the ACC Newsroom.
• Does ACC have a student newspaper, and, if yes, do you offer advertising space?
  Accent is Austin Community College’s award-winning, student-run publication. It operates a digital-first publishing model meaning that all content is edited and posted directly to the website. The best work from the website is printed in a tabloid-style magazine. Accent has three print issues per semester. In Spring 2013, we’ll distribute new issues on Feb. 28, 2013 (March Issue), March 26, 2013 (April Issue) and April 30, 2013 (Summer Issue).

To contribute to Accent:
theaccent.org/openings
To submit a story idea:
editor@austincc.edu
To place an advertisement:
accent@austincc.edu

Address:
4400 College Park Drive, Room 2107
Round Rock, Texas 78665

Phone:
512.223.0122
Website:
theaccent.org
Facebook:
facebook.com/AccentNewspaper
Twitter:
twitter.com/theaccent