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ACC's Brand Identity

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What is a Brand?

Our brand is our reputation. It's what others think about Austin Community College (ACC). The college is the primary gateway to higher education in Central Texas and is well positioned to become one of the premier two-year colleges in the nation.

Key Words

Key words that describe ACC are:

  • Accessible
  • Empowering
  • Valuable
  • Supportive
  • Community

ACC's Brand Statement

The brand statement is our promise to stakeholders - ACC provides accessible and valuable learning opportunities in a supportive environment dedicated to empowering students and enriching the Central Texas community.

Brand Identity

The college's brand identity is a complex set of logos, graphics, colors, text elements, and messages that create a perception that sets us apart from other institutions. Great care goes into developing our identity with the goal of promoting and protecting the brand. Each component works together to assure a consistent look and feel in our materials. We have developed brand standards that when used by all can strengthen the college's brand.

Related

Web Style Guide

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