Public Information and College Marketing
Style Guide Purpose
The purpose of this document is outline style guidelines for Austin Community College's central social media accounts. This document is updated frequently. For additional information on language and logo guidelines, see the ACC Editorial and Graphics Style Guide on the Public Information and College Marketing website.
Social media resources
The following resources can help you implement and manage an official ACC social media account.
Rules guide effective communication
The following guidelines and best practices address the use of social media for official college communications. They are not intended to apply to websites and/or social media sites created and maintained by faculty and staff on their own time and without use of ACC technology or resources. However, these guidelines are good best practices for any social media interaction.
Follow these five steps to get started
1. Review ACC's social media guidelines and best practices
Social media is easy and inexpensive to use, making it an attractive means of communication. However, it also can damage valued relationships and pose risks to the college's reputation. Read guidelines and best practices before engaging in social media.
What is a Brand?
Our brand is our reputation. It's what others think about Austin Community College (ACC). The college is the primary gateway to higher education in Central Texas and is well positioned to become one of the premier two-year colleges in the nation.
Key words that describe ACC are:
Guidelines for proper use of the logo are as follows:
For conferences and special events
Campus managers have a tri-fold table top display, table drape, and banner that are available for loan for events. Public Information and College Marketing has a large display unit (floor to ceiling) and a tri-fold table top display that can be borrowed. Note, it is the client's responsibility to provide graphics and other elements for display.
The Austin Community College and "ACC" name, logo and trademarks, wordmarks, slogans and other identifying symbols are the property of the Austin Community College District and are protected by federal and local copyright laws. Commercial use and reproduction without express written permission is strictly prohibited.
You must be logged into your ACC Google account to access these files. You will be prompted to do so if you are not already logged in.