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ETWR 1472
Course Master Syllabus
Business & Technical Communications Department


CIP CODE Area 23.1101

Course Level Freshman/Sophomore Level

Course Number ETWR 1472

Course Title Social Media Tools II: Monitoring and Analysis

Hours Credit: 4
Lecture Hours: 4
Lab Hours: 0

Prerequisite Strong writing and computer skills; strong familiarity with the Internet.

Method Four-hour lecture/discussion each week

Description ETWR 1472: Social Media Tools II: Monitoring and Analysis

Learn how to develop and manage social media strategies based on the social media campaign created in ETWR 1471. Use analytical tools to establish metrics for measuring results of these strategies. Maintain and modify social media venues such as Facebook, Twitter, forums, blogs, youtube.com, LinkedIn and podcasts. Analyze data, identify promoters of, and threats to, organization reputation and brand. Develop policies regarding best practices and ethics for social media strategies. Put what you learn into practice by using reporting and user analysis methods to prove or disprove campaign results, preferably for a nonprofit.
Textbooks ETWR 2479 instructors will chose textbooks from the DataTel inventory for this course.



Instructional
Methodology
See specific instructor’s syllabus


Course Rationale Increasingly, the careers of technical communicators and information developers must embrace social media such as wikis, blogs, and forums. Technical communicators and information developers must embrace these social media applications if their profession is to remain viable. With ordinary users now contributing technical information through social media such as wikis, technical communicators and information developers must learn how to integrate, consolidate, manage, edit, organize, and promote that information so that it is understandable and accessible.

Primary Learning Outcomes All sections of ETWR 1472 will include some combination of the following:
  • Audience: Identifies audience characteristics and writes the instructions accordingly.
  • Writing style: Employs appropriate writing style, given audience and purpose as well as correct use of conventions of formal standard written English.
  • Headings: Uses headings effectively and according to the guidelines.
  • Vertical lists: Uses vertical lists effectively and according to the guidelines.
  • Notices: Uses notices effectively and according to the guidelines.
  • Tables and graphics: Uses tables and graphics effectively and according to the guidelines.
Secondary Learning Outcomes Sections of ETWR 1472 will include some combination of the following:
  • Implement and manage social media strategies based on the campaign created in ETWR 1471.
  • Measure results of these strategies using analytical tools to establish metrics.
  • Maintain and modify social media venues such as WordPress, Facebook, Twitter and LinkedIn.
  • Create linking strategies between existing venues such as YouTube.com and podcasts.
  • Analyze data, identify promoters of, and threats to, an organization's reputation and brand.
  • Quantify interaction between traditional media and social media activity.

Grading System Your instructor will provide specific information about how you will be graded in this course.

Course Policies Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.

Withdrawal Policy: It is the student’s responsibility to withdraw from a course. Instructors are allowed to withdraw students but students must not rely on their instructor to withdraw them if they wish to withdraw.

Austin Community College policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows:

Academic Freedom Statement: Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.

Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations, and homework. (See the Student Handbook.) Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution.

Student Discipline Statement: Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC's policy on student discipline can be found in the Student Handbook.

Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester. (See the Student Handbook.)