Back to Top
Back to Top
Area of Study: Business
Back to Top
Back to Top
Business
Back to Top

Marketing

Turn your creativity and insight into a rewarding career

Marketers look at trends and data, then apply creativity and strategic thinking to help businesses draw interest to their products or services. Austin Community College’s Marketing Program covers the principles of marketing, advertising and promotion, retailing, and finance. Certificate options focus on the specific knowledge needed for a career in retail or the fashion industry.

Career Information

Individuals with an associate degree in marketing generally qualify for jobs in retail sales and entry-level positions in sales and marketing.

Back to Top

Job Titles & Career Information

Fashion Designers
26.99 Hourly Wage 114 Currently Employed
Design clothing and accessories. Create original designs or adapt fashion trends.
114 Fashion Designers are employed. This number is expected to increase by 8.77 % over the next four years.
Austin Community College MSA Map
Sales Managers
59.29 Hourly Wage 2469 Currently Employed
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
2469 Sales Managers are employed. This number is expected to increase by 7.57 % over the next four years.
Austin Community College MSA Map
Marketing Managers
68.3 Hourly Wage 1820 Currently Employed
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
1820 Marketing Managers are employed. This number is expected to increase by 8.19 % over the next four years.
Austin Community College MSA Map
Market Research Analysts and Marketing Specialists
36.39 Hourly Wage 5992 Currently Employed
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
5992 Market Research Analysts and Marketing Specialists are employed. This number is expected to increase by 11.33 % over the next four years.
Austin Community College MSA Map
Search Marketing Strategists
41.55 Hourly Wage 1849 Currently Employed
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
1849 Search Marketing Strategists are employed. This number is expected to increase by 7.95 % over the next four years.
Austin Community College MSA Map

Data analysis of traditional and real-time labor market information (LMI) provided in collaboration with Emsi (Economic Modeling Specialists International), a CareerBuilder company.

Back to Top

Program Maps

View the programs maps below to see the sequence of courses needed to complete your chosen degree or certificate in this program.

Back to Top Back to Top

Program Accreditations

ACC’s Marketing Program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Back to Top Back to Top

Which award path is right for you?

ACC offers a variety of degree and certificate options to get you ready for the next step in your academic and career journey. Choosing the right award path is an important first step to reach your short and long-term goals. Visit our awards page to learn about the types of credentials we offer and the differences between each. 

Back to Top
Back to Top

Back to Top