AUSTIN COMMUNITY COLLEGE
CARES ACT HIGHER EDUCATION EMERGENCY RELIEF FUNDS REPORT #2
July 2, 2020
While the U.S. Department of Education (ED) develops a process for institutions to directly provide the required reporting data, it has in the meantime called for institutions to make easily accessible to the public — via the institution's website — the following items:
On April 10, 2020, Dr. Richard Rhodes, ACC chancellor/CEO, signed and submitted to the Department of Education (DOE) the Certification and Agreement for a formula grant under the Coronavirus Aid, Relief, and Economic Security ACT Higher Education Emergency Relief Fund (CARES HEERF). ACC intends to use these funds for emergency aid to students. In compliance with DOE mandate that 50% of total ACC CARES HEERF funds awarded go directly to student aid. ACC was awarded $13, 907,000, of which $6,953,900 (50% of total award) has been earmarked for student aid.
ACC has received $6,953,900 to be used for CARES Act Student Aid.
(b) The total amount distributed between May 29, 2020 - July 2, 2020, the second reporting period: $537,789.10
The CARES Aid application and disbursements were paused during the intersession between spring and summer terms. Applications opened again on Friday, May 29, the weekend before the summer semester began. The Summer I term started on June 1, 2020.
7,031 students (this excludes students enrolled in online courses and suspended SAP)
3,708 students total have received an emergency financial aid grant from the CARES Act Higher Education Emergency Fund as of July 2, 2020.
Austin Community College convened a committee with membership from the chancellor's cabinet, the business office, the financial aid office, the ACC foundation office, student affairs communication, ACC marketing, student support advocates, and enrollment management. The following brief was developed:
Overview: On April 20, 2020, ACC received $6,953,900 from the Department of Education as part of the CARES Act Higher Education Emergency Relief Fund. ACC will distribute these emergency funds to students who have experienced or are faced with disruptions of education due to COVID-19. The coronavirus has negatively impacted the health and wellness of ACC students and their families, as well as the regional economy. ACC is keenly aware that the COVID-19 impact has exacerbated pre-existing systemic inequalities and has affected Central Texas’s marginalized communities more deeply than others. In a coordinated effort, ACC will swiftly distribute funds in such a way that it empowers students to use them for their greatest priorities, such as food, housing, health care, child care, learning materials, and more. With the distribution of funding, students will have access to ACC’s full social support resources.
Student Eligibility:
Application:
Processing and Distribution of Emergency Funds
CARES Act Student Aid Design
Below, is an example of the CARES Act Student Aid design used across multiple web and social media channels to build awareness of and promote access to the CARES Act funds for students.
Date |
Type |
Description |
Link |
---|---|---|---|
4/10/2020 |
|
Chancellor's Communication for Faculty/Staff and Students |
COVID 19: CARES Act Stimulus Award to ACC | Students, Faculty & Staff |
4/18/ 2020 |
Newsletter |
Student Affairs Newsletter: CARES Act Funding Info |
Student Remote Support Weekly Newsletter |
4/24/2020 |
|
Sent by Vice Chancellor of Student Affairs, CARES Funds Update |
CARES Funds Update & BankMobile Message |
4/29/2020 |
Webpage Launch |
Coronavirus Aid, Relief, and Economic Security (CARES) Act Student Aid webpage & request form(by Maxient) launched |
CARES Act Student Aid |
4/29/2020 |
|
Sent by Vice Chancellor of Student Affairs to all students alerting them the application was available. |
CARES Act Student Aid -- Application Now Available |
4/30/2020 |
Social Media |
Times are tough, but ACC is here to help you stay on track. The ACC CARES Act Student Aid is now available. Current and new students who have been affected by COVID-19 can apply for financial support. Click here to start: www.austincc.edu/caresaid #ACC4Everyone |
Facebook:
Twitter:
Instagram:
LinkedIn: |
5/2/2020 |
Newsletter |
Student Affairs Newsletter: CARES Act Student Aid, Nite in the Life Recap, & Hear From Other ACC Students |
|
5/14/2020 |
Webpage Update |
Provided banner with CARES update directing students to when the form would be available for summer enrolled students. |
CARES Act Student Aid |
5/16/2020 |
Newsletter |
Student Affairs Newsletter: You Did it! Grade options, food distribution, CARES Student Aid Update, and more! |
Student Affairs Newsletter: You Did it! Grade options, food distribution, and CARES Update more! |
6/5/2020 |
Newsletter |
Brief mention of CARES Student Aid under the Remote Services Portion. |
|
6/26/2020 |
|
Mention of CARES Act Student Aid -- with special highlight for technology needs. |
|
6/27/2020 |
Newsletter |
Article around CARES Act Student Aid with tips to consider and an additional mention of CARES Act Student Aid for technology needs. |
How they found it: Search Query top 10:
Our search query showed that users knew that ACC had CARES Act and searched directly on it or hoping that the college had the program in place.
Query | Clicks | Impressions | CTR | Position |
---|---|---|---|---|
acc cares act | 682 | 784 | 86.99% | 1.02 |
cares act acc | 104 | 118 | 88.14% | 1.03 |
austin community college cares act | 77 | 91 | 84.62% | 1 |
acc cares act student aid | 28 | 35 | 80% | 1 |
cares act austin community college | 12 | 12 | 100% | 1 |
cares act covid relief fund for college | 11 | 388 | 2.84% | 9.45 |
cares act covid relief fund | 9 | 661 | 1.36% | 15.07 |
cares act covid relief college | 7 | 1080 | 0.65% | 9.4 |
cares act college students | 7 | 131 | 5.34% | 23.34 |
Traffic:
With 16,194 Pageviews and 14,013 of those being unique, users generally visited the page a single time -- the Student Banner on the Students page being the top performer as far as graphical adverts. Most users found the page organically through search or a direct click from messaging.
CTA Clicks -- Click to the application form itself:
Over 5,678 clicks from the page to the application form itself shows a 35% conversion for the CTA. Considering the content, we are respecting this as a very high conversion rate.
External Media
The Office of Communications & Marketing generated targeted media awareness to elevate this news in the community with coverage airing and publishing across multiple media outlets. Within the first 24 hours of announcing applications open, ACC generated eight different media reports. Through external efforts, the reach of information hit more than 2 million people in the community.
Media Advisory
Sent:
Media Coverage
April 16:
April 30:
May 1:
Spectrum Austin:ACC begins to accept CARES applications