Public Information and College Marketing

ACC Logo Technical Requirements

The logo should be in its entirety The logo includes both the star emblem and the name of the college, in the typeface shown below, used in the specified colors. The two elements are inseparable and unalterable. No additional elements may be added. The star should never be used on its own; nor should the name of the college be shown in the typeface and configuration of the logo without the star.

Publications

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Area of Study Brochures

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Marketing Service Request

Social Media Style Guide

Style Guide Purpose


The purpose of this document is outline style guidelines for Austin Community College's central social media accounts. This document is updated frequently. For additional information on language and logo guidelines, see the ACC Editorial and Graphics Style Guide on the Public Information and College Marketing website.

Training & Resources

Social media resources

The following resources can help you implement and manage an official ACC social media account.

Guidelines & Best Practices

Rules guide effective communication

The following guidelines and best practices address the use of social media for official college communications. They are not intended to apply to websites and/or social media sites created and maintained by faculty and staff on their own time and without use of ACC technology or resources. However, these guidelines are good best practices for any social media interaction.

Getting Started

Follow these five steps to get started

1. Review ACC's social media guidelines and best practices

Social media is easy and inexpensive to use, making it an attractive means of communication. However, it also can damage valued relationships and pose risks to the college's reputation. Read guidelines and best practices before engaging in social media.

ACC's Brand Identity

What is a Brand?

Our brand is our reputation. It's what others think about Austin Community College (ACC). The college is the primary gateway to higher education in Central Texas and is well positioned to become one of the premier two-year colleges in the nation.

Key Words

Key words that describe ACC are:

ACC Logo Usage Guidelines

Equipment

For conferences and special events

Campus managers have a tri-fold table top display, table drape, and banner that are available for loan for events. Public Information and College Marketing has a large display unit (floor to ceiling) and a tri-fold table top display that can be borrowed. Note, it is the client's responsibility to provide graphics and other elements for display.

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