HAMG 1391-Special Topics- Entrepreneurship and
Leadership
Programs of Culinary Arts, Hospitality Management, Travel & Tourism and
Meeting and Event Planning
10/6/09 Update
Course Outline – New Blog (click)
Your Notes will be brought
to class each evening and posted after class. Other links will be posted
by subject matter.
Date |
Subject to discuss |
Notes/Reading |
Assignment |
|
Aug 31 |
Orientation to the Course What makes you Successful-Really |
A1 |
|
|
Sept 7 |
Labor Day |
|
|
|
Sept 14 |
The Ideas and Your Life (Business Groups Come
Together, Imitations Or Icons Assigned) |
(Slides-not text) |
A2 Brain Drain – Creative Innovation |
|
Sept 21 |
Ideas vs.
Opportunities, Planning is
not Accounting ONLY TEAMS WILL MEET
TONIGHT. We will not meet as a class (notification sent
9/21/09 at 10:34 am) Your assignment tonight is to create a final foundation for your
team’s idea. The two links above will
take you to the bplans.com site that will begin to assist you in researching
how to formulate this plan. You have also been given
your software which houses over 500+ sample plans that your team can begin to
review. Each team member has a
downloadable copy of bplan. This is a
one time load copy only. Next week, it is critical
that this work is done so the team can begin strategizing venture management. |
|
A3
Please watch this video
before class: What is The
Value of Your Idea? How Do You Protect It? Assignment (choose two as a team to discuss for 9/28) Startups Videos
|
|
Sept 28 |
Financials and Ventures Risk Management Asso-compare your idea
to risk Moot Corp-The
Moot Corp competition is a major international competition for business presentations
and plans at the MBA level and is organized by the Entrepreneurship-The
Kauffman Foundation site provides a broad array of resources and information
for entrepreneurs. It includes a resource center, news, events, research
studies, and topic-specific content. |
A4 Pitch It! Due (tips) http://articles.bplans.com/financing-a-business |
|
|
Oct 5 |
ISES Meeting |
|
A5 |
|
Oct 12 |
Customer Intelligence |
Notes |
A6 Business Concept Due *New Due
Date |
|
Oct 19 |
Marketing |
Note |
A7 Financial Plan
Due |
|
Oct 26 |
Performance I |
Notes |
A8 Marketing Plan Due
Brain
Drain -Leadership by Fire |
|
Nov 2 |
Performance II |
Notes |
A9 Elevator
Pitch One |
|
Nov 9 |
The Money Makers |
Notes |
A10 Imitation or
Icon Due |
|
Nov 16 |
Sustainability |
Notes |
A11 Human
Resources Plan Due |
|
Nov 23 |
Whew! Work Night |
Notes |
A12 |
|
Nov 30 |
Business Plan
Presentations |
Notes |
A13 Elevator Pitch Two |
|
Dec 7 |
Class Wrap |
|
|
Assignments at-a-glance –
|
Assignment |
Due Date |
Details |
Point Value |
|
Pitch It! |
9/28 |
|
40 |
|
Imitation or Icon |
11/9 |
|
75 |
|
Guest Speaker / On the
Field |
TBD |
|
10 |
|
Brain Drains |
TBA |
3 at 15 per (in class
exercises) 09/14/09, 10/26/09 |
45 |
|
Leadership by Fire |
10/26 |
In class |
45 |
|
Business Plan |
11/30 |
See due dates for
periodic due dates |
100 |
|
Attendance (13 Attendance) |
Everyday |
|
65 |
|
|
|
TOTAL POINTS |
380 |
Attendance-Each day you
will write one paragraph about what you learned in class. This is NOT a
repeat of the lecture notes. This is what you LEARNED in class and what
you plan to do reinforce that learning. You will need to turn in this
assignment via email no later than each THURSDAY of each week. vlawrenc@austincc.edu
Pitch It!
The purpose of this
assignment is for you to be able to successfully propose, convince, entice and
prepare an audience to desire to learn more about an idea you have. Though
the idea will be your own, you will be restricted on what you can use to pitch
your idea. You cannot bring any outside materials.
Business Plan
This course will focus on
exploring entrepreneurship opportunities in the hospitality industry, such as
hotels, motels, bed and breakfast establishments, restaurants, food supplies,
supplementary services, etc. in the hospitality logistic chain. This assignment
provides you the best opportunity to start the planning process. This assignment may be done in group of no more than three
students. Each group is required to
develop a business plan for a concept related to hospitality of their own
interest. Each group needs to keep a journal documenting all study
activities. You need to turn in the journal at the end of this semester.
The objective of a business
plan is to provide a blueprint to start and run a business. A good
business plan requires a tremendous amount of time and effort to think,
explore, research, debate, assess, and evaluate the business idea. The
purpose is to provide answers to the following questions, in order to reduce
the risk of failure and to assure success. What is the business idea? How will
you make money? What value is the business creating? Is there a market
for your produce/service? Who are the competitors? How competitive is the
market? Can you offer the product/service at an acceptable and profitable
price? What are your costs, expenses, and revenues? How and where will
you get funds for your business? How will you repay your creditors and
investors? Can you create a sustainable competitive advantage that you can
successfully exploit?
The business plan should
address the following issues:
n
Executive Summary
n
General Company Description
l Present and anticipated competition
l SWOT analysis
n
Products and Services
Marketing Plan
l Market research
l Discussion of potential customers
Demographics, business environment, and
lifestyle
l Break-even analysis
n
Operational Plan
Five forces analysis
Management and Organization
l
n
Personal Financial Statement
Startup Expenses and Capitalization
l
Financial Plan
l Financing plan to assure sources of capital
Appendix—supporting documents
Requirements:
A professionally prepared business plan. Each business plan needs to prepare a
20-minute presentation.
|
Download business plan
template from |
|
Introduction to business
plan Study a free business plan
from www.bplans.com |
Imitation or Icon
Each student will be allowed
to choose a successful entrepreneur from a list. Materials will be provided
but this will not limit the student from finding additional material to aid in
this assignment. Each student will study this individual carefully and
determine whether or not the traits of this individual match their own to
enhance their goals to become an icon. On the due date, the student will
present their review and the goals. A directed presentation sheet will be
provided to assist.
Check it out – I have added a new Blog of materials that I
find. If you come across something let
me know.
The following suggested blog articles emphasize my belief
that an idea has no value. Ideas on their own are just not that important.
A
Really Good Answer to a Very Common Question
“What
Were They Thinking?” Awards
Forget it;
Your Idea has no Value
If
Execution is What Matters, Where Does That Leave Ideas?
Slippery
Idea Ownership Updated