Social media is a vital communication tool at ACC—there are 100+ college accounts on Facebook and Twitter alone. The following will help you implement or enhance your social media strategy to meet your goals and benchmarks.
Follow these guidelines when using social media for official college communications.
Join the Social Media Ambassadors Group if you are an employee who manages social media on behalf of an ACC department or organization and are interested in sharing knowledge, trends, and best practices of social media at ACC.
Social media is easy and inexpensive to use, making it an attractive means of communication. However, it also can damage valued relationships and pose risks to the college's reputation. Read guidelinesbefore engaging in social media.
Before setting up your social networking site, it’s important to have clear goals and expectations. Answer these questions to get started:
These questions can help you get started; a detailed social media plan will help you formulate your overall approach and involvement with social media. The Social Media Strategic Plan Template can help you with this process.
Download the Social Media Strategic Plan Template in PDF or Word version.
Your social networking site should not be tied to an individual's work e-mail address. It’s recommended that you create an organizational or "functional" e-mail address. You can set up a shared account (e.g. Google group) — and use this as your social media account’s primary email address. This creates a central address for your social media and establishes a backup mechanism so that others can access your account as needed. Note that some services require you to create an email account on that service (e.g. Flickr requires an @yahoo.com email address).
Additional guidelines for setting up accounts:
When many people ask how to “use” social media, they’re often asking what voice or style of writing to adopt. While there is not one universal answer to this question, here are some tips:
When you represent ACC on social media, there are certain visual and naming elements that need to be designed and selected for your social platform. Become familiar with ACC brand guidelines, which includes the college’s chosen typefaces, wordmarks, and colors.
As you set up and design your accounts, you may be prompted to upload a profile picture or “avatar.” Some networks, such as Twitter and YouTube, will allow you to create custom backgrounds, and adjust colors and other design elements.
Be mindful of how your avatar will be displayed within different social networks. For instance, on the mobile versions of some sites, your avatar may be displayed smaller or different than what you expect.
Consider consulting a graphic designer for help creating an avatar or image that is easily recognizable at different sizes. While many sites limit the file size of image uploads, it’s important that your image have the highest resolution possible. Contact us if you need help creating your social media identity.