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REAL ESTATE MARKETING, RELE 1321 COURSE MASTER SYLLABUS
MARKETING DEPARTMENT |
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COURSE TITLE: Real Estate Marketing
CREDIT HOURS: 3; Lecture Hours: 3: Lab Hours: 0
METHOD OF PRESENTATION: Three-hour lecture/discussion each week.
COURSE DISCRIPTION:
RELE 1321 REAL ESTATE MARKETING (3-3-0). Study of real estate professionalism and ethics; characteristics of successful salespersons; time management; psychology of marketing; listing procedures; advertising; negotiating and closing financing; and the deceptive trade practice act, consumer protection act, and commercial code. Offered in Fall. Skills: R (REA 1023)
REQUIRED TEXTBOOKS/
MATERIALS:
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ISBN |
Title |
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Publisher |
Author |
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0135550793 |
Marketing
Real Estate (3rd
edition) |
TX |
Regents
Ph |
Shenkle |
SCANS (SECRETARY’S COMMISSION ON ACHIEVING NECESSARY SKILLS):
Course SCANS Competencies for Real
Estate Marketing, RELE
1321
Please go to http://www.austincc.edu/mkt/scans.htm#whatis
for a complete definition and explanation of SCANS. This list summarizes the SCANS competencies
addressed in this particular course.
INSTRUCTIONAL METHODOLOGY:
See specific instructor’s syllabus
COURSE RATIONALE:
The purpose of this course is to prepare the student to identify and understand the dynamics of the real estate industry in Texas, to prepare them for licensing exams and/or to provide them with knowledge to understand the importance of marketing real estate and the responsibilities of agents, brokers, and clients.
This course will help students develop the understanding and skills necessary to become successful real estate marketing. The course integrates the basic marketing and advertising concepts, such as the responsibility to communicate information about the real estate property to the target market, understanding the establishment of a fair price, open houses, the sales process, closing the sale and the use of specialized advertising. Legal issues are addressed as is the deceptive trade practices and consumer protection issues.
Real Estate Marketing is not just about textbook learning; it challenges the student to use their critical and creative skills in all aspects of real estate and not just those covered in this text. The student will become aware of how to apply the knowledge and skills learning in this course to real world situations.
COMMON COURSE LEARNING
OBJECTIVES/OUTCOMES
1.
Prepare a competitive market analysis
2.
Complete a
listing agreement to include a seller's disclosure form
3.
Demonstrate the
ability to overcome objections and utilize closing techniques
4.
Identify the most
common violations of the Texas Deceptive Trade Practice Act by real estate
agents and the three main areas involved in the Canons of Professional Ethics
5.
List and describe
the characteristics of a successful real estate salesperson
6.
Chapter
objectives that appear in the textbook
GRADING SYSTEM:
Your instructor will provide
specific information about how you will be graded in this course.
COURSE POLICIES:
Departmental
policies for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete
(I) will be granted to a student in rare circumstances. Generally, to receive a
grade of I, a student must have completed all examinations and assignments to
date, be passing, and have personal circumstances that prevent course
completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students
are expected to attend classes.
Non-attendance will have an impact on the student’s grade.
Withdrawal Policy: It is the
student’s responsibility to withdraw from a course. Instructors are allowed to withdraw students
but students must not rely on their instructor to withdraw them if they wish to
withdraw.
Academic Freedom Statement: Each student is strongly
encouraged to participate in class. In any classroom situation that includes
discussion and critical thinking, there are bound to be many differing
viewpoints. These differences enhance the learning experience and create an
atmosphere where students and instructors alike will be encouraged to think and
learn. On sensitive and volatile topics, students may sometimes disagree not
only with each other but also with the instructor. It is expected that faculty
and students will respect the views of others when expressed in classroom
discussions.
Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be
administered include scholastic dishonesty, including but not limited to
cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with
another in preparing outside work. Academic work submitted by students shall be
the result of their thought, research or self-expression. Academic work is
defined as, but not limited to tests, quizzes, whether taken electronically or
on paper; projects, either individual or group; classroom presentations, and
homework” (see Student Handbook).
Penalties for scholastic dishonesty will depend upon the nature of the
violation and may range from lowering a grade on one assignment to an F in the
course and/or expulsion from this institution.
Student
Discipline Statement: Classroom behavior should support and enhance
learning. Behavior that disrupts the learning process will be dealt with
appropriately, which may include having the student leave class for the rest of
that day. In serious cases,
disruptive behavior may lead to a student being withdrawn from the class.
ACC's policy on student discipline can be found in the Student Handbook.
Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester” (see Student Handbook).
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