Successful brands communicate a strong vision through words and visuals that are consistent with the organization’s image and relevant to the audience. Brand standards reinforce the deeper personalities, culture, and behaviors of the academic institution.
The Austin Community College brand is recognized in the community, both for its reputation as an accessible and quality college destination. It is the charge of the Office of College Relations and Marketing to reinforce and safeguard the ACC brand identity through consistent visual imagery and messaging.
Austin Community College provides accessible and valuable learning opportunities in a supportive environment dedicated to empowering students and enriching the Central Texas community.
Brand character is the personality and tone of the organization. ACC was described in five key traits:
The college's brand identity is a complex set of logos, graphics, colors, text elements, and messages that create a perception that sets us apart from other institutions. Great care goes into developing the ACC identity with the goal of promoting and protecting the brand. Each component works together to assure a consistent look and feel in our materials. We have developed brand standards that when used by all can strengthen the college's brand.
ACC’s visual toolkit includes the institutional logo, colors, and typefaces that are associated with the ACC brand. These graphic components, and the rules that govern their use, create consistency in all communications across digital and print channels. The Branding Guidelines reinforce the institution’s messages, creating a unified, strong, collegewide identity. Using a basic set of rules ensures that all ACC communications are easily identifiable as coming from the same college.
The brand components are:
The editorial guide helps writers, editors, and others present information clearly and consistently. We update the style guide regularly as new situations, new words, and new kinds of communications develop.
The social media guidelines and best practices maximize promotions across social media platforms, ensures standardized branding, and encourages universal voice and style.
The web style guide ensures consistency, usability, and standardized ACC branding across college website.