Welcome to the homepage of the ACC Marketing department. From here you can find information on choosing the right course to register for, degree options, career information, faculty profiles, and contact information.
Fall 2013: Field trip to New York City for the Collegiate DECA Leadership Academy
MRKG 1391 - Special Topics in Business Marketing and Marketing Management
ACC's MRKG 1391 is designed to experience New York City, the heart of the business world! We will be participating in the 2013 Collegiate DECA Leadership Academy in mid-November, 2013. Students experience the industry and career field of their choice by meeting with industry leaders, going behind the scenes to learn how business gets done, and putting their knowledge to the test to find new solutions to challenges that today's industries are facing! Students will network with other students from across the country and work in teams to address industry issues. It is an opportunity of a lifetime to live, learn and lead.
The 2013 tracks have not yet been announced. The 2012 tracks included:
- Sports and Entertainment
- International Business and Finance
- Hospitality
- Fashion Merchandising and Marketing
- Advertising
Students select the career track most applicable to their career plans. Workshops will focus on meeting industry leaders, visiting applicable business sites, and learning about business strategies within the track.Participation in this class meets the requirements of an internship for the Marketing department. Students are responsible for their travel costs (approximately $1,300 in 2012), to be paid as a fee for the class.
This course is offered in the fall semester only. More info, syllabus and photos from previous trips are available on the MRKG 1391 page.
Contact Kathy Walton, 512-223-7213 or kwalton@austincc.edu for more information.
Congratulations to the Gap, Inc. Scholarship winners for 2013:
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Jenna Brady
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Venessa Rector
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Robert Childers
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Matthew Konicek
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Cathy Kopp
Thanks to Gap, Inc. for the learning experiences they provided the 30 students on April 6, beginning with the April 6 workshop (described below and attended by about 30 students) and for the scholarship program.
Students - check back here early in Spring 2014 for the announcement of the 2014 program with Gap, Inc.
Gap Inc. for Community Colleges Workshop Austin Community College, Cypress Creek Campus
April 6, 2013 | 8:30am-4:00pm (Lunch included)
In the Workshop you will discover your communication style, how to "get it all done" and what it takes to get your foot in the door!
Gap Inc., a national retail chain, is one of six charter companies to initiate Skills for America's Future, an industry-led initiative to improve industry partnerships with community colleges and build a nationwide network to maximize workforce development strategies, job training program and job placement. Gap Inc. chose to partner with Austin Community College. According to Ina Midkiff, Department Chair, who is helping to coordinate the workshop, ACC was chosen because of its commitment to helping students prepare not just for entry level jobs but skills that will help them move up in companies.
This is a great way for students to receive current information from people in the industry on what it takes to get a job in the 2013 job market. The three modules in the workshop are fun and engaging, and cover everything from identifying your personal communication style, how to work with other styles effectively, how to make the most of your time and finish everything important, and lastly, how write an effective résumé and be prepared to put your best foot forward in your interviews. As an option, after completing the workshop there is an opportunity to participate in a job shadow at one of the local stores and take part in a mock interview with a Gap, Inc. leader.
In addition to providing the workshop, Gap Inc. is offering scholarships and job placement opportunities to qualified Austin Community College students. Fashion merchandising and design students are not the only ones to benefit from the workshop. These skills transfer to students in business, communication and marketing. Fashion and Marketing Majors at ACC will be given priority, but the workshop is open to all ACC students.
ACC is offering students the opportunity to learn from the real-world experience of their Leaders and their in-house training. Be sure and take advantage of this unique workshop and remember, those who participate in the workshop are eligible to apply for the scholarships.
For more information, read the original press release about the program.
Graduating in Style: Fashion Merchandising and Marketing Major Finds Her Path
This profile of Lauren Dominguez, Spring 2012 graduate in Marketing & Fashion Marketing, appeared in the ACC Newsroom on April 19, 2012.
Name: Lauren Elizabeth Dominguez
Major: Marketing/Fashion Merchandising
Degree/Certificate: Associate of Applied Science
Hometown: Buda
Graduation is almost here. How do you feel?
I feel very excited but nervous about graduation. It hadn't really sunk in quite yet that I was actually going to be walking the stage until I bought my tassels the other day. Now it all seems so real and coming up quickly, and I don't even have my gown yet! As exciting as it is, it also makes me nervous to think that I'm entering the real world where I have to be a grown-up and make decisions about my life that could impact me forever. I just have to have faith that I will make the right ones.
Marketing is creative and dynamic — it's an ongoing process of discovering what consumers want and delivering value to them by offering the right product at the right time and place. Marketing involves people skills, sales skills, communication skills, analytical skills, creative skills, and initiative skills. Want to help rollout new products and work to improve the perception of those products by the media then you may be well suited for a career in marketing.
If you are interested in working in marketing, promotions, public relations, advertising or sales, you should be mature, creative, highly motivated, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. Marketing, advertising, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals. In particular, employers will seek those who have the technical, analytical, and creative skills to conduct advertising, marketing, promotions, public relations, and sales activities in all media areas.
Marketing Degree and Certificate Options
Marketing – If you wish to transfer to a four-year university baccalaureate program you should follow the curriculum for the Business Administration Associate of Science Degree.
Marketing is an approved Tech Prep program. Students completing a high school Tech Prep Program with appropriate competency may receive some college credit.
Fashion Marketing (Merchandising)
Are you creative, have an eye for trends, fashion retail, promotion, and wholesale operations? Fashion Merchandising is a great mix of manufacturing, buying, promoting, and selling all types of fashion items. An associate degree will prepare you for an entry-level fashion position in retail, promotion, or wholesale fashion businesses.
Please note: We do not offer courses or an associate in fashion design. Houston Community College Central http://ccollege.hccs.edu/instru/fashion/ has an exemplary program in design.
Fashion Marketing Degree and Certificate Options
Fashion Merchandising is an approved Tech Prep program. Students completing a high school Tech Prep Program with appropriate competency may receive some college credit.
Where and how are the programs offered?
Marketing and Fashion courses are offered during morning, afternoon, evening, weekends, and in online Distance formats to meet the students' needs. It is possible to complete your Marketing associate online. Class sizes are small and this enables us to provide you with individual attention. Not all courses are offered every semester at all locations. The semester course offerings are announced in a course schedule distributed on the campuses, or on our ACC web site. Complete course descriptions are listed in the ACC catalog.
Accreditation
The Marketing department is accredited by the Accreditation Council for Business Schools and Programs http://www.acbsp.org. ACBSP is the premier accrediting association for business schools and programs with a focus on teaching excellence.
The Austin Community College District is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate degrees and certificates. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Austin Community College District.
The purpose of publishing the name, address and contact numbers of Austin Community College's primary accreditor, the Southern Association of Colleges and Schools Commission on Colleges, is to meet federal requirements. Publication of this information is to enable interested constituents (1) to learn about the accreditation status of Austin Community College District, (2) to file a third-party comment at the time of Austin Community College District's decennial review, or (3) to file a complaint against Austin Community College District for alleged non-compliance with a standard or requirement. Normal inquires about Austin Community College District, such as admission requirements, financial aid, educational programs, etc. should be addressed directly to Austin Community College District and not to the Commission's office.