Marketing professionals help businesses succeed by applying creativity and insight to trends and data. ACC’s Marketing Program covers the principles of advertising, promotion, fashion retailing, and finance. An associate degree in marketing can qualify you for jobs in retail sales and entry-level positions in sales and marketing.
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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Hourly Wage: $
# people are employed as Marketing Managers. This number is expected to # over the next four years.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Hourly Wage: $
# people are employed as Search Marketing Strategists. This number is expected to # over the next four years.
Choose the award path that’s right for you. ACC offers a variety of degrees and certificates to get you ready for the next step in your academic and career journey.