TRVM 2341-International Convention and Meeting
Management
Programs of Culinary Arts, Hospitality
Management, Travel & Tourism and Meeting and Event Planning
Updated 10/13/09
Course
Outline –
I would
like to announce that Sharon Schweitzer, JD, PHR will now be your instructor of
this course. Sharon brings years of the
study of International protocol, culture, and diplomacy.
I am
delighted that she has joined our team and you will be as well. Please give her the warmest of welcomes.
Date |
Subject to
discuss |
Notes/Reading |
Assignment |
|
Sept 3 |
Orientation
to the Course, Fundamentals What is
your Global IQ? |
Notes Text |
A1,
Chapter One Share
Assignment One (IAEE Newsletter) |
|
Sept 10 |
Decision
Factors |
Notes
(text) |
A2,
Chapter Two Share Assignment One Due |
|
Sept 17 |
Destination
Assessment |
A3,
Chapter Three |
|
|
Sept 24 |
Cultural
Considerations http://www.pcma.org/x9.xml ( PCMA
online offers many articles and postings regarding International issues. You many choose from any of them) You may
also choose from
this site and share your insight from what you gained from these
fantastic presentations. |
A4,
Chapter Seven Share
Assignment Two Exam One Opens |
|
|
Oct 1 |
Organizing and Hosting Intl Events (Going on a Treat) |
Notes No Notes Tonight |
A5,
Chapter Four Share Assignment Two Due |
|
Oct 8 |
Program
Planning and Development Paul
Serff, CEO |
Notes
(PPT) |
A6,
Chapter Six |
|
Oct
15 |
Marketing
Internationally Sharon
Schweitzer, JD, PHR, http://www.austinprotocol.com/ |
Notes Introduction
of Sharon Schweitzer |
A7,
Chapter Eight |
|
Oct 22 |
Currency/Finances,
Contracts Share Assignment – You will
study about Destination Marketing Specialists and their place in the
international market |
Notes |
A8,
Chapter Five and Nine Share
Assignment Three Exam Two Opens |
|
Oct 29 |
Implementation Proposal Given In class |
Notes |
A9,
Chapter Ten Share Assignment Three Due |
|
Nov
5 |
Exhibiting and On Site |
Notes |
A10,
Chapter Eleven and Twelve |
|
Nov 12 |
Travel and Security Share Assignment-Will be
Assigned |
Notes |
A11,
Chapter Fourteen and Fifteen Share
Assignment Four |
|
Nov 19 |
Guest
Speaker/ On the Field |
Notes |
A12 Share Assignment Four Due Exam Three Opens Proposal
Due |
|
Nov 26 |
Thanksgiving- Be Safe and Be
Careful |
|
|
|
Dec 3 |
Guest
Speaker/ On the Field |
|
|
|
Dec 10 |
Class Wrap |
|
|
Assignments at-a-glance –
|
Assignment |
Due Date |
Details |
Point
Value |
|
Exam One- |
9/28 |
Blackboard- opens on 9/24 |
100 |
|
Exam Two- |
10/26 |
|
100 |
|
Exam
Three- |
11/23 |
|
100 |
|
Guest
Speaker / On the Field |
TBD |
75 per |
150 |
|
Share
Assignment One |
9/10 |
IAEE Newsletter (see outline for
hyperlink) |
10 |
|
Share
Assignment Two |
10/1 |
PCMS Site |
10 |
|
Share
Assignment Three |
10/29 |
Destination Management Site |
10 |
|
Share
Assignment Four |
11/12 |
Will Be assigned |
10 |
|
Proposal |
11/19 |
|
10 |
|
Attendance
(12 Attendance) |
Everyday |
|
60 |
|
|
|
TOTAL POINTS |
560 |
NOTE: THIS MAY CHANGE
Attendance-Each day you will write one paragraph about what you learned
in class. This is NOT a repeat of the
lecture notes. This is what you LEARNED
in class and what you plan to do reinforce that learning. You will need to turn in this assignment via
email no later than each THURSDAY of each week.
Share Assignments
These purposes
of these assignments are to expose you to the current news and events that are
occurring in the meeting and event industry internationally. You will be provided with the online
informational source which will be a newsletter, online trade magazine or
professional resource monthly brief to review for 1 week. During this week you should read this entire
source. When you return to class the
following week, I will divide the class into groups based on a subject in the
source and following my directed questions.
Each member of the group will have two questions to answer on their own
(worth 3 points per piece). I will give
each group 10-15 minutes to summarize their thoughts on the article and then
give a synopsis to the class. You will
be graded on how well you are prepared for the synopsis, your answers to your
given questions, and your participation with your group and your participation
with the class. You will receive up to 4
points for your participation.
Exams
All Exams
are given on the Blackboard System. The exam
is made up of multiple choice and short answer questions. Exams are over the material (chapters and
material presented in class) that has BEEN PRESENTED up to the point of the
exam ONLY. Exam One (Chapters 1-4) Exam
Two (Chapters 5-9) Exam Three (10-12, 14-15).
Exams will open on the night listed in the outline and will remain open
until the following Monday at midnight.
You may take the exam at anytime, however, you when you begin the exam
you can only take the exam once. You
will have 2.5 hours to take the exam.
If you do
not wish to take the exam online, you do have the option to take the exam in
the testing center or by pen and paper.
Please let me know and I will be happy to make any arrangements for you.
Proposal
You will be
assigned a RFP for an international event.
You will only be assigned a portion of the event in the conceptual
stage. You will have approximately 3
weeks to create this proposal and you will present this proposal one on one as
a sales pitch. You are completely
responsible for research, design, and planning.
This proposal is competitive and you will be competing with at least one
other person in the class on the same portion of the event.
Speaker / On the Field
This
assignment is an applied assignment where we will go offsite to study the
impact of global meeting and event planning.
You will be given extensive research to study prior to the excursion as
well the itinerary. We will be meeting
with other meeting and event planners so it will be imperative that you are
prepared.