Programs of Culinary Arts, Hospitality Management, Travel and Tourism and Meeting and Event Planning

REPORT 5

SITUATION ANALYSIS REPORT

NAME __________________________________________________________________________

DATE ___________________________________________________________________________

EMPLOYER _____________________________________________________________________

Answer the following questions in as much detail as possible. Use a separate sheet of paper for your answers.Remember to put your name on your report.

NOTE: OF ALL OF YOUR REPORTS, THIS IS THE MOST SIGNIFICANT.Brief incomplete answers will be penalized.This report will not be accepted if it is handwritten.

A. Describe your employer's firm.

B. Describe your employer's target market.

C. How has your employer positioned the firm in the market?

D. How many direct competitors does your employer have and who are they?

E. Who does your employer consider as indirect competitors?

F. Where does your employer feel they rank in the competitive scheme?

G. Is your employer's organization growing or decreasing (in terms of employees AND gross income)?

H. At what rate it is growing or decreasing (%)?

I. Why?

Use 5 or 6 separate sheets of paper to answer these questions IN DETAIL