Strategic Enrollment Committee

The Austin Community College District Strategic Enrollment Committee will guide ACC’s collective vision to develop a three-year comprehensive plan for new student enrollment that aligns with ACC’s Strategic Plan to increase ACC enrollment to 85,000 annual students in 2030 through equity focused connection and entry processes. 

Mission

To identify the measurable goals, strategies, and actions needed to increase new student enrollment over the next three years, to be a leader in equity and diversity in our region and state. ACC defines equity as creating a welcoming and inclusive environment for diverse students and community members where race, ethnicity, gender, and other human differences are no longer predictors of success.

Purpose & Goals

To identify the measurable goals, strategies, and actions needed to increase new student enrollment over the next three years; to be a leader in equity and diversity in our region and state.

News & Updates

Planning news and updates will be provided here as information is made available.

September 4, 2020
Sucommittees presented their reports with focused goals and strategy suggestions. The committee approved the development and launch of the persona and data work group with the persona work group expected to begin meeting in September or early October. 

August 7, 2020
The committee identified primary goals and determined appropriate working/advisory groups for strategy development. These proposed working groups include persona and data development. The working groups will have a focus to include equity and diversity filters within strategy development work.  

July 24, 2020
The committee provided suggestions to expand membership through the development of appropriate working groups to include other aspects of the college to better capture views, vital input, and expand equity goals/vision. Goals were refined to focus toward retention and completion success rates.

July 17, 2020
Subcommittees delivered progress updates including a recap and presentation of overarching goals. The committee also reviewed a martket analysis and explored persona development.   

June 19, 2020
Subcommittees presented findings from SWOT analysis, discussed equity-focused goals, and identified points of influence. The committee also reviewed development of informational microsite. Next steps were identified as exploring long-range information flow to the 2020-25 Academic Master Plan and  the College’s Strategic Plan and developing subcommittee goals to present at next full committee meeting.

June 5, 2020
The Committee received reports from both subcommittees about their individual SWOT analysis and findings. Subcommittees were charged to create 3 to 5 goals and strategies to meet community needs. A report also was presented about a new statewide campaign to increase community college enrollments in an effort to reskill the workforce and rebuild the state economy following the impacts of the COVID-19 pandemic. The Committee exlored possible community partnershpis and collaborations to reach enrollment goals. Additionally, data was presented to highlight the application and enrollment process at ACC.

May 22, 2020 
The Committee reviewed data compiled by the ACC Institutional Research and Analytics Division to drive the work of the Strategic Enrollment subcommittees. Data includes  enrollment status and progress in the registration/enrollment system. According to the data, trends have been up and down for various stages that prospective students in the enrollment process.  From Fall 2018 to Fall 2019 from submitted to completed forms have increased from 69 to 83%; completed to registered has dropped 80 to 72%; actual registrations are down 1%; enrolled at the end of semester is up 1%. Out of the 19,000 new Fall 2019 applicants, 10,224 were high school graduates. 

May 15, 2020 
The Committee reviewed Strategic Enrollment Management models and determined that the first action is to focus on Recruitment/New Student Enrollment Strategies. The committee is focusing the work around two groups of prospective students: (1) high school students (including dual credit) and recent high school graduates, and (2) adult students more than one year out of college who will enroll for the first time at ACC. The subcommittees and committee will determine four or five enrollment goals and will develop strategies and a plan of action around those goals. The committee will create a website to ensure there is full transparency with the college community. Monthly reports will be provided to leadership. The committee will be prepared to present goals and strategies to the Board of Trustees at the August 2020 Board Meeting. A full plan will be completed and presented in December 2020. A Retention/ Returning Student Enrollment Committee will convene in spring 2021.