GENERAL INFORMATION FOR THE PRINCIPLES OF MARKETING
DIL STUDENT
ONL COURSE INFORMATION
ONL courses are designed for anyone, who has scheduling problems,
work-schedules that conflict with normal class times, or any reason they may
have. Some students are concerned about the transferability or status of ONL
courses. The course content, college credit and transferability are equivalent
to those offered in the classroom. The
first step to success is your Distance Learning MANDATORY course orientation on Aug 29, 2016.
Marketing 1311 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise. It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.
You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.
Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.
You must be able to communicate with the instructor by email. You need an individual account, which is not shared with anyone else. In EVERY email message you send me, the subject line must include MK 1311, ONL. Also your first and last name must be included somewhere in the message.
Tests will be taken on-campus in the Testing Centers. Testing center information is at http://www.austincc.edu/testctr/. You must have your ACC ID in order to take a test in an ACC testing center. Additional information about testing will be available in Blackboard.
As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.
Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources.
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu. Distance
Learning Help Line is open 8am to 5pm Monday-Friday.
I believe that you can expect to
spend between 3 to 4 hours per chapter of reading, doing assignments, and
preparing for the exam. Of course this may vary from student to student. The
more time and effort you put into your class, the more you will derive from it.
I hope you approach this course as a learning adventure and that it is both
informative and a great opportunity for you.
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (MKT 1013)
REQUIRED TEXT/MATERIALS
PRINCIPLES OF MARKETING, MRKG 1311
Required
Materials for: MRKG 1311
The required textbook for this course is a custom version of Marketing, 13th edition, by Kerin, Hartley, and Rudelius. The book has been customized to meet the needs of this course and save you money. During the course, you will also be required to complete a variety of assignments that will be delivered via ConnectPlus, an innovative online learning system that is integrated with the Kerin text and proven to help students achieve greater success. Assignments completed in ConnectPlus will make up a significant portion of your total grade in this course so you should arrange access immediately.
To access and
purchase ConnectPlus:
Click the first Connect assignment
in your Blackboard course. You'll be prompted to either login with an
existing Connect account username and password, or to create a new account.
Then enter your access code, purchase digital access online or begin a
free trial period. Once you've completed your selection, you'll arrive at
the start of your first Connect assignment.
If you also want to purchase a print text, you can buy a loose-leaf version of your book with the click on a button from within ConnectPlus.
Student Options for Purchasing
SUPPORT:
If you
need any Technical Support, please contact McGraw-Hill Customer Experience at
(800) 331-5094
Please be sure to get your
case number for future reference when you call the CXG line.
FAQs: http://www.connectstudentsuccess.com/
This course is an Internet ONL course.
COURSE RATIONALE
The purpose of this course is to prepare
the student to identify the marketing mix components in relation to market
segmentation; explain the economic, psychological, sociological, and global
factors, which influence consumer and organizational decision-making processes;
and interpret market research data to forecast industry trends and meet
customer demands. This course will help
students develop the understanding and skills necessary to become successful
marketers. This course integrates the
IMC approach, and places an emphasis on decision-making. Seven perspectives of
marketing: global, relationship, ethics, customer value, productivity,
technology, entrepreneurship, is included in this course. Principles of
Marketing is not just about textbook learning: it challenges students to use their
critical/creative skills in all aspects of Marketing, not just those covered in
this course.
COMMON COURSE LEARNING
OBJECTIVES/OUTCOMES
1. Understand how marketing is related to other business functions and its importance to the success of the business entity.
2. Understand the importance of consumer behavior as it relates to buying behavior.
3. Be able to identify, analyze, and use sources of marketing research information.
4. Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
5. Understand good marketing practices and techniques and how to apply them.
6. Be able to develop a sound Integrated Marketing Communications plan.
IMPORTANT DATES FOR FALL 2016
Exam One, Sept 28,
2016
Exam Two, Oct 24, 2016
Exam Three, Nov 21, 2016
Final, Dec 14, 2016
Nov 28, 2016 is the last day to drop for the 16 week session
Review exams are on the publishers’ web site and I strongly encourage you to take the review exams online before you take the tests. You must complete 4 exams this semester. The exams will be taken in the testing centers here at ACC. Each exam will be 50 multiple choice questions. Additional information about the exams will be available in blackboard. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center. Testing center information is at http://www.austincc.edu/testctr/
You may take one page of notes to the testing center when you take the
exam. It can be both front and
back.
IN ORDER TO TAKE AN EXAM AT A TESTING CENTER YOU MUST
SHOW YOUR STUDENT ID AND A CURRENT PHOTO ID. Student ID's should be mailed to
you or you can pick them up in the Bursar's office on the campuses.
Exams may be taken at the testing center nearest you.
Northridge, 512.223.4735
Riverside, 512.223.6242
Rio Grande, 512.223.3164
Cypress Creek, 512.223.2075
Pinnacle, 512.223.8002
Round Rock, 512.223.0142
Fredericksburg, 1.830.997.6363
Eastview, 512.223.5145
South Austin Campus, 512.223.9240
Elgin, 512.223.9420
Hays, 512.223.6896
Highland, 512.223.
The testing center requires that you begin the exam at least one hour before
closing.
Please see specific information about the policies and procedures of your
Testing Center at their Web site or pick up a guide from the Testing Center.
http://www.austincc.edu/testctr/
Exam reviews are in
Blackboard. I encourage you to use this
as a study review.
Grades will be based
on the following areas of performance.
Tests consist of 50 multiple choice questions and each question has a value of
3 points.
Exams
Exam One 150 points -
Chapters 1,2,3,4, 5, 6
Exam Two 150 points - Chapters 7,8,9,10,11
Exam Three 150 points - Chapters 12,13,14,15,16,17
Final 150 points - Chapters 18,19,20,21,22
Exams Total 600 points
Video Assignments
Chapter 4 Toyota Video Case has a value of 40
points.
Chapter 15 Amazon Video Case has a value of 40 points.
Chapter 18 Google Video Case has a value of 40 points.
Chapter 22 General Mills Video Case has a value of 40 points.
Video Cases Total 160 points
Discussion Board
Email Instructor has a value of 10 points
Biography has a value of 20 points
Discussion Board One has a value of 25 points
Discussion Board Two has a value of 25 points
Discussion Board Three has a value of 25 points
Discussion Board four has a value of 25 points
All Discussion Board
Total 130 points
In order to earn the full 130 points you must participate in all bulletin board discussions and orientation. Discussion topics will be established throughout the class. To earn points you must participate by either stating your comments to the topic (that I provide) or responding to your classmates’ posts. Comments should be well thought out and in complete sentences. You should check the bulletin board at least twice a week for any bulletin boards that may be established in order to discuss a topic. More information about bulletin board discussions will be provided in Blackboard.
Learn Smart Assignments are 5 points
per chapter (22 chapters) for a total of 110 points.
Learn Smart Total 110 points
All assignments plus Discussion Board will
total 400 points.
You are expected to complete the assignments without collaboration or
assistance.
Exams plus assignments equal 1000
A=900-1000points// B=800-899 points//
C=700-799 points// D=600-699 points F Below 600
points.
Notice
that it is possible to earn quite a lot of credit in this course for work other
than tests. For instance, a student who is struggling in this class
might only make a 90 on a test. This is a fairly low grade, since it is
90/150 = 60%, which is equivalent to a D on that test. Suppose this
student made that grade on each of the four tests, so his total points for the
tests was 4*90 = 360. If he also did all the non-test work in
the course perfectly, he could earn 400 points, and so his point total is 760,
which is a grade of C.
PRINCIPLES OF MARKETING ASSIGNMENT/EXAM FLOW CHART
16 Week Session
You must complete the following assignments.
Assignments |
Due Date (16 week) |
Type |
Point Value |
Email
Instructor |
Aug 29 |
Orientation |
10
points |
Bios |
Aug 29 |
Student
Biography |
10
points |
Chapter 1 |
Sept 6 |
Learn Smart |
5 points |
Chapter 2 |
Sept 10 |
Learn Smart |
5 points |
Chapter 3 |
Sept 14 |
Learn Smart |
5 points |
Chapter 4 |
Sept 20 |
Learn Smart |
5 points |
Chapter 4 |
Sept 21 |
Toyota Video Case |
40 points |
Chapter 5 |
Sept 22 |
Learn Smart |
5 points |
Chapter 6 |
Sept 26 |
Learn Smart |
5 points |
EXAM 1 |
Sept 28 |
Exam 1 |
150 points |
Chapter 7 |
Oct 6 |
Learn Smart |
5 points |
DB 1 |
Oct 8 |
Discussion
Board |
25
points |
Chapter 8 |
Oct 11 |
Learn Smart |
5 points |
Chapter 9 |
Oct 15 |
Learn Smart |
5 points |
Chapter 10 |
Oct 18 |
Learn Smart |
5 points |
Chapter 11 |
Oct 19 |
Learn Smart |
5 points |
EXAM 2 |
Oct 24 |
Exam 2 |
150 points |
DB 2 |
Oct 25 |
Discussion
Board |
25
points |
Chapter 12 |
Oct 26 |
Learn Smart |
5 points |
Chapter 13 |
Oct 27 |
Learn Smart |
5 points |
Chapter 14 |
Nov 4 |
Learn Smart |
5 points |
Chapter 15 |
Nov 6 |
Amazon Video Case |
40 points |
Chapter 15 |
Nov 8 |
Learn Smart |
5 points |
DB 3 |
Nov 10 |
Discussion
Board |
25
points |
Chapter 16 |
Nov 12 |
Learn Smart |
5 points |
EXAM 3 |
Nov 21 |
EXAM 3 |
150 points |
Chapter 17 |
Nov 25 |
Learn Smart |
5 points |
Chapter 18 |
Nov 27 |
Learn Smart |
5 points |
Chapter 18 |
Nov 28 |
Google Video Case |
40 points |
Chapter 19 |
Dec 1 |
Learn Smart |
5 points |
DB 4 |
Dec 4 |
Discussion
Board |
25
points |
Chapter 20 |
Dec 6 |
Learn Smart |
10 points |
Chapter 21 |
Dec 8 |
Learn Smart |
10 points |
Chapter 22 |
Dec 10 |
General Mills Video Case |
40 points |
Chapter 22 |
Dec 12 |
Learn Smart |
10 points |
EXAM 4 |
Dec 14 |
EXAM 4 |
150 points |
ASSIGNMENTS
MAY BE TURNED IN EARLY! Assignments are due before midnight on assigned day.
EXTRA CREDIT
When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam)
Read an article concerning some aspect of Marketing. http://www.adage.com has great articles. The article must relate to a topic that is covered in the text. Summarize the article in 1-2 pages, state which chapter and topic it relates to, and attach a copy of the article to your summary. This will be due on the day you take your exam.
The best place to find articles is on our Marketing Facebook page located at: https://www.facebook.com/MRKGatACC and if you use an article on our Facebook page I will double the value. Please tell me it’s off the Marketing Facebook page so I will remember to double your points to 20.
PRINCIPLES OF MARKETING
CLASS OUTLINE/CALENDAR FOR FALL 2016
16 week Class Schedule Aug 29 – Dec 14, 2016
This is the schedule for my MW class and will keep you on track.
Nov 28, 2016 last day to receive a W
Thanksgiving is November 24-25 and the campus is closed.
Month/Day Schedule |
Assignment |
Aug 29 |
First class day |
Aug 31 |
Chapter 1 – Creating customer relationships and value through marketing |
Sept 7 |
Chapter 2 – Developing successful marketing and organizational strategies |
Sept 12 |
Chapter 3 – Scanning the marketing environment |
Sept 14 |
Chapter 3, 4 – Ethical and social responsibility in marketing |
Sept 19 |
Chapter 4 – Ethical and social responsibility |
Sept 21 |
Chapter 5 – Understanding consumer behavior |
Sept 26 |
Chapter 6 – Understanding organizations as customers |
Sept 28 |
Exam One |
Oct 3 |
Chapter 7 – Understanding and reaching global consumers and markets |
Oct 5 |
Chapter 7 |
Oct 10 |
Chapter 8 – Marketing research from customers insights to actions |
Oct 12 |
Chapter 9 – Market segmentation, targeting and positioning |
Oct 17 |
Chapter 10 – Developing new products and services |
Oct 19 |
Chapter 11 – Managing successful products and brands |
Oct 24 |
Exam Two |
Oct 26 |
Chapter 12 – Services marketing |
Oct 31 |
Chapter 13 – Building the price foundation |
Nov 2 |
Chapter 14 – Arriving at the final price |
Nov 7 |
Chapter 15, 16 - Managing marketing channels and supply chain |
Nov 9 |
Chapter 16 – Retailing and wholesaling |
Nov 14 |
Chapter 16, 17 – Integrated marketing communications and direct marketing |
Nov 16 |
Chapter 17 – integrated marketing communications and direct marketing |
Nov 21 |
Exam Three |
Nov 23 |
Chapter 18 – Advertising, sales promotion, and public relations |
Nov 28 |
Chapter 18, 19 Using social media to connect with consumers |
Nov 30 |
Chapter 19 – Using social media to connect with consumers |
Dec 5 |
Chapter 19, 20 – Personal selling and sales management |
Dec 7 |
Chapter 21, 22 – Implementing interactive and multichannel marketing |
Dec 12 |
Chapter 22 – Pulling it all together: the strategic marketing process |
Dec 14 |
Final |
INSTRUCTOR CLASS
POLICIES
v Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. The final must be taken at the scheduled time. There is no make-up for the final.
v Student
Withdrawal Policy – It is the responsibility of the student to withdraw from
this class. If you are unable to
complete this course due to illness, moving, etc., please officially drop or
you will receive an F. Remember that Nov
28, 2015 is the last day to officially drop.
v Assignments
will not be accepted late. Academic work
submitted will be your thought, research, or self-expression. Absolutely no Plagiarism.
v Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.
v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help you!
v All students must take the final, no exceptions.
DEPARTMENTAL
COURSE/CLASS POLICIES
Departmental policies
for Incompletes, Attendance, and Withdrawal are as follows:
Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.
Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.
AUSTIN COMMUNITY
COLLEGE POLICIES
Withdrawal
Policy
It is the responsibility of each student to
ensure that his or her name is removed from the roll should he or she decide to
withdraw from the class. The instructor
does, however, reserve the right to drop a student should he or she feel it is
necessary. If a student decides to
withdraw, he or she should also verify that the withdrawal is submitted before
the Final Withdrawal Date. The student
is also strongly encouraged to retain their copy of the withdrawal form for
their records.
Students who enroll for the third or subsequent time in a course taken since Fall, 2002, may be charged a higher tuition rate, for that course.
State law permits students to withdraw from no more than six courses during their entire undergraduate career at Texas public colleges or universities. With certain exceptions, all course withdrawals automatically count towards this limit. Details regarding this policy can be found in the ACC college catalog.
Statement on Scholastic Dishonesty
A student attending ACC assumes responsibility for conduct compatible with the mission of the college as an educational institution. Students have the responsibility to submit coursework that is the result of their own thought, research, or self-expression. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations. Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, and falsifying documents. Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an “F” in the course and/or expulsion from the college. See the Student Standards of Conduct and Disciplinary Process and other policies at http://www.austincc.edu/current/needtoknow
Student Rights and Responsibilities
Students at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process. Opportunity for students to examine and question pertinent data and assumptions of a given discipline, guided by the evidence of scholarly research, is appropriate in a learning environment. This concept is accompanied by an equally demanding concept of responsibility on the part of the student. As willing partners in learning, students must comply with college rules and procedures.
Statement on Students with Disabilities
Each ACC campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through the Office for Students with Disabilities (OSD). Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester, otherwise the provision of accommodations may be delayed.
Students who have received approval for accommodations from OSD for this course must provide the instructor with the ‘Notice of Approved Accommodations’ from OSD before accommodations will be provided. Arrangements for academic accommodations can only be made after the instructor receives the ‘Notice of Approved Accommodations’ from the student.
Students with approved accommodations are encouraged to submit the ‘Notice of Approved Accommodations’ to the instructor at the beginning of the semester because a reasonable amount of time may be needed to prepare and arrange for the accommodations.
Additional information about the Office for Students with Disabilities is available at http://www.austincc.edu/sas
Safety Statement
Austin
Community College is committed to providing a safe and healthy environment for
study and work. You are expected to learn and comply with ACC environmental,
health and safety procedures and agree to follow ACC safety policies. Additional
information on these can be found at http://www.austincc.edu/ehs.
Because some health and safety circumstances are beyond our control, we ask
that you become familiar with the Emergency Procedures poster and Campus Safety
Plan map in each classroom. Additional information about emergency procedures
and how to sign up for ACC Emergency Alerts to be notified in the event of a
serious emergency can be found at http://www.austincc.edu/ehs
Please note, you are expected to
conduct yourself professionally with respect and courtesy to all. Anyone who
thoughtlessly or intentionally jeopardizes the health or safety of another
individual will be dismissed from the day’s activity, may be withdrawn from the
class, and/or barred from attending future activities.
You are expected to conduct yourself professionally with
respect and courtesy to all. Anyone who thoughtlessly or intentionally
jeopardizes the health or safety of another individual will be immediately
dismissed from the day’s activity, may be withdrawn from the class, and/or
barred from attending future activities.
Use of ACC email
All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify you of any college related emergencies using this account. Students should only expect to receive email communication from their instructor using this account. Likewise, students should use their ACCmail account when communicating with instructors and staff. Instructions for activating an ACCmail account can be found at http://www.austincc.edu/accmail/
Testing Center Policy
Under certain circumstances, an instructor may have students take an examination in a testing center. Students using the Academic Testing Center must govern themselves according to the Student Guide for Use of ACC Testing Centers and should read the entire guide before going to take the exam. To request an exam, one must have:
Do NOT bring cell phones to the Testing Center. Having your cell phone in the testing room, regardless of whether it is on or off, will revoke your testing privileges for the remainder of the semester. ACC Testing Center policies can be found at http://www.austincc.edu/testctr/
Student And Instructional Services
ACC strives to provide exemplary support to its students
and offers a broad variety of opportunities and services. Information on these services and support
systems is available at: http://www.austincc.edu/support/
Links to many student services and other information can be found at: http://www.austincc.edu/current/
ACC Learning Labs provide free tutoring services to all ACC
students currently enrolled in the course to be tutored. The tutor schedule for each Learning Lab may
be found at: http://www.autincc.edu/tutor/students/tutoring.php
For help setting up your ACCeID,
ACC Gmail, or ACC Blackboard, see a Learning Lab Technician at any ACC Learning
Lab.
ADVERTISING AND MARKETING WEB SITES
My LinkedIn – If you want to be connected.
http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top
Marketing Facebook Page – This is the site to
use to receive double credit on extra credit assignments, look for scholarship
information and other relevant Marketing information.
https://www.facebook.com/MRKGatACC
http://www.adage.com
This is the web site for Advertising Age magazine. It
is an excellent site, one of my personal favorites. It has lots of articles and
research material and is updated frequently. I highly recommend this site.
(Read it daily)
http://adage.com/century/index.html
http://www.mashable.com
Mashable
is a leading source for news, information & resources for the Connected
Generation. Mashable reports on the importance of digital innovation and
how it empowers and inspires people around the world. Mashable's 20 million
monthly unique visitors and 6 million social media followers have become one of
the most engaged online news communities. Founded in 2005, Mashable is
headquartered in New York City with an office in San Francisco. (Read it daily)
http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.
http://www.archive.org/web/web.php
Way Back Machine, you can view old webpages of companies.
http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
A great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
40 years of color, I love this because I remember harvest gold and avocado
green!
http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s
trending.
http://www.jwt.com
JWTIntelligence is a center for provocative
thinking that is a part of JWT, the world’s best-known marketing
communications brand. We make sense of the chaos in a world of hyper-abundant
information and constant innovation—finding quality amid the quantity.
http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.
http://www.interbrand.com/en/Default.aspx
Creating and Managing Brands
http://www.ogilvy.com
Ogilvy and Mathers Advertising Agency
http://www.clioawards.com
Annual awards honoring creative
advertising in package design, print, radio and television. Includes past award archive.
http://www.fastcompany.com
Fast Company inspires a new breed of innovative and
creative thought leaders who are actively inventing the future of business.
http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand
Building on the Internet. Provides free brand building advice.
Bob Garfield
http://www.onthemedia.org/people/bob-garfield/
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
http://www.npr.org/people/2100511/bob-garfield
Paco Underhill
http://www.pacounderhill.com/
http://www.envirosell.com/who-we-are/paco-underhill
http://www.adweek.com
Adweek is a magazine and
website that covers media news, including print, technology, advertising,
branding and television.
http://www.tvweek.com/
TV information about ratings.
http://www.wired.com
Tech magazine
http://www.buzzfeed.com/
BuzzFeed has the hottest,
most social content on the web. We feature breaking buzz and the kinds of
things you'd want to pass along to your friends.
http://www.pinterest
Popular site
http://www.houzz.com
Another personal favorite of mine.
http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce. A must watch for the Marketing 1311 class.
http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
Rory Sutherland has several Ted talks but this is my favorite about
advertising.
I especially like his discussion about Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This is the Shreddies ad
that is so spot on.
http://www.webmonkey.com
Resources for web site developers including how-to guides, code
libraries, server technologies and authoring resources.
http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out
their various sites.
http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S.
Department of Commerce
http://www.stat-usa.gov/
US Department of Commerce
FASHION SITES
http://www.tomandlorenzo.com/
Love their review of Mad Men’s fashions
http://mashable.com/2007/11/13/25-fashion-sites/
http://www.awwwards.com/50-fashion-websites.html
LOCAL ADVERTISING/MARKETING SITES
http://www.gsdm.com/
GSD&M
http://www.latinworks.com
Latin Works
http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency
SOME LOCAL SITES I LIKE
http://sxsw.com/
South by Southwest
http://www.texastribune.org/
Texas Tribune is one of my favorites especially for the salary function below.
http://www.texastribune.org/library/data/government-employee-salaries/
Find the annual base salaries of more than 674,000 public
employees, including those working at the largest state agencies as well as
individual universities, public schools, cities and mass-transit operators.
Find salaries by searching for names, or by browsing for a specific agency or job title. Read more about this data, and send us any questions, comments or corrections.
http://www.bizjournals.com/austin/
Austin Business Journal
http://www.austinchronicle.com/
Austin Chronicle
http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin
http://quickfacts.census.gov/qfd/states/48/4805000.html
More stats on Austin from the Government
http://austin.eater.com/
Guide to food and bars at Austin
http://www.edibleaustin.com/content/
Central Texas Food Culture
http://www.tribeza.com/
Tribeza
http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza monthly magazine
Learning Resource Center Home Page
Student Handbook, http://www.austincc.edu/handbook/acaguides.php
Academic Testing Center Website, http://www.austincc.edu/testctr/
Distance Learning Help Line, 1-512-223-8026, Toll free
1-888-223-8026 or dl@austincc.edu.
Distance Learning Help Line is open 8am to 5pm Monday-Friday.
A
link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm
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