AUSTIN COMMUNITY COLLEGE
HIGHER EDUCATION EMERGENCY RELIEF FUNDS REPORT #1 -- ARP
June 30, 2021
While the U.S. Department of Education (ED) develops a process for institutions to directly provide the required reporting data, it has in the meantime called for institutions to make easily accessible to the public — via the institution's website — the following items:
On June 16 , 2021, Dr. Richard Rhodes, ACC chancellor/CEO, received the Grant Award Notification (GAN) from the Department of Education (ED) under the American relief Plan (ARP Act HEERF III). ACC intends to use the maximum amount possible for emergency aid to students. In compliance with ED who provided a new formula of funding in financial aid grants to students to be provided under sections ARP (a) (1) allocation table and ARP (a) (1) methodology table of the American Rescue Plan (ARP Act). The minimum allocated to emergency aid to students is $29,440,152.
ACC has received $29,440,152 to be used for ARP Act Student Aid.
(b) The total amount distributed between July1 and September 30, the second
reporting period: $7,554,165
36,215 students
3,744 students
Austin Community College convened a committee with membership from the Chancellor’s cabinet, the Business Office, the Financial Aid Office, the ACC Foundation, Student Affairs Communication, ACC Marketing, Student Support Advocates, and Enrollment Management. The following brief was developed:
Overview: On June 16, 2021, ACC received $29,440,152 from the Department of Education as part of the ARP Higher Education Emergency Relief Fund. ACC will distribute these emergency funds to students who have experienced or are faced with disruptions of education due to COVID-19. The coronavirus has negatively impacted the health and wellness of ACC students and their families, as well as the regional economy. ACC is keenly aware that the COVID-19 impact has exacerbated pre-existing systemic inequalities and has affected Central Texas’s marginalized communities more deeply than others. In a coordinated effort, ACC will swiftly distribute funds in such a way that it empowers students to use them for their greatest priorities, such as food, housing, health care, child care, learning materials, and more. With the distribution of funding, students will have access to ACC’s full social support resources. ACC has limited the award to $2,500 per student per semester.
ARP requires that institutions prioritize students with exceptional need, such as students who receive Pell Grants or with extraordinary financial circumstances, in awarding emergency financial aid grants to students. Due to limited funding, ACC will prioritize currently enrolled students, Pell-eligible students, and other high need populations. ACC prioritized undocumented and DACA students (starting summer 2021 after updated HEERF guidance was provided in May 2021) because these students have faced significant challenges qualifying for financial aid and emergency relief.
On May 11, 2021, ED issued the following updated guidance regarding student eligibility for any remaining ARP HEERF III funds:
Application:
○ ARP Act Student Aid Website: https://www.austincc.edu/students/financial-aid/american-rescue-plan
○ The application is hosted on a secure Client Resource Management (CRM) system, Maxient, which our teams use to process and follow-up on requests.
○ ChatBot implemented to answer student questions on a 24/7 basis.
Processing and Distribution of Emergency Funds
○ The new online application for Student Aid is a single point of entry for ARP and Student Emergency Funds.
○ After a student submits their ARP application, it is be routed for funding based on the eligibility status of the student
○ It may take 3 - 5 days for disbursements of funds once an application is complete (during peak)
○ ACC Business Office processes disbursements 5 days a week
7) Any instructions, directions, or guidance provided by the institution to students concerning the emergency financial aid grants.
ARP Act Student Aid Design
Below, is an example of the ARP Student Aid design used across multiple web and social media channels to build awareness of and promote access to the ARP funds for students.
Student Communication
Fall 2021 (ARP) |
||||||
Communication Mode |
Student Population |
# students |
Constant Contact Link |
Date Proposed to send |
Date Sent |
Open Rate on CC Email |
|
Pell-eligible enrolled 221F (eligible & ineligible SAP - still qualify for ARP) |
3,148 |
8/05/2021 |
8/05/2021 |
Results: 90% Open Rate 49% CTR |
|
|
ACC Students Who Had Debt Forgiven |
888 |
9/15/2021 |
9/15/2021 |
Results: 26.9% Open Rate 7.6% CTR |
|
|
All Fall 21 Trad Students |
30,286 |
9/16/2021 |
9/16/2021 |
Results: 61.6% Open Rate 21.2% CTR |
|
|
Opt-In Text - Financial Aid Students |
7,827 |
9/28/2021 |
9/28/2021 |
Results: 50% Open Rate 7% CTR |
|
|
All Students with a 2021-2022 FAFSA |
18,944 |
9/28/2021 |
9/28/2021 |
Results: 49% Open Rate 9% CTR |
|
|
Parents of Dual Enrolled ACC Students |
1,098 |
10/1/2021 |
10/1/2021 |
Results: 52.2% Open Rate 3.6% CTR |
ARP Web Traffic from June 30, 2021 through September 30, 2021:
Analysis: The page URL for the relief program changed as the program name changed, the 2 reports above reflect the traffic for both. The combined overall page views for the information would be 34,180 in total. We see a major spike in mid-late September after a period of lower traffic volume that correlates with messaging and promotions on available funds/application open/close dates as previous patterns have shown.
How they found it: Search Query top 10:
Query |
Clicks |
Impressions |
acc cares act |
130 |
206 |
acc covid relief |
111 |
124 |
acc crrsa |
87 |
134 |
crrsa austin community college |
85 |
153 |
cares act acc |
41 |
51 |
crrsa acc |
18 |
21 |
acc covid relief fund |
13 |
16 |
cares acc |
12 |
24 |
coronavirus response and relief supplemental appropriations (crrsa) act |
9 |
197 |
Media Outreach from June 30, 2021 through September 30, 2021
Advisories/Pitches
Media Coverage
http://sites.austincc.edu/accent/financial-aid-for-beginners/