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Articles

Branding for Nonprofits by Matthew Arozian. The Public Manager, Summer 2003

Critical Thinking and Clear Writing by H. Ramsey Fowler. ACC CCBNO Learning Opportunity Workbook.

Do They See What I See: Public Opinion and the Human Services Sector. Tropman Reports. October 2004.

Effective PowerPoint Presentation by Jessica Hymowitz. ACC CCBNO Learning Opportunity Workbook.

Fact Sheet on the Continued Crisis in Charitable Confidence by Paul C. Light New York University Brookings Institution September 13, 2004.

Guide to Getting Good Media Coverage. Michigan Nonprofit Association. 2001.

How to Regulate the Temperature and Flow of Your Communications Faucet by Susan L. Franzen. ACC CCBNO Learning Opportunity Workbook.

Marketing: Jump Start Your Nonprofit by Michael S. Dore. ACC CCBNO Learning Opportunity Workbook.

Nonprofit Marketing with a Purpose: Developing a Strategic Marketing Plan to Engage New Audiences by Shelli Bischoff. Jan 2004.

Nonprofit Sector and the Market: Opportunities and Challenges. The Aspen Institute.

Public Expectations and Nonprofit Sector Realities: A Growing Divide with Disastrous Consequences by Emmett D. Carson. Center for Public & Nonprofit Leadership. Mar 2002.

Steps to Collaborative Conversation by Linda Neavel Dickens and Allison Allen. ACC CCBNO Learning Opportunity Workbook.

Three Tools to Get Work Done! by Diane Dean. ACC CCBNO Learning Opportunity Workbook.

Working with the Media: Nonprofit Toolkit. Colorado Nonprofit Association.

Writing Effectively by H. Ramsey Fowler. ACC CCBNO Learning Opportunity Workbook

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 Audio Files

Developing an Effective Public Relations Communications Strategy by Toni Gardner (Length: 41:49). Nonprofit Audio Tool Kit produced by the Adult Literacy Organizational Training Project of the Center for Community-Based & Nonprofit Organizations at Austin Community College. 2003.

Strengthening Your Public Relations (Toni Gardner) (29:40 min) Strengthening Your Nonprofit Organization DVD produced by ACC Center for Community-Based & Nonprofit Organizations. 2003. (view online or purchase)

Telling Stories to Change Beliefs, Attitudes and Perceptions by Brad Fregger (Length: 42:41). Nonprofit Audio Tool Kit produced by the Adult Literacy Organizational Training Project of the Center for Community-Based & Nonprofit Organizations at Austin Community College. Includes: Changing Attitudes, How the Mind Works, The Role of the Conscious Mind, Individual Change, Methods of Delivery

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