The following guidelines and best practices address the use of social media for official college communications. They are not intended to apply to websites and/or social media sites created and maintained by faculty and staff on their own time and without use of ACC technology or resources. However, these guidelines are good best practices for any social media interaction.
Creating a successful social media page requires careful planning and resource allocation. Before you begin to use social media on behalf of ACC, please remember the following:
This document does not affect other ACC policies that might apply to use of social media, including, but not limited to the harassment policy, computer use policy, and workplace violence policy. If your use of social media would violate any of the institution’s policies in another forum, it will also violate them in an online forum.
Before starting a social media site for your office or department, make sure you have approval from a supervisor. Only ACC employees authorized by their office or department may be a content owner or administrator for college social media websites.
Posting about students and their success is a great way to promote programs and stories. With that said, not every student wants to be featured on social media. When creating your content, verbal approval from a student is required, but a Photo Release Form is not required. For larger social media projects, such as youtube videos and marketing campaigns, please use this Photo Release Form.
Having multiple content owners or administrators at all times for every social media application will ensure that the application can continue to thrive and be updated regularly even if one of the existing administrators changes jobs or leaves the college.
A social media site will only be effective if the administrators take the necessary time to generate interesting and interactive content and build relationships with the online community. While regular and timely updates and discussions are key to building your community, also keep in mind that you don’t want to overload your audiences with too much information.
To maximize exposure and participation with your social media site you will want to make it as easy as possible for people to find it when searching online. A couple of suggestions on how to do this:
If you are creating a social media site on behalf of ACC, use official logos and graphics that represent and adhere to the logo guidelines.
The ACC Public Information and College Marketing Department can provide guidance with graphics and design for your social media site.
Charitable contributions to or on behalf of the ACC Foundation or any other 501(c)(3) organization whose mission is to support ACC, cannot be solicited, nor can they be accepted, unless approved in advance by the foundation.