Marketing

Marketing professionals find creative ways to help businesses spread the word and grow profits. Discover your place in this exciting field by pursuing an associate degree or career certificate at Austin Community College. Our Marketing Program covers the principles of advertising, social networking, fashion retailing, finance, and much more.

Pride Points

Concordia 3+1 eligible 

Accredited by ACBSP

Digital marketing opportunities 

ACBSP Accredited

ACC’s Marketing Program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Career & Salary Information

Marketing is essential to the success of any organization, whether it be a major corporation, nonprofit, or advertising agency. Check out some career possibilities below.

Click each title to learn more about important career information such as employment rates, and average salary in our region.

  • Market Research Analysts and Marketing Specialists

    Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


    Hourly Wage: $


    Currently Employed:



    Projections:

    # people are employed as Market Research Analysts and Marketing Specialists. This number is expected to # over the next four years.


    Austin Community College MSA Map
  • Marketing Managers

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


    Hourly Wage: $


    Currently Employed:



    Projections:

    # people are employed as Marketing Managers. This number is expected to # over the next four years.


    Austin Community College MSA Map
  • Search Marketing Strategists

    Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.


    Hourly Wage: $


    Currently Employed:



    Projections:

    # people are employed as Search Marketing Strategists. This number is expected to # over the next four years.


    Austin Community College MSA Map

Awards & Program Maps

 

Choose the Award Path That’s Right for You

ACC offers stackable credentials. Certificates prepare you for a career change or career advancement and often include credits that count toward associate degrees. Associate degrees further increase your employability and help you build a strong foundation for university transfer. Learn more.

Explore awards in this program and follow program maps to stay on track:

Associate of Applied Science Degree

Marketing

Certificate Level 1

Marketing Level 1

Certificate Level 2

Social Media/Digital Marketing Level 2

Occupational Skills Award

Retail Management in Marketing