Geoffrey Schulman
Commercial Music Management
 
   
Professor
Department Chair
     
Sections... Information...   Places...

MUSB 2309 - The Record Industry
 
Look at the Syllabus  
About the Marketing Planempty | view | print | download (pdf) |  
Press Release Format and Examples  
     
I often assign short research projects during the semester. The subject matter varies, but is usually related to a current music business issue. These papers are rarely expected to exceed 2-3 pages in length and you normally have one week to complete them.

The Links below will lead you to information you may use to complete the assignment. This is not meant to limit you to these resources only. I encourage each of you to explore on your own.

This is a dynamic list. I'll change it as often as necessary and keep it up to date for each assignment.

DUE DATE: Wednesday, November 16, 2011
NO HARD COPIES, PLEASE... E-MAIL ONLY


TOPIC: "Standing In The Shadows Of Motown"... How does the music business now compare to the years depicted in this film? Can we recapture the spirit we see in this movie?

HERE ARE SOME HELPFUL LINKS:
Watch the Movie
Eat Candy
* Refer to the notes above the assignment for details.

DUE DATE: Wednesday, November 30 (extra credit) or Monday, December 5 (no extra credit)
NO HARD COPIES, PLEASE... E-MAIL ONLY

Write a Business Proposal for a start-up INDIE LABEL...
Consider mission, genre, niche, funding, distribution, growth, etc. Use the textbook as your guide. Include a press release announcing your label. Alternately, your press release may announce an important event or artist accomplishment. Just make sure it is relevant and appropriate for your indie label.

Indie Label Business Proposal
The Complete Guide to Starting a Record Company (The Book)
Small Business Administration
Bplans.com - A web site full of information.
About.com - Small Business Information
Press Release Format and Examples
  Futute of Music Coalition - Press
Nuclear Age Peace Foundation (Scroll down to see several examples on this page)
 

   
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e-mail: gschulma@austincc.edu
updated:
Monday November 14, 2011